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For Companies At a Glance
- Tasks: Analyse market data to shape product positioning and drive marketing strategies.
- Company: Join a dynamic tech company redefining content commerce in Manchester.
- Benefits: Enjoy competitive salary, generous leave, and flexible working arrangements.
- Why this job: Be the analytical heartbeat of a team making impactful decisions with data.
- Qualifications: 2-4 years in product marketing or data analysis; strong analytical skills required.
- Other info: Collaborative environment with excellent career growth and learning opportunities.
The predicted salary is between 60000 - 80000 ÂŁ per year.
Product Marketing Analyst
Department: Product Marketing
Employment Type: Full Time
Location: Manchester, UK
Reporting To: Rachel Tonner
Compensation: £70,000 – £80,000 / year
Description
As a Product Marketing Analyst, you’ll be the analytical heartbeat of the Product Marketing & Enablement (PM&E) team — turning data, insight, and feedback into actionable intelligence that sharpens Amplience’s product positioning, messaging, and go-to-market effectiveness.
You’ll work cross-functionally with Product, Sales, and Marketing teams to identify market opportunities, track competitive movements, analyse performance, and provide the insights that help shape both strategy and execution.
This role is ideal for someone who loves digging into data, storytelling with insight, and translating complexity into clarity.
Key Responsibilities
Competitive Intelligence & Market Analysis
- Own Amplience’s competitive landscape monitoring. Track product capabilities, pricing models, and market trends to inform positioning and messaging frameworks.
- Maintain and evolve competitive battlecards, win/loss summaries, and trend reports for product marketing, sales and product teams.
- Track usage and performance of Sales Enablement assets — including content utilisation, engagement, and win rate impact.
- Partner with Copywriter and PMM to turn win/loss data into customer narratives and competitive stories.
Product & Launch Analytics
- Measure the performance of launches and product marketing initiatives, including feature adoption, website analytics for product and solution pages, and engagement with enablement assets.
- Work with various stakeholders to build dashboards and share insights that connect marketing and product performance.
Customer & Product Feedback Loop
- Partner with Product to synthesize customer feedback, NPS data, and usage metrics into actionable insights that influence roadmap and prioritisation.
- Identify recurring themes that signal opportunity or risk.
Persona & Market Validation
- Support persona development through data and research — validating audience segments, use cases, and vertical opportunities.
Insight Communication
- Present findings clearly and visually to stakeholders, creating concise, actionable insight packs for PM&E, Product, and Sales leadership.
Collaboration & Cross-Functional Alignment
- Work hand-in-hand with Product Marketing Manager to feed insights into launch planning, positioning updates, and content priorities.
- Partner with the Copywriter and Designer to inform messaging and creative direction with data-led evidence.
What You’ll Bring (Skills, Experience & Mindset)
Experience & Technical Skills
- 2–4 years’ experience in product marketing, market intelligence, or data analysis — ideally in a B2B SaaS, martech, or ecommerce environment.
- Proficiency with data and analytics tools (e.g. Salesforce, HubSpot, Google Analytics, G2, Power BI, Tableau, Mouseflow, or Looker).
- Proficient with tools such as Gainsight, Monday, Salesforce, Confluence, Jira, Miro, and Microsoft Workspace.
- Demonstrated ability to turn quantitative and qualitative data into insight-driven recommendations.
- Strong understanding of competitive analysis, market segmentation, and customer journey analytics.
- Skilled in data visualisation and storytelling — able to make insights accessible and actionable for non-technical audiences.
- Familiarity with SEO, web analytics, and content performance metrics (helpful for analysing product marketing website and asset performance).
- Experience gathering and synthesising customer feedback (NPS, G2, interviews, win/loss, usage telemetry) into concise summaries.
- Comfort managing and maintaining internal knowledge dashboards or competitive intelligence repositories.
- Familiarity with MACH and Composable space, CMS, Personalization or DXP platforms or similar.
Mindset & Attributes
- Curious and commercially minded: you want to know not just what happened, but why — and what we should do next.
- Structured and detail-oriented: you’re meticulous with data accuracy, but able to step back and see the bigger narrative.
- Collaborative by default: you thrive in cross-functional environments, working fluidly with Product, Sales, Marketing, and Design.
