Senior Sales Copywriter in Manchester

You’ll craft and own messaging that connects the Amplience platform to the real-world challenges of commerce brands, helping Sales, Product Marketing, and Marketing teams communicate the “why Amplience” story clearly, confidently, and consistently. This is a senior hands-on writing role for someone fluent in SaaS commerce — who understands headless architecture, digital experience platforms, and the content supply chain, and can turn that understanding into persuasive copy that moves deals forward.

Key Responsibilities

• Sales & Product Messaging: Define and continuously refine Amplience’s sales messaging framework – ensuring value propositions and talk tracks resonate with commerce and digital experience buyers. Write high-impact copy for sales collateral: one-pagers, brochures, product decks, and pricing guides. Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).
• Content Creation & Editorial Leadership: Own the tone, clarity, and persuasiveness of Amplience’s Sales and Product Marketing materials. Partner with the Designer to deliver polished, on-brand, visually engaging assets. Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles. Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g., usage, engagement, win rate uplift) and continuously optimise materials. Translate win/loss and customer insight data into compelling success stories, objection-handling content, and field narratives.
• Product Launch Support: Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches. Translate technical or platform updates into customer-ready messaging that clearly communicates business value. Write internal and external messaging packs, brochures, sales decks, web pages, FAQs, and launch enablement materials.
• Customer Storytelling & Social Proof: Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact. Maintain Customer Story Matrix Database to ensure all stories and stats the cross-functional teams use are approved and up-to-date. Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.
• Cross-Functional Collaboration: Work with Sales Enablement to align messaging with field feedback. Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external communications. Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.

What You’ll Bring (Skills, Experience & Mindset)

• Experience & Skills: 5–8 years’ experience in B2B SaaS copywriting – ideally within commerce, content management or MarTech ecosystems. Proven ability to simplify complex technical concepts into clear, business-oriented messaging. Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language. Demonstrated success producing enablement content (sales decks, one-pagers, value frameworks, and case studies). Strong understanding of SaaS business models, buyer personas, and the full sales funnel. Excellent grasp of tone and structure – able to flex from technical precision to high-level brand storytelling. Experience collaborating with design, sales, and product teams in fast-paced, cross-functional environments. Familiarity with enterprise sales frameworks, MACH and composable space, CMS, personalization, DXP platforms or similar.
• Mindset & Attributes: Strategic communicator: able to influence how Amplience’s story is told, not just how it’s written. Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail. Collaborative: thrives in partnership with design, sales, and product marketing peers. Detail-obsessed: committed to precision, clarity, and consistency across every touchpoint. Story-driven: passionate about connecting data, design, and language to tell stories that resonate. Mentor-minded: willing to guide less experienced writers or stakeholders on messaging development.

What Success Looks Like

• Amplience’s value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
• Sales and Marketing teams actively rely on your content as the single source of truth for messaging and positioning.
• Product launches and key assets (decks, brochures, pricing guides) are delivered on time, at a high creative standard.
• Stakeholders view you as a strategic partner and trusted voice on narrative quality.
• Your work improves both content consistency and conversion performance across touchpoints.
• Sales materials consistently demonstrate measurable influence on opportunity conversion rates.

Benefits

• Pension Scheme: Auto-enrolled after 3 months' service, 5% employee contribution, matched by 5% from Amplience.
• Annual Leave: 25 days paid holiday as standard, increasing with length of service.
• Enhanced Maternity and Paternity Leave.
• Sick Pay: Up to one month’s full pay per calendar year (at company discretion, with medical certificate).
• Study Leave: 5 days for employees on accredited long-term courses (12+ months).
• Birthday Leave: One paid day off during your birthday month.
• Company-Wide Recharge Days: One day off per quarter for the whole business.
• Freedom Fridays: Finish early on Fridays to support work-life balance.
• Holiday Buy Scheme: Purchase up to 5 extra days per year.
• Cycle to Work Scheme: Save on bikes & accessories via tax-efficient payments.
• Tech Scheme: Purchase tech items and spread the cost over 12 months.
• Season Ticket Loan: Advance loans available for travel tickets.
• Charity/Volunteer Days: Up to 3 paid days a year for volunteering or charity work.
• Payroll Giving: Tax-free donations to UK charities, directly from your salary.
• Eyecare Reimbursement for a standard eye exam every two years.
• Employee Referral Bonus: £1,200 / €1,400 / $1,500.

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