Digital Advertising Manager in Birmingham

Department: Ampa Group Services - Marketing and Business Development - Marketing - 9211

Location: Birmingham

We’re looking for a Paid Advertising Manager to take ownership and hands‑on delivery of paid media across the Ampa 'house of brands'.

Why join us?

• Be the foundational paid media specialist shaping how the channel operates across a growing group of brands.
• Genuine ownership and influence, with room to grow the role as the function matures.
• Empowered, flexible working culture focused on outcomes, not presenteeism.
• A digital team that values clarity, governance and commercial impact.

This role will help shape how paid media operates across the group as the function matures.

The role

This is a foundational role — the first dedicated paid specialist in the team — combining day‑to‑day campaign delivery with growing responsibility for planning, performance and commercial impact. You’ll be accountable for turning paid media investment into high‑quality, commercially useful leads, not just clicks or cost‑per‑lead metrics. You’ll work closely with digital, content, brand, BD and CRM stakeholders to ensure paid advertising supports wider growth priorities, sector strategies and client acquisition goals.

Key responsibilities will include:

• Own the planning, delivery and optimisation of paid advertising across multiple brands and service lines.
• Manage and optimise six‑figure annual paid media budgets across the group.
• Take hands‑on responsibility for campaign build, optimisation and testing.
• Continuously optimise campaigns to improve conversion quality, lead relevance and efficiency.
• Define and track success metrics aligned to commercial outcomes.
• Use GA4, ad platform data and CRM insight to assess performance.
• Produce clear, insight‑led reporting.
• Collaborate with digital and content teams on landing pages, messaging and CRO; BD teams and fee earners to understand lead quality and commercial feedback and CRM stakeholders to improve visibility of lead outcomes and pipeline impact.
• Establish best practice standards for paid media across the group.

What you will need

• Proven experience managing PPC and paid media in‑house or agency‑side.
• Strong hands‑on experience with Google Search.
• Experience running LinkedIn Ads, ideally in a B2B or professional services context.
• Solid understanding of GA4, conversion tracking and performance measurement.
• Commercial mindset with the ability to link spend to outcomes.
• Confident communicator, able to explain performance and recommendations clearly.

Desirable

• Experience in professional services, B2B or regulated environments.
• Experience in B2C, particularly Personal Injury, Clinical Negligence.
• Familiarity with CRO and landing page optimisation.
• Experience working with CRM data or lead feedback loops.
• Exposure to YouTube or upper‑funnel paid activity.

Benefits, Agile Working and Additional information

We embrace agile working and offer a blended approach to where and how we work. We appreciate that people have different needs and preferences and we’re keen to be flexible, after all, we value what you do, not where you do it.

We have the following hubs across the UK: Birmingham, Bristol, Edinburgh, Leeds, Leicester, Lincoln, London, Milton Keynes, Nottingham, Sheffield, Stratford upon Avon and in the South East; Brighton, Chichester, Crawley, East Grinstead, Eastbourne, Lewes, Seaford, Storrington, Southampton & Tunbridge Wells.

Additional information

Want to find more about our amazing benefits? Please be aware, for some vacancies, where we receive high numbers of applications we may need to bring the close date forward. Due to the nature of the work undertaken, confirmation of employment will be subject to a variety of checks which will be carried out once an offer of employment is accepted. Details of the checks can be found here.

Equal opportunities

Ampa Group is a committed equal opportunities employer. We seek to attract, develop and retain talented people from a diverse range of backgrounds and cultures. We value and respect individuality and encourage a culture within our business where people can be themselves and be valued for their strengths and experiences. Everyone who either applies to or works for the firm is treated equally, regardless of their gender, age, ethnic origin, nationality, marital status, sexual orientation or religious beliefs.