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- Tasks: Lead marketing strategies for LANEIGE & Innisfree, managing campaigns and brand growth.
- Company: Join Amorepacific UK, a leader in beauty and personal care.
- Benefits: Enjoy a competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a vibrant team driving impactful marketing in the beauty industry.
- Qualifications: 8+ years in marketing, preferably in beauty; strong analytical and leadership skills required.
- Other info: Position based in Soho, London; 4 days in office.
The predicted salary is between 60000 - 70000 £ per year.
Company Name: Amorepacific UK
Job Location: Soho (London, United Kingdom) (4 days in office)
Minimum Experience: 8+ Years (Beauty / Personal Care Industry)
Salary: £60,000 to 70,000 PA
Job Summary: Responsible for overseeing integrated marketing programs across all product categories and channels, leading CSR campaigns, and conducting competitive analyses. This role includes managing the marketing calendar, supporting daily operational tasks, and collaborating with Sales, PR, and HQ to enhance brand awareness and drive growth. Seeking a strategic thinker with strong analytical skills to develop and implement marketing strategies that amplify market presence and support product launches.
Principal Accountabilities:
- Brand Management Strategic Development and Implementation: Develop and implement mid-to-long-term brand strategies, and oversee brand distribution strategy.
- Financial and Business Planning: Manage annual business planning, P&L management, and A&P budget, including execution and reporting.
- Retail and Stakeholder Engagement: Conduct annual business negotiations with retailers and support new business development initiatives, in collaboration with Key Account Managers (KAM).
- Marketing and Campaign Execution: Develop and execute the brand marketing calendar, detailing product and brand campaign launches, promotional activities, and sampling initiatives across all consumer touchpoints, while providing support for retailer media planning.
Product Strategy
- Product Assortment and Strategy: Align and manage product assortment, and develop support strategies for retailer partners.
- Pricing Management: Oversee local pricing and develop local pricing strategies.
- Coordination with HQ: Liaise with HQ on local market support, ensuring the timely development of products, packaging, copy, claims testing, global assets for new products, and confirmation of new product pricing and order quantities.
Marketing Communications (MC) Strategy
- Set up the aligned yearly marketing calendar.
- Develop and support local Integrated Marketing Communications (IMC) strategies.
- Oversee retailer’s marketing programs and COOP budgets.
- Use available data to make informed decisions on campaign focus and subsequently lead the development and briefing of marketing meeting decks and 360 go-to-market plans.
Product Management
- Annual Planning and SKU Management: Develop and consolidate the annual product launch calendar for all retailers, and manage SKU in-and-out processes along with the master file for New Launch File (NLF) and Planogram (POG) management.
- Product Performance and Analysis: Conduct engine product management and performance analysis for products and franchises.
- New Product Development and Forecasting: Prepare for New Product Development (NPD) operations, including forecasts and stock management.
- Market and Competitor Research: Conduct market and competitor research, covering competitor activities, market trends, local Retail Sales Price (RSP), and distribution reports.
- Team Management and Support: Manage day-to-day responsibilities of the team and assist with new product setups, including internal and external setup forms, product shipments, and fulfilment of other retailer requests.
Media & Communication Management
- Media Planning and Strategy Coordination: Develop the annual media calendar and align it with PR agencies.
- Collaborate with PR specialists and retailers on media strategies, including Integrated Marketing Communication (IMC) plans and Own Media Initiatives (e.g., social media).
- Budget Oversight: Manage budgets related to PR, media, and influencer activities.
- Content Management: Work with HQ to develop enhanced marketing content for digital and social platforms. Manage asset delivery and execution.
- Agency Coordination: Oversee PR specialists and other local agencies for press releases and communication activities.
- Reporting and Analysis: Prepare monthly marketing and sales reports, conduct market trend analysis, and monitor competitive launches and activities.
- Event Participation and Influencer Engagement: Participate in brand events (press launches, influencer events, consumer activations) and maintain connections with influencers in the beauty and lifestyle sector to support brand networking efforts.
Qualification and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- Minimum of 8+ years of experience in marketing management, with at least 3 years in a senior role, preferably in the skincare or beauty industry.
- Strong experience in brand management, business strategy, and marketing operations.
- Proven ability to develop and implement marketing strategies.
- Excellent analytical, organizational, and communication skills.
- Proficiency in marketing software and tools.
- Demonstrated leadership and team management skills.
Brand Manager- LANEIGE & Innisfree employer: AMOREPACIFIC
Contact Detail:
AMOREPACIFIC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager- LANEIGE & Innisfree
✨Tip Number 1
Network with professionals in the beauty and personal care industry. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture at Amorepacific UK.
✨Tip Number 2
Familiarise yourself with LANEIGE and Innisfree's brand values and recent marketing campaigns. Understanding their unique selling propositions and how they engage with consumers will help you demonstrate your passion and alignment with the brands during interviews.
✨Tip Number 3
Prepare to discuss your experience with integrated marketing strategies and how you've successfully managed product launches in the past. Be ready to share specific examples that highlight your analytical skills and strategic thinking.
✨Tip Number 4
Stay updated on market trends and competitor activities within the beauty sector. Being knowledgeable about current industry dynamics will not only impress your interviewers but also show that you are proactive and well-prepared for the challenges of the role.
We think you need these skills to ace Brand Manager- LANEIGE & Innisfree
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing within the beauty or personal care industry. Use specific examples that demonstrate your strategic thinking and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brands LANEIGE and Innisfree. Discuss how your previous experiences align with the responsibilities outlined in the job description, particularly in developing marketing strategies and managing campaigns.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements from your past roles. For instance, mention successful campaigns you led, budget management, or any significant growth in brand awareness or sales.
Showcase Leadership Skills: Since the role involves team management, emphasise your leadership experience. Provide examples of how you've successfully managed teams, collaborated with various departments, and driven projects to completion.
How to prepare for a job interview at AMOREPACIFIC
✨Know Your Brands Inside Out
Make sure you have a deep understanding of LANEIGE and Innisfree, including their product lines, brand values, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented successful marketing strategies in your previous roles. Be ready to discuss specific campaigns you've led, the results achieved, and how you approached challenges along the way.
✨Highlight Your Analytical Skills
Since the role requires strong analytical skills, come prepared with examples of how you've used data to inform marketing decisions. Discuss any tools or software you've used for market analysis and how those insights shaped your strategies.
✨Demonstrate Team Leadership Experience
As this position involves managing a team, be ready to talk about your leadership style and experiences. Share examples of how you've motivated your team, handled conflicts, and ensured successful collaboration across departments.
