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- Tasks: Lead marketing strategies for top beauty brands, managing campaigns and collaborations.
- Company: Join a leading beauty brand known for innovation and quality in skincare.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a vibrant team that shapes beauty trends and engages with influencers.
- Qualifications: 8+ years in marketing, preferably in beauty; strong analytical and strategic skills required.
- Other info: Position based in Soho, London; 4 days in office.
The predicted salary is between 48000 - 84000 £ per year.
Job Location: Soho (London, United Kingdom) (4 days in office)
Minimum Experience: 8+ Years (Beauty / Personal Care Industry)
Responsible for overseeing integrated marketing programs across all product categories and channels, leading CSR campaigns, and conducting competitive analyses. This role includes managing the marketing calendar, supporting daily operational tasks, and collaborating with Sales, PR, and HQ to enhance brand awareness and drive growth. Seeking a strategic thinker with strong analytical skills to develop and implement marketing strategies that amplify market presence and support product launches.
- Brand Management
- Strategic Development and Implementation: Develop and implement mid-to-long-term brand strategies, and oversee brand distribution strategy.
- Financial and Business Planning: Manage annual business planning, P&L management, and A&P budget, including execution and reporting.
- Retail and Stakeholder Engagement: Conduct annual business negotiations with retailers and support new business development initiatives, in collaboration with Key Account Managers (KAM).
- Marketing and Campaign Execution: Develop and execute the brand marketing calendar, detailing product and brand campaign launches, promotional activities, and sampling initiatives across all consumer touchpoints, while providing support for retailer media planning.
- Pricing Management: Oversee local pricing and develop local pricing strategies.
- Coordination with HQ: Liaise with HQ on local market support, ensuring the timely development of products, packaging, copy, claims testing, global assets for new products, and confirmation of new product pricing and order quantities.
- Marketing Communications (MC) Strategy: Set up the aligned yearly marketing calendar. Develop and support local Integrated Marketing Communications (IMC) strategies. Oversee retailer’s marketing programs and COOP budgets. Use available data to make informed decisions on campaign focus and subsequently lead the development and briefing of marketing meeting decks and 360 go-to-market plans.
- Product Performance and Analysis: Conduct engine product management and performance analysis for products and franchises.
- Market and Competitor Research: Conduct market and competitor research, covering competitor activities, market trends, local Retail Sales Price (RSP), and distribution reports.
- Media Planning and Strategy Coordination: Collaborate with PR specialists and retailers on media strategies, including Integrated Marketing Communication (IMC) plans and Own Media Initiatives (e.g., Content Management: Work with HQ to develop enhanced marketing content for digital and social platforms. Manage asset delivery and execution. Oversee PR specialists and other local agencies for press releases and communication activities.
- Reporting and Analysis: Prepare monthly marketing and sales reports, conduct market trend analysis, and monitor competitive launches and activities.
- Event Participation and Influencer Engagement: Participate in brand events (press launches, influencer events, consumer activations) and maintain connections with influencers in the beauty and lifestyle sector to support brand networking efforts.
Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred. Minimum of 8+ years of experience in marketing management, with at least 3 years in a senior role, preferably in the skincare or beauty industry. Strong experience in brand management, business strategy, and marketing operations. Proven ability to develop and implement marketing strategies. Proficiency in marketing software and tools.
Contact Detail:
AMOREPACIFIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager - Beauty Brand
✨Tip Number 1
Network with professionals in the beauty industry, especially those who have experience in brand management. Attend industry events, webinars, and workshops to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with LANEIGE and Innisfree's current marketing strategies and campaigns. Understanding their brand positioning and recent initiatives will help you demonstrate your knowledge and passion during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed integrated marketing programmes in the past. Highlight your analytical skills by showcasing how you've used data to inform your marketing decisions.
✨Tip Number 4
Stay updated on the latest beauty market trends and competitor activities. Being able to speak knowledgeably about the competitive landscape will show that you're proactive and well-informed, making you a strong candidate for the role.
We think you need these skills to ace Brand Marketing Manager - Beauty Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing within the beauty or personal care industry. Use specific examples that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the beauty industry and outlines how your experience aligns with the responsibilities of the Brand Marketing Manager role. Mention specific campaigns you've led and their outcomes.
Highlight Relevant Skills: Emphasise your expertise in financial planning, market analysis, and campaign execution. Include any experience with integrated marketing communications and stakeholder engagement to show you can handle the role's demands.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful product launches or growth metrics from previous roles. This will help demonstrate your ability to drive brand awareness and growth effectively.
How to prepare for a job interview at AMOREPACIFIC
✨Showcase Your Strategic Thinking
As a Brand Marketing Manager, you'll need to demonstrate your ability to develop and implement long-term brand strategies. Prepare examples of past strategies you've successfully executed, highlighting the impact on brand growth and market presence.
✨Know Your Numbers
Be ready to discuss financial and business planning, including P&L management and budget execution. Familiarise yourself with key metrics and be prepared to explain how you've used data to inform marketing decisions in previous roles.
✨Understand the Beauty Market
Research current trends in the beauty and personal care industry, especially related to LANEIGE and Innisfree. Being knowledgeable about competitors and market dynamics will show your passion for the role and help you stand out.
✨Prepare for Collaboration Questions
This role involves working closely with various teams, including Sales and PR. Think of examples where you've successfully collaborated across departments to achieve marketing goals, and be ready to discuss how you handle stakeholder engagement.
