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For Companies At a Glance
- Tasks: Lead product launches and create compelling narratives that resonate with audiences.
- Company: Join Amplience, a dynamic tech company in Manchester, fostering innovation and collaboration.
- Benefits: Enjoy flexible working, 25 days holiday, and a pension scheme with matching contributions.
- Why this job: Be the driving force behind product success and make a real impact in a fast-paced environment.
- Qualifications: 4+ years in product marketing or commercial enablement, with strong project management skills.
- Other info: Collaborative culture with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
As a Product Marketing Manager, you’ll be the central hub connecting Product, Marketing, and Sales — translating product strategy into market success. You’ll manage go-to-market readiness for new launches, shape value propositions, coordinate cross-functional delivery, and ensure every asset and message aligns with Amplience’s story.
What to Expect
Working closely with Product, you’ll turn complex innovations into compelling narratives. Partnering with the Copywriter, Designer, and Product Marketing Analyst, you’ll ensure each launch and enablement initiative lands with clarity, consistency, and measurable commercial impact. This is a strategic, cross-functional project management role — ideal for someone who thrives on coordination, communication, and making things happen.
Key Responsibilities
- Product Launch Management
- Own the internal and external coordination of product launches - from defining audiences and messaging through to enablement and measurement.
- Build and maintain launch timelines, stakeholder communications, and internal readiness checklists.
- Collaborate with Product and PM&E leadership to prioritise launch scope and milestones.
- Positioning & Messaging
- Partner with the Copywriter and Product Marketing Analyst to translate product capabilities into clear, differentiated value propositions.
- Ensure messaging and product feature updates and consistency across assets (brochures, decks, web copy, pricing material).
- Work with Copywriting team to ensure all materials align with Amplience's brand voice and narrative framework.
- Sales & Customer Enablement
- Develop enablement resources (talk tracks, battlecards, objection handling guides) in partnership with the Copywriter and Analyst.
- Organize and maintain Sales Enablement repositories such as Showpad and Sharepoint. Partner with the Product Marketing Analyst to measure enablement effectiveness through sales confidence, asset usage, and win rate data.
- Project manage the Sales Enablement program, including planning and delivery of onboarding sessions, live workshops, and continuous learning content. Collaborate with VP of Product Marketing and other spokespeople to deliver training.
- Collaborate with Sales leadership to identify capability gaps and prioritise enablement initiatives.
- Cross-Functional Leadership
- Act as the primary liaison between Product, GTM Marketing, and Sales for product marketing initiatives.
- Partner with the Product Marketing Analyst to inform decisions with data, insights, and competitive intelligence.
- Work with GTM Marketing on product updates and product launch content distribution, audience segmentation, and campaign alignment.
- Performance Tracking & Continuous Improvement
- Assess launch performance, adoption rates, and content impact in collaboration with the Analyst.
- Capture feedback from Sales, Product, and customers to improve future launches.
- Contribute to quarterly and annual product marketing planning.
What You’ll Bring (Skills, Experience & Mindset)
- Experience & Technical Skills
- 4+ years' experience in product marketing, go-to-market management, or commercial enablement, ideally within B2B SaaS, martech, or ecommerce.
- Strong background in project management - able to coordinate multiple stakeholders and deadlines simultaneously.
- Excellent understanding of messaging development, positioning frameworks, and buyer journey mapping.
- Experience creating or managing sales enablement materials and collaborating cross-functionally with Product, Sales, and Creative teams.
- Proficient with tools such as Canva, Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
- Strong communication and presentation skills - capable of aligning stakeholders around strategy and outcomes.
- Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.
- Mindset & Attributes
- Structured and organised: thrives on planning, coordination, and follow-through.
- Strategic translator: can turn complex technical detail into clear customer value stories.
- Collaborative and empathetic: comfortable influencing across functions and levels.
- Results-driven: focused on adoption, enablement impact, and measurable business value.
- Adaptable: balances long-term planning with agile execution.
- Customer-focused: motivated by understanding how Amplience helps real users succeed.
What Success Looks Like
- Product launches are delivered on time, on message, and with clear internal alignment.
- Sales teams are confident and well-equipped with effective enablement materials.
- Messaging frameworks are consistent across channels and resonate with target audiences.
- Stakeholders view you as the “go-to” for product narrative, readiness, and coordination.
- Feedback loops between Product, Marketing, and Sales are active and improving quarterly.
- Sales teams consistently meet enablement readiness targets, with measurable improvements in confidence and conversion rates.
Benefits
- Pension Scheme — Auto-enrolled after 3 months' service; 5% employee contribution, matched by 5% from Amplience; pension broker: Titan Group; pension provider: Aegon.
- Time Off & Leave — 25 days paid holiday as standard; enhanced entitlements by length of service.
- Flexible Working — Laptop-enabled; working arrangements with line manager; Freedom Fridays (full-time).
- Additional Perks — Holiday Buy Scheme; Cycle to Work Scheme; Tech Scheme; Season Ticket Loan; Charity/Volunteer Days; Payroll Giving; Eyecare.
- Recognition & Referral — Employee Referral Bonus.
Product Marketing Manager employer: Amplience
Contact Detail:
Amplience Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by knowing the company inside out. Understand their products, values, and recent news. This shows you're genuinely interested and ready to contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing Manager. Highlight your project management experience and how you can drive product success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing and project management, and show how your skills align with our needs at Amplience.
Showcase Your Communication Skills: As a central hub connecting various teams, strong communication is key. Use your application to demonstrate your ability to convey complex ideas clearly and effectively, just like you would in the role.
Highlight Cross-Functional Experience: We love candidates who can work across different teams. Share examples of how you've collaborated with Product, Sales, or Creative teams in the past to drive successful outcomes.
Apply Through Our Website: To ensure your application gets the attention it deserves, make sure to apply directly through our website. This way, we can easily track your application and get back to you faster!
How to prepare for a job interview at Amplience
✨Know Your Product Inside Out
As a Product Marketing Manager, you need to be the expert on the product. Dive deep into its features, benefits, and how it stands out in the market. Be ready to discuss how you would translate complex product details into compelling narratives that resonate with customers.
✨Master the Art of Communication
Strong communication skills are key in this role. Practice articulating your thoughts clearly and confidently. Prepare examples of how you've successfully collaborated with cross-functional teams in the past, as this will showcase your ability to connect Product, Marketing, and Sales effectively.
✨Showcase Your Project Management Skills
This role requires excellent project management abilities. Be prepared to discuss specific tools and methodologies you've used to manage timelines and coordinate stakeholders. Highlight any successful product launches you've overseen and the impact they had on the business.
✨Demonstrate a Customer-Centric Mindset
Understanding customer needs is crucial. Come equipped with insights about how the product can solve real user problems. Share examples of how you've gathered feedback from customers and used it to improve product messaging or enablement materials.
