Store Manager | London in Harrow on the Hill

This key store leadership role will be responsible for supporting retail business objectives by achieving, maintaining, and driving the following:

• Sales Responsibilities: Motivate staff to achieve all sales targets set by the Company, build a strong client base, and develop sales plans. Partner with the Regional Manager to analyse and interpret sales figures and CRM activity to develop employee and store goal targets. Develop and execute strategies for sales generation to meet goal targets. Oversee in-store promotional displays and customer events, liaising with visual merchandising and press department where necessary. Maintain awareness of local & luxury market trends and monitor local competition activity. Build relationships with local and VIP clients; work closely with the PR department and coordinate events. Routinely demonstrate exemplary customer service, escalating issues to leadership team when appropriate. Thoroughly train team in line with AMIRI’s customer service best practices—from greeting customers, to closing sales, to handling challenging client issues in line with Company standards. In coordination with the Corporate team, complete visual merchandising directives as required in a timely manner. Stay up to date with local, industry, and luxury trends.
• Retail Operations: Efficiently oversee the day-to-day operations of the store, minimising costs and risks. Partner with the Regional Manager to train team on loss prevention best practices. Complete regular Health, Safety, and Compliance audits for the HR & Facilities team. Serve as the health safety officer, completing local certification courses as well as administering health and safety-related guidelines at the store level to ensure safety of clients and staff. Partner with neighbours, property management, and landlords to ensure building/facilities are kept in prime condition. Train staff on common workplace injury prevention, specific to the store location. Maintain store in exceptionally clean, organised, and presentable condition. Create policies and systems to ensure staff is aware of the expectations for cleanliness, health, and safety.
• Personnel Management: Motivate, guide, encourage, and support all store staff. Address basic/common personnel issues at the store level; complete required documentation for HR and follow the rules, guidelines, and principles of AMIRI performance management. Lead the recruitment process in coordination with HR – from sourcing throughout new hire onboarding. Partner with Merchandising and Sales teams to complete regular product and/or promotional knowledge with each new collection with all staff. Partner with Human Resources to complete and administer 90-Day reviews, annual reviews, and employee development plans in line with Company values and benchmarks. Regularly update the staff on business performance, Company initiatives, and other relevant updates. Train staff on all required/essential duties of each position. Create and publish schedules weekly, in line with local guidelines and regulations.

Requirements:

• 5 years' progressively responsible luxury retail management, directly supervising a team.
• Strong familiarity with the AMIRI brand, aesthetic, and narrative.
• Experience working locally.
• Strong familiarity with labour law.
• Strong systems proficiency, including Microsoft Excel, Teams, and general CRM and POS.
• Additional language skills a plus.

Key Performance Indicators: Sales Performance, Team Performance, Operations Compliance.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.