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- Tasks: Craft compelling sales copy that connects with commerce brands and drives results.
- Company: Join a dynamic tech company focused on innovative SaaS solutions.
- Benefits: Enjoy competitive salary, generous leave, and flexible working arrangements.
- Why this job: Make an impact by shaping the narrative of cutting-edge technology in commerce.
- Qualifications: 5-8 years of B2B SaaS copywriting experience and a passion for storytelling.
- Other info: Collaborative environment with opportunities for mentorship and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Department: Product Marketing
Employment Type: Full Time
Location: Manchester, UK
Description
What to Expect
You will craft and own messaging that connects the Amplience platform to the real-world challenges of commerce brands, helping Sales, Product Marketing, and Marketing teams communicate the "why Amplience" story clearly, confidently, and consistently. This is a senior hands-on writing role for someone fluent in SaaS commerce — who understands headless architecture, digital experience platforms, and the content supply chain, and can turn that understanding into persuasive copy that moves deals forward.
Key Responsibilities
- Sales & Product Messaging
- Define and continuously refine Amplience's sales messaging framework – ensuring value propositions and talk tracks resonate with commerce and digital experience buyers.
- Write high-impact copy for sales collateral: one-pagers, brochures, product decks, and pricing guides.
- Partner with the Product Marketing Manager to evolve the commercial narrative for each solution area (CMS, DAM, AI/Workforce, Content Supply Chain).
- Content Creation & Editorial Leadership
- Own the tone, clarity, and persuasiveness of Amplience's Sales and Product Marketing materials.
- Partner with the Designer to deliver polished, on-brand, visually engaging assets.
- Coach team members and stakeholders on tone of voice, copy best practices, and storytelling principles.
- Collaborate with the Product Marketing Analyst to evaluate sales content performance metrics (e.g., usage, engagement, win rate uplift) and continuously optimise materials.
- Translate win/loss and customer insight data into compelling success stories, objection-handling content, and field narratives.
- Product Launch Support
- Collaborate with Product Marketing, Marketing, and Product teams on positioning new features and launches.
- Translate technical or platform updates into customer-ready messaging that clearly communicates business value.
- Write internal and external messaging packs, brochures, sales decks, web pages, FAQs, and launch enablement materials.
- Customer Storytelling & Social Proof
- Work with Content Team to craft customer success stories, testimonials, and case study narratives that demonstrate measurable ROI and brand impact.
- Maintain Customer Story Matrix Database to ensure all stories and stats the cross-functional teams use are approved and up-to-date.
- Partner with the Product Marketing Analyst to weave data and proof points into persuasive storytelling.
- Cross-Functional Collaboration
- Work with Sales Enablement to align messaging with field feedback.
- Partner with GTM Marketing to ensure copy and positioning flow consistently through campaigns, website pages, and external communications.
- Collaborate with leadership to ensure executive narratives and pitch materials reflect Amplience's strategic positioning.
What You Will Bring (Skills, Experience & Mindset)
- Experience & Skills
- 5–8 years' experience in B2B SaaS copywriting – ideally within commerce, content management or MarTech ecosystems.
- Proven ability to simplify complex technical concepts into clear, business-oriented messaging.
- Experience writing for commerce buyers (retailers, brands, or platforms) and understanding of headless, composable, and content supply chain language.
- Demonstrated success producing enablement content (sales decks, one-pagers, value frameworks, and case studies).
- Strong understanding of SaaS business models, buyer personas, and the full sales funnel.
- Excellent grasp of tone and structure – able to flex from technical precision to high-level brand storytelling.
- Experience collaborating with design, sales, and product teams in fast-paced, cross-functional environments.
- Familiarity with enterprise sales frameworks, MACH and composable space, CMS, personalization, DXP platforms or similar.
- Mindset & Attributes
- Strategic communicator: able to influence how Amplience's story is told, not just how it's written.
- Commerce fluent: understands how technology impacts conversion, experience, and efficiency in retail.
- Collaborative: thrives in partnership with design, sales, and product marketing peers.
