Director of Mass-Market Fundraising
Director of Mass-Market Fundraising

Director of Mass-Market Fundraising

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and enhance mass-market fundraising strategies to support human rights initiatives.
  • Company: Join Amnesty International, the world's largest grassroots human rights organisation with over ten million supporters.
  • Benefits: Enjoy a diverse workplace, competitive salary, and opportunities for personal and professional growth.
  • Why this job: Make a real impact in defending human rights while working with a passionate team.
  • Qualifications: Proven experience in mass-market fundraising and strong leadership skills required.
  • Other info: We encourage applications from diverse backgrounds to strengthen our leadership team.

The predicted salary is between 43200 - 72000 £ per year.

As a global movement of over ten million people, Amnesty International is the world’s largest grassroots human rights organisation and we have been defending human rights for over 60 years. Amnesty International UK (AIUK) is an important part of this powerful global movement, working with over 200,000 members, activists, and supporters in the UK to uphold human rights domestically and across the world. We investigate and expose abuses, campaign with and mobilise the media and the public, fight through legal action, and work directly with policymakers at the most senior levels to protect and enhance respect for human rights across the world.

At a crucial time for our organisation, we are looking for our new Director of Mass-Market Fundraising. As our Director of Mass-Market Fundraising for AIUK you will be a successful senior mass-market fundraising leader, who will lead our mass-market fundraising directorate to significantly improve mass-market fundraising performance and delivery here in the UK, and so strengthen AIUK’s ability to defend human rights in an even more challenging world.

We are looking for an experienced and strategic leader to lead our mass-market fundraising directorate – encompassing individual giving, community, social giving and retail, and be a part of the organisation’s overall most senior management team (the SMT). You will be a forward thinking and commercially astute leader who can inspire and motivate a multi-disciplinary team but is not afraid to get directly involved in delivery or to challenge people, to help us improve our mass-market fundraising performance.

We are committed to being a diverse and inclusive organisation and wider movement and our leadership needs to reflect this. We welcome applications from everyone and particularly encourage applications from people from an ethnic minority background, older people, trans and non-binary people, and people with a disability to help us achieve the strength that diversity delivers, especially at senior grades.

Director of Mass-Market Fundraising employer: Amnesty International

Amnesty International UK is an exceptional employer, offering a dynamic and inclusive work culture that empowers employees to make a meaningful impact in the realm of human rights. With a commitment to professional growth, we provide ample opportunities for development within a supportive environment, where diverse perspectives are valued and encouraged. Join us in our mission to defend human rights and be part of a passionate team dedicated to creating positive change in the world.
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Contact Detail:

Amnesty International Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Director of Mass-Market Fundraising

✨Tip Number 1

Familiarise yourself with Amnesty International's mission and values. Understanding their core principles will help you align your vision for mass-market fundraising with their goals, making you a more compelling candidate.

✨Tip Number 2

Network with current or former employees of Amnesty International or similar organisations. Engaging in conversations can provide insights into the organisational culture and expectations, which can be invaluable during interviews.

✨Tip Number 3

Stay updated on current trends in mass-market fundraising. Being knowledgeable about innovative strategies and successful campaigns can demonstrate your expertise and readiness to lead AIUK's fundraising efforts.

✨Tip Number 4

Prepare to discuss your leadership style and how you inspire teams. As a senior role, showcasing your ability to motivate and challenge a multi-disciplinary team will be crucial in the selection process.

We think you need these skills to ace Director of Mass-Market Fundraising

Strategic Leadership
Mass-Market Fundraising Expertise
Team Management
Commercial Acumen
Performance Improvement
Community Engagement
Individual Giving Strategies
Social Media Fundraising
Retail Fundraising Knowledge
Data-Driven Decision Making
Stakeholder Engagement
Campaign Development
Budget Management
Communication Skills
Diversity and Inclusion Advocacy

Some tips for your application 🫡

Understand the Role: Thoroughly read the job description for the Director of Mass-Market Fundraising position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.

Tailor Your CV: Customise your CV to highlight relevant experience in mass-market fundraising. Use specific examples that demonstrate your leadership skills and successful fundraising initiatives.

Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for human rights and the mission of Amnesty International. Make sure to address how you can contribute to their goals.

Showcase Diversity and Inclusion: In your application, reflect on your commitment to diversity and inclusion. Share any experiences or initiatives you've been involved in that promote these values, as they are important to the organisation.

How to prepare for a job interview at Amnesty International

✨Understand the Organisation's Mission

Before your interview, make sure you have a solid grasp of Amnesty International's mission and values. Familiarise yourself with their recent campaigns and initiatives, as this will show your genuine interest in the role and the organisation.

✨Demonstrate Fundraising Expertise

Be prepared to discuss your previous experience in mass-market fundraising. Highlight specific strategies you've implemented that led to successful outcomes, and be ready to explain how you can apply these skills to enhance AIUK's fundraising performance.

✨Showcase Leadership Skills

As a senior role, it's crucial to demonstrate your leadership capabilities. Share examples of how you've inspired and motivated teams in the past, and discuss your approach to fostering a diverse and inclusive environment within your team.

✨Prepare Thoughtful Questions

At the end of the interview, you'll likely have the opportunity to ask questions. Prepare thoughtful queries about the organisation's future goals, challenges in fundraising, and how the role fits into the broader strategy. This shows your strategic thinking and engagement.

Director of Mass-Market Fundraising
Amnesty International
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