At a Glance
- Tasks: Shape public understanding of human rights through creative and strategic communications.
- Company: Join Amnesty International UK, a leading voice for human rights.
- Benefits: 27 days leave, flexible working, and generous family leave policies.
- Other info: Inclusive culture with a commitment to diversity and continuous learning.
- Why this job: Make a real impact by driving awareness and engagement for human rights.
- Qualifications: Experience in brand campaigns and a passion for social justice.
The predicted salary is between 35000 - 45000 £ per year.
Amnesty International UK (AIUK) has a simple aim: an end to human rights abuses. Independent, international and influential, we campaign for justice, fairness, freedom and truth wherever they are denied. If you want to use your skills, knowledge, and experience to help fight for human rights, you could be our new Brand & Behaviour Change Specialist.
About the role
The Brand and Marketing team leads the development and delivery of work that strengthens the Amnesty International brand, shifts public attitudes towards human rights, and drives awareness, engagement and income through paid marketing. Alongside delivering standout brand activations, the team works across the organisation to ensure our brand principles are embedded, lived and felt throughout AIUK.
As Brand and Behaviour Change Specialist, you will play a pivotal role in shaping how people understand, feel about and engage with AIUK and human rights. You will develop strategic, creative and audience‑centred communications that help people think differently and deepen their connection with our brand. Drawing on audience insight, marketing expertise and behaviour change theory, you will help shift perceptions of AIUK and influence attitudes and behaviours around human rights. You'll know how to use messaging, storytelling and creative tactics to build relevance and emotional resonance with key audiences in a complex, crowded landscape.
Working closely with the Brand & Marketing Manager, you will bring our brand strategy to life through integrated, multichannel campaigns, brand partnerships and activations. Audience led and insight‑driven, you will deliver work that cuts through, inspires and motivates action.
The role may be for you if:
- You know how to grow and nurture a brand in ways that feel authentic, inclusive and emotionally compelling.
- You have hands‑on experience planning and delivering brand and behaviour change campaigns, using insight and evidence to shape messaging, creative and channel choices.
- You're tuned into mainstream culture and know how to leverage timely cultural moments to make human rights issues feel accessible and relevant to broad audiences.
- You have strong knowledge of planning and implementing paid marketing campaigns, including media planning and buying.
- You have experience in scoping, negotiating and implementing mutually beneficial brand partnerships.
- You contribute positively to an inclusive culture and value collaboration, curiosity and continuous learning.
Our Commitment to you
Inclusion, Diversity, Equity, and Anti‑Racism (IDEA) are at the core of our values. We want to be an organisation that tackles structural inequality and prejudice as well as be an actively anti‑racist organisation. This means taking a meaningful and equitable approach to supporting and developing you and others during your time with us. New colleagues receive 27 days leave annually (29 after five years), as well as bank holidays (pro rated for part time) and 3 wellbeing days. 2-5% employee pension contributions are matched at 6-9% and we offer 6 months full pay for family leave. We offer flexible working such as compressed work patterns and job shares.
Apply for this role
This vacancy advert may be taken down from job boards earlier than the stated deadline if a high standard of applications is received (if you have started an application in our portal, you will still have opportunity to complete it by the original deadline). We welcome applications from everyone and particularly encourage applications from people from an ethnic minority background, and people with a disability to help us achieve a balanced representation in our workforce, especially at senior grades. To reduce bias in our shortlisting process, AIUK operates an anonymised application process. If for any reason you prefer to apply in a different format, or require adjustments in the process, please get in touch. To support all candidates to perform their best at interview, we send questions 24 hours in advance. We are a disability confident organisation. Visit amnesty.org.uk/jobs for application guidance and information on benefits, recruitment inclusion and hybrid working.
Brand & Behaviour Change Specialist employer: Amnesty International UK
Amnesty International UK is an exceptional employer dedicated to championing human rights and fostering an inclusive work culture. With a strong commitment to employee development, we offer generous benefits including 27 days of annual leave, flexible working arrangements, and a supportive environment that values diversity and collaboration. Join us in making a meaningful impact while growing your career in a dynamic and purpose-driven organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Behaviour Change Specialist
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Amnesty International UK.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Amnesty International UK.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Amnesty International UK.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Amnesty International UK. Apply directly through us to stand out!
We think you need these skills to ace Brand & Behaviour Change Specialist
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Amnesty International UK. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Brand & Behaviour Change Specialist, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Amnesty International UK
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Amnesty International UK. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
