Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and drive growth in the UK market for top beauty brands.
- Company: Join Amorepacific UK, home to Laneige, Innisfree, Aestura & Sulwhasoo.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact in the beauty industry with innovative marketing strategies.
- Qualifications: 7+ years in marketing management, preferably in skincare or beauty.
- Other info: Collaborative team culture with a focus on data-driven decision making.
The predicted salary is between 60000 - 75000 £ per year.
Company Name: Amorepacific UK (Laneige, Innisfree, Aestura & Sulwhasoo)
Job Location: Waterloo (London, United Kingdom).
Job Summary: We are looking for a commercially driven Brand Manager to take ownership of brand performance in the UK market. This role is responsible for leading brand strategy, managing product and marketing plans, and driving growth through strong execution and data-led decision making. Operating within a lean team, this is a high-impact individual contributor role requiring a balance of strategic thinking and hands-on delivery across product, marketing, and retail channels.
Principal Accountabilities
- Brand Strategy & Business Ownership
- Own and deliver annual brand plan aligned with UK market objectives
- Manage brand P&L and A&P budget, including tracking and optimisation
- Monitor performance and identify growth opportunities
- Lead brand reporting and presentations for internal and HQ stakeholders
- Partner with KAMs to align brand and retail strategies
- Own product assortment strategy and lifecycle management
- Lead new product launches, including forecasting and stock planning
- Analyse product performance and drive optimisation decisions
- Manage local pricing execution
- Coordinate with HQ on product timelines, assets, and requirements
- Marketing & Campaigns (IMC)
- Own and execute annual marketing calendar across all channels
- Plan and deliver integrated campaigns across PR, retail, and digital
- Ensure consistency of brand messaging across all touchpoints
- Work with agencies and internal teams on briefing and execution
- Track and analyse campaign performance
- Retail & Market Performance
- Collaborate with KAMs to support retailer activations and launches
- Ensure strong in-store visibility and alignment with brand guidelines
- Monitor sales performance and provide actionable insights
- Conduct competitor and market analysis
- Budget & Agency Management
- Own and manage marketing and media budgets
- Monitor ROI and ensure effective budget allocation
- Oversee paid media planning, execution, and performance.
Qualification and Experience
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Minimum of 7+ years of experience in marketing management, with at least 2 years in a senior role, preferably in the skincare or beauty industry.
- Strong ownership mindset with ability to balance strategy and execution
- Commercially driven and confident working with data and budgets
- Strong experience in brand management, business strategy, and marketing operations.
- Proven ability to develop and implement marketing strategies.
- Excellent analytical, organisational, and communication skills.
- Proficiency in marketing software and tools.
- Demonstrated leadership and team management skills.
Brand Manager in London employer: AMOREPACIFIC
Contact Detail:
AMOREPACIFIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and skincare industry, especially those who work at Amorepacific or similar companies. A friendly chat can open doors and give you insights that might just land you that Brand Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your past brand management successes. When you get the chance to chat with hiring managers, share how you've driven growth and executed successful campaigns.
✨Tip Number 3
Stay updated on market trends! Keep an eye on the latest happenings in the skincare and beauty world. Being able to discuss current trends and how they relate to Amorepacific's brands will show you're genuinely interested and knowledgeable.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure your application stands out by tailoring it to the specific needs of the Brand Manager role at Amorepacific. Good luck!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your experience in brand management, marketing strategies, and any relevant achievements that align with what we're looking for at Amorepacific UK.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for the beauty industry and how your skills can drive brand performance. Don’t forget to mention why you want to work with us specifically!
Showcase Your Data Skills: Since this role involves data-led decision making, be sure to include examples of how you've used data to inform your marketing strategies or optimise brand performance in your application.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at AMOREPACIFIC
✨Know Your Brands Inside Out
Before the interview, dive deep into Amorepacific's brands like Laneige and Innisfree. Understand their unique selling points, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to its growth.
✨Showcase Your Data Skills
Since this role requires data-led decision making, be prepared to discuss how you've used data in past roles to drive brand performance. Bring examples of how you've analysed market trends or campaign results to optimise strategies. This will highlight your analytical skills and commercial mindset.
✨Prepare for Strategic Discussions
Expect questions about brand strategy and execution. Think about how you would approach creating an annual brand plan or managing a product launch. Be ready to share your thought process and any relevant experiences that showcase your strategic thinking and hands-on delivery.
✨Demonstrate Team Collaboration
This role involves working closely with various teams, so be ready to discuss how you've successfully collaborated in the past. Share specific examples of how you've partnered with sales teams or agencies to execute marketing campaigns, ensuring you highlight your communication and leadership skills.