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- Tasks: Lead exciting digital marketing campaigns for popular PC and console games.
- Company: Join a dynamic team in the thriving computer games industry.
- Benefits: Enjoy a diverse work culture, flexible hours, and opportunities for growth.
- Why this job: Be part of a creative team that shapes gaming experiences and drives innovation.
- Qualifications: Experience in digital marketing and a passion for gaming are essential.
- Other info: Candidates from all backgrounds are encouraged to apply.
The predicted salary is between 36000 - 60000 £ per year.
My client is seeking a talented Senior Digital Campaign Manager to join their Growth team. This role is crucial in shaping the growth strategy for multiple PC and console titles, ensuring business KPIs are met and supporting Go-To-Market plans.
Role Overview: The Senior Digital Campaign Manager will work closely with the marketing team, internal creative team, and agency partners to execute, track, and optimize digital marketing campaigns. The focus will be on maximizing ROI through various channels, including email, web, social media advertising, and App Store Optimization (ASO).
Key Responsibilities:
- Paid Media: Develop and execute paid media campaigns across social, video, and display channels. Monitor and optimize campaign performance to achieve maximum ROI and exceed KPIs. Lead detailed reviews of platform performance, presenting insights and next steps. Implement a robust testing program to improve efficiency and scale results. Research competitor advertising activities and stay informed on the latest trends.
- SEO and Store Optimization: Collaborate with the marketing team to drive tests and experiments on store pages. Enhance visibility, promote organic traffic, and improve conversion rates. Optimize on-site and off-site performance to drive organic traffic and sign-ups.
- Website and Digital Content: Support the creation of new game pages and landing pages. Ensure proper data tracking and pixel implementation. Work with data analysts to produce reports on website activity.
- Email Marketing: Design email templates in collaboration with the creative team. Build and execute email marketing campaigns to support key marketing beats. Track and analyze email marketing performance.
- Creative: Collaborate with internal creative teams to develop top-notch digital marketing assets. Create a playbook with best practices for ad creation.
Key Skills & Experience:
- Proven experience in paid media execution on digital platforms (Meta, Reddit, TikTok, Google Ads, etc.).
- Data-driven mindset with the ability to interpret campaign performance metrics.
- Experience with GA4 and/or business intelligence tools.
- Strong organizational skills to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills.
- Creative problem-solving abilities.
- Comfortable working in a fast-paced environment.
- Passion for games and knowledge of industry trends.
My client is committed to fostering a diverse and inclusive work environment. They welcome candidates from all backgrounds and are dedicated to creating a positive work culture that embraces diversity, equality, and inclusion. All candidates must have the legal right to work in the UK.
Marketing Campaign Manager employer: Amiqus - Games Recruitment Specialists
Contact Detail:
Amiqus - Games Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in the gaming industry. Follow relevant blogs, podcasts, and social media channels to stay updated on what works best for campaigns similar to those you'll be managing.
✨Tip Number 2
Network with professionals in the gaming and marketing sectors. Attend industry events, webinars, or local meetups to connect with others who can provide insights or even referrals that could help you land the job.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you optimised performance and achieved KPIs, as this will demonstrate your data-driven mindset.
✨Tip Number 4
Prepare to discuss your experience with various digital platforms like Meta, TikTok, and Google Ads. Highlight specific campaigns where you successfully maximised ROI, as this will resonate well with the hiring team.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid media and campaign management. Use specific examples that demonstrate your ability to meet KPIs and optimise campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your understanding of digital marketing trends. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements from previous roles, such as percentage increases in ROI or successful campaign metrics. This will demonstrate your data-driven mindset and ability to interpret performance metrics.
Highlight Collaboration Skills: Emphasise your experience working with creative teams and agency partners. Provide examples of successful collaborations that led to effective marketing campaigns, showcasing your communication and teamwork abilities.
How to prepare for a job interview at Amiqus - Games Recruitment Specialists
✨Showcase Your Campaign Successes
Be prepared to discuss specific digital marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved, especially focusing on ROI and KPIs.
✨Demonstrate Data-Driven Decision Making
Since this role requires a data-driven mindset, come equipped with examples of how you've used analytics tools like GA4 to interpret campaign performance metrics and make informed decisions.
✨Familiarise Yourself with Industry Trends
Research current trends in digital marketing and the gaming industry. Being able to discuss recent developments or competitor activities will show your passion for the field and your proactive approach.
✨Prepare for Creative Collaboration
As collaboration with creative teams is key, think of examples where you've successfully worked with designers or content creators. Be ready to discuss how you ensure that marketing assets align with campaign goals.
