Media Buyer (B2B)

AmpiFire is a software-powered content marketing and distribution platform built for serious growth‑stage businesses. We help 7–8 figure brands build compounding organic authority, and we are not just a software company. We are a software-enabled agency that pairs cutting‑edge tooling with hands‑on strategic execution. We are a lean, high‑output team. We do not do average. If you are looking for a place to coast, this isn’t it. If you want a place where your work visibly moves the needle and the people around you push you to be better, keep reading.

We are hiring a Media Buyer (B2B) to own and execute paid media for AmpiFire itself, primarily Meta, with upside potential across LinkedIn and Google. This isn’t a "set it and forget it" role. You will work closely with our CS/Sales and leadership team to drive qualified inbound leads and sales. That means you need to understand the nuance of selling to business owners and decision‑makers, not just impulse‑buying consumers. You will sit at the intersection of performance data and creative strategy. You will have real input and be expected to have opinions and back them up.

There are 3 primary lanes you will be responsible for driving leads and sales into, each with its own audience, offer(s), and strategies:

• DFY: Done For You Agency - Our fastest growing department that has doubled in size in 3 months and has less than 7% of client churn. Companies hire us to execute everything and deliver results. The marketing here needs to attract serious buyers; established brands with real budgets who are ready to hand the keys to someone they trust.
• DIY: Platform Access - We sell access to our content marketing platform for founders and teams who want to run their own organic growth. This segment is growing fast and needs marketing that speaks directly to the hands‑on operator who wants control without complexity.
• Promotional & Adhoc Offers - Webinars, challenges, seasonal pushes, limited offers. This lane needs someone who can shift into direct response mode and drive results on a timeline, not just build awareness.

What You Will Own:

• Build, manage, and optimise paid campaigns on Meta (primary), with potential expansion to LinkedIn and Google.
• Develop and maintain a structured creative testing framework, not just "let’s try something new," but a disciplined, hypothesis‑driven approach.
• Own campaign reporting: clear, direct communication on what’s working, what isn’t, and exactly why.
• Drive insights via the platforms and tools we use: Meta Ads Manager, AdManage.AI, Hyros.
• Collaborate with the content and creative team to ensure ad creative and media strategy are tightly aligned.
• Monitor daily account health: pacing, budgets, CPL, downstream lead quality.
• Proactively flag performance shifts and bring a recommended action, not just the problem.
• Contribute to the strategic roadmap for paid acquisition as performance data supports.

What We Are Looking For:

• Non‑negotiables:
• 2+ years running Meta ad accounts, ideally in a B2B or high‑consideration purchase environment.
• Obsessive attention to detail — you catch things others miss.
• You can show your work — we will ask to see examples of campaigns you have run.
• You are a proactive, clear communicator (written & verbal).
• Modern media buying instincts — you understand the ad account is a system.
• Creative x media buying fluency — you can clearly explain why a piece of creative is or isn’t working.
• A genuine understanding of B2B buyer psychology and how paid fits into a longer sales cycle.

Strong Bonus:

• Experience running LinkedIn Ads (lead gen, thought leadership campaigns).
• Google Ads experience (Search and/or YouTube).
• Previous work in SaaS, agency, or content marketing verticals.

What Success Looks Like (First 90 Days):

• Accounts audited, incrementally restructured if needed, with CPA improvements seen by day 30.
• A clear creative testing framework established, live and running by day 45.
• Weekly performance reporting rhythm established.
• Tangible, significant improvements made against our overall media buying systems, by day 90.

What You Will Get:

• Fully remote— work from wherever you do your best thinking.
• Autonomy with clear expectations and trust.
• Direct exposure to the leadership team and real influence over strategy.
• A front‑row seat to how a fast‑moving AI‑powered B2B platform grows.
• Performance‑based bonuses tied to clear outcomes.
• A genuine career path — this role has room to grow into a leadership role and/or compensation adjustments.