Legacy Marketing Executive (FTC) in London

Legacy Marketing Executive (FTC) in London

London Full-Time Home office (partial)
Amnesty International UK

Job Description

Amnesty International UK (AIUK) has a simple aim: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. If you want to use your skills, knowledge, and experience to help fight for human rights, you could be our new Legacy Marketing Executive.


About the role

The Legacy Marketing Executive supports the Legacy Marketing Specialist in delivering our ambitious legacy marketing programme. You'll be involved with helping to plan and develop our legacy strategy to ensure our supporters and other target audiences feel valued, informed, and empowered to leave a gift in their will to Amnesty International UK. The day to day of this role involves briefing external agencies and internal stakeholders on campaigns, monitoring, and reporting on campaign performance, income and expenditure, editing and proofing copy and artwork and carrying out administration for the legacy marketing team, including responding to legacy enquiries.

More details can be found by downloading the job description from our careers portal.


The role may be for you if:

  • You're skilled in delivering target-driven direct marketing campaigns.
  • You have strong planning and organisation skills allowing you to handle multiple projects.
  • You are able to interpret numerical and statistical information.
  • You collaborate and positively contribute to an inclusive culture.
  • You also have a good knowledge of fundraising principles and marketing strategy to recruit, develop and retain supporters.


Our Commitment to you

Inclusion, Diversity, Equity, and Anti-Racism (IDEA) are at the core of our values. We want to be an organisation that tackles structural inequality and prejudice as well as be an actively anti-racist organisation. This means taking a meaningful and equitable approach to supporting and developing you and others during your time with us.

New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days. 2-5% employee pension contributions are matched at 6-9% and we offer 6 months full pay for family leave. We offer flexible working such as compressed work patterns and job shares.

Apply for this role

This vacancy advert may be taken down from job boards earlier than the stated deadline if a high standard of applications is received (if you have started an application in our portal, you will still have opportunity to complete it by the original deadline).

We welcome applications from everyone and particularly encourage applications from people from an ethnic minority background, and people with a disability to help us achieve a balanced representation in our workforce, especially at senior grades.

To reduce bias in our shortlisting process, AIUK operates an anonymised application process. If for any reason you prefer to apply in a different format, or require adjustments in the process, please get in touch. To support all candidates to perform their best at interview, we send questions 24 hours in advance. We are a disability confident organisation.

Visit amnesty.org.uk/jobs for application guidance and information on benefits, recruitment inclusion and hybrid working.

Please note that to be considered for this role, candidates must be able to provide proof of their eligibility to work in the UK.

Amnesty International UK

Contact Details:

Amnesty International UK Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Legacy Marketing Executive (FTC) in London

Get Involved with Local Charities

Dive into the local fundraising scene in your area! Volunteer for events or get involved with committees at organisations you admire. Not only will you gain experience, but you'll also make connections that could lead to that coveted full-time role at places like Amnesty International UK.

Network through Fundraising Events

Attend fundraising galas, charity auctions, and networking events. These gatherings are perfect for meeting industry professionals and perhaps even landing an interview on the spot. Plus, if you mention how you love the mission of Amnesty International UK, you’ll definitely make an impression!

Leverage LinkedIn for Connections

Don’t just sit back; actively connect with fundraisers on LinkedIn! Join groups related to fundraising development and share your insights or experiences, which can position you as a knowledgeable candidate for full-time roles. This is a platform where visibility really counts in our industry.

Showcase Your Passion through Content

Consider writing articles or creating posts about fundraising strategies, non-profit success stories, or your experiences in the field. Sharing this content can help establish your expertise and draw attention to yourself for full-time positions like that at Amnesty International UK. It’s all about being visible and passionate!

We think you need these skills to ace Legacy Marketing Executive (FTC) in London

Direct Marketing
Campaign Planning
Project Management
Numerical Interpretation
Statistical Analysis
Collaboration
Fundraising Principles

Some tips for your application 🫡

Show Your Passion for the Cause:In the world of fundraising, we want to see your genuine enthusiasm for the mission that Amnesty International UK supports. Be sure to weave in your personal connection to the cause in your cover letter. This isn't just a job for us; it's about making a difference, so let your passion shine through!

Highlight Relevant Experience:In your CV, focus on any past experience related to fundraising, community engagement, or donor relations. If you've organised events or developed marketing materials for a charity, make sure we see it front and centre. Quantify your achievements where possible—donor retention rates or funds raised can make a huge impact!

Use Engaging Language:When crafting your application, use engaging language that reflects the tone and values of Amnesty International UK. We're looking for enthusiasm and creativity in how you present your experience. This is especially key in fundraising, where storytelling can connect potential donors with our mission.

Tailor Your Application:One size does not fit all! Make sure to tailor your CV and cover letter specifically for the Legacy Marketing Executive (FTC) role at Amnesty International UK. Research us to understand our specific initiatives and align your skills with our goals. A personalised approach shows that you’re genuinely interested and willing to put in the effort—qualities we absolutely love!

How to prepare for a job interview at Amnesty International UK

Display Your Passion for the Cause

Let’s face it, fundraising is all about passion! Show up to your interview with genuine enthusiasm for the mission of Amnesty International UK. Share specific experiences that demonstrate your commitment to similar causes, and don't shy away from discussing why this role and this organisation matter to you.

Know Your Fundraising Strategies

Brush up on different fundraising strategies and tools that are common in the industry, such as grant writing, event planning, or online campaigns. Be prepared to discuss which methods you've used successfully before and how they could translate to your work at Amnesty International UK.

Be Ready for Scenarios and Challenges

Expect scenario-based questions where you’ll have to talk about how you’d tackle potential challenges in fundraising. Whether it’s overcoming donor objections or streamlining donor processes, think about examples from your past that showcase your problem-solving skills.

Emphasise Collaboration and Network Building

Fundraising is rarely a solo effort; collaborative skills are key! Talk about how you've worked with different teams to achieve fundraising goals, and mention any networks you have that could be beneficial for Amnesty International UK. This shows you're not only a lone wolf but a team player with valuable connections.