- Communicative and confident: you can explain complex findings clearly and influence decisions with data-backed arguments.
- Adaptable and proactive: you enjoy working in a fast-moving environment where priorities evolve quickly.
- Mission-driven: you care about helping Amplience deliver on its vision — redefining how content powers commerce through insight and intelligence.
What Success Looks Like
- PM&E and Product teams rely on your dashboards, battlecards, and reports as the single source of truth for market and performance insight.
- Product launches and messaging updates are grounded in evidence, not assumption. You can clearly demonstrate how your insight has influenced a change in positioning, roadmap, or enablement focus.
- Stakeholders across Product, Sales, and Marketing cite your work as critical to understanding “what’s working” and “what’s next.”
Benefits
Pension Scheme
- Auto-enrolled after 3 months\’ service
- Salary sacrifice scheme to maximise tax efficiency
- 5% employee contribution, matched by 5% from Amplience
- Employer: Titan Group (financial advice)
- Provider: Aegon
Annual Leave
25 days paid holiday as standard
Length of Service Entitlement
- UK Team Entitlement – 3+ years continuous service | 26 days annual leave entitlement
- 4+ years continuous service | 27 days annual leave entitlement
- 5+ years continuous service | 28 days annual leave entitlement
- 6+ years continuous service | 29 days annual leave entitlement
- 7+ years continuous service | 30 days annual leave entitlement
Enhanced Maternity Leave
- 12 weeks full pay
- 12 weeks at 50% pay
- 15 weeks at statutory maternity pay (SMP)
- 13 weeks unpaid
Enhanced Paternity Leave
- 2 weeks full pay
Sick Pay
- Up to one month’s full pay per calendar year (at company discretion, with medical certificate)
Study Leave
- 5 days for employees on accredited long-term courses (12+ months)
Birthday Leave
- One paid day off during your birthday month
Company-Wide Recharge Days
- One day off per quarter for the whole business – rest, recharge, and reset
- All roles are laptop-enabled
- Working arrangements agreed with your line manager
- Freedom Fridays: Finish early on Fridays to support work-life balance (full-time employees only)
Holiday Buy Scheme
- Purchase up to 5 extra days per year, repaid through salary deductions
Cycle to Work Scheme
- Save on bikes & accessories via tax-efficient payments (Blackhawk Network)
Tech Scheme
- Purchase tech items and spread the cost over 12 months via salary deduction (Blackhawk Network)
Season Ticket Loan
- Advance loans available for travel tickets, repaid via payroll
Charity/Volunteer Days
- Up to 3 paid days a year for volunteering or charity work
Payroll Giving (CAF – Give As You Earn)
- Tax‑free donations to UK charities, directly from your salary
Eyecare
- Reimbursement for a standard eye exam every two years
Employee Referral Bonus
- £1,200 / €1,400 / $1,500
- 50% paid at 4 months, 50% at 7 months post-hire
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Product Marketing Analyst employer: Amplience Ltd.
Contact Detail:
Amplience Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and be ready to discuss how your skills can help them achieve their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! Be ready to share examples of how you've turned data into actionable insights in past roles. This will demonstrate your analytical prowess and ability to communicate effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Amplience.
We think you need these skills to ace Product Marketing Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Analyst role. Highlight your experience with data analysis and market intelligence, and show us how your skills align with what we're looking for.
Showcase Your Data Skills: Since this role is all about turning data into actionable insights, don’t forget to include specific examples of how you've used data tools like Google Analytics or Salesforce in your previous roles. We want to see your analytical prowess!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point, making it easy for us to see your potential.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Amplience Ltd.
✨Know Your Data Tools
Familiarise yourself with the data and analytics tools mentioned in the job description, like Salesforce and Google Analytics. Be ready to discuss how you've used these tools in past roles to derive insights and make data-driven decisions.
✨Showcase Your Storytelling Skills
Prepare to demonstrate your ability to turn complex data into clear narratives. Bring examples of how you've communicated insights to non-technical audiences, as this will be crucial for the role.
✨Understand Competitive Analysis
Brush up on competitive analysis techniques and be prepared to discuss how you would monitor and report on competitors. Think about specific examples where your insights influenced product positioning or marketing strategies.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples that highlight your collaborative skills. Be ready to discuss how you've successfully partnered with different departments to achieve common goals.