- Detail-obsessed: committed to precision, clarity, and consistency across every touchpoint.
- Story-driven: passionate about connecting data, design, and language to tell stories that resonate.
- Mentor-minded: willing to guide less experienced writers or stakeholders on messaging development.
What Success Looks Like
- Amplience's value proposition and tone of voice are consistently clear, confident, and compelling across all sales materials.
- Sales and Marketing teams actively rely on your content as the single source of truth for messaging and positioning.
- Product launches and key assets (decks, brochures, pricing guides) are delivered on time, at a high creative standard.
- Stakeholders view you as a strategic partner and trusted voice on narrative quality.
- Your work improves both content consistency and conversion performance across touchpoints.
- Sales materials consistently demonstrate measurable influence on opportunity conversion rates.
Benefits
- Pension Scheme: Auto-enrolled after 3 months' service, 5% employee contribution, matched by 5% from Amplience.
- Annual Leave: 25 days paid holiday as standard, increasing with length of service.
- Enhanced Maternity and Paternity Leave.
- Sick Pay: Up to one month's full pay per calendar year (at company discretion, with medical certificate).
- Study Leave: 5 days for employees on accredited long-term courses (12+ months).
- Birthday Leave: One paid day off during your birthday month.
- Company-Wide Recharge Days: One day off per quarter for the whole business.
- Holiday Buy Scheme: Purchase up to 5 extra days per year.
- Cycle to Work Scheme and Tech Scheme available.
- Charity/Volunteer Days: Up to 3 paid days a year for volunteering or charity work.
- Employee Referral Bonus: £1,200 / €1,400 / $1,500.
Fraudsters are always looking to take advantage of people searching for a job online. Amplience takes the security and safety of your personal data very seriously. In terms of career opportunities and vacancies, we will only use: https://www.amplience.com/careers/ and https://careers.amplience.com/. Amplience will never use third-party messaging services such as Telegram, WhatsApp, Messenger, Snapchat, WeChat, etc. to communicate with you. If you are using any other website or messaging application, even if it looks like Amplience, then it will likely be fraudulent. In which case, please notify us at infosec@amplience.com.
Senior Sales Copywriter in London employer: Amplience Ltd.
Contact Detail:
Amplience Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Sales Copywriter in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. The more people know you're looking for a Senior Sales Copywriter role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, values, and recent news. This will help you tailor your responses and show that you're genuinely interested in Amplience and what they do.
✨Tip Number 3
Practice your storytelling skills! As a copywriter, you need to convey messages clearly and persuasively. Use mock interviews to refine your ability to articulate your experiences and how they relate to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Amplience team.
We think you need these skills to ace Senior Sales Copywriter in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're talking to. Tailor your messaging to resonate with commerce brands and their challenges. This will help us connect better with our audience and show that you get the SaaS landscape.
Showcase Your Skills: Make sure to highlight your experience in B2B SaaS copywriting. Include examples of high-impact sales collateral you've created, like one-pagers or brochures. We want to see how your skills can elevate our messaging framework!
Be Clear and Concise: When crafting your application, clarity is key. Use straightforward language and avoid jargon unless it's necessary. We appreciate a well-structured application that gets straight to the point, just like the copy we aim to produce.
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures your application reaches us directly and helps streamline the process. We can't wait to see what you've got!
How to prepare for a job interview at Amplience Ltd.
✨Know Your Audience
Before the interview, research who you'll be speaking with. Understand their roles and how they relate to the Senior Sales Copywriter position. This will help you tailor your responses and show that you can connect with the team.
✨Showcase Your Writing Skills
Prepare samples of your previous work that demonstrate your ability to craft persuasive copy. Be ready to discuss your thought process behind each piece and how it aligns with the needs of commerce brands.
✨Understand the Product Inside Out
Familiarise yourself with Amplience's platform and its unique selling points. Be prepared to discuss how you would translate complex technical concepts into clear, compelling messaging for potential clients.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's sales messaging framework and how the role contributes to overall marketing strategies. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
