My Client is a leading Irish/ UK Distribution company, within the home improvement / FMCG space and due to continued growth are now looking for a Field Sales Manager to join the Business. With head offices in Ireland and a larger operation in the UK ( located near Derby) ,my client is looking for an ambitious and driven National Sales Manager who can implement new ways of working with the ultimate aim of growing sales- essentially my client is looking for a leader ! who can guide a Team of 6 reps who are dotted around the UK. ( For this role, you must have at least 4 to 5 years Field Sales FMCG Management experience)
I had a very enjoyable meeting the Commercial Director- Steven- who I placed in the business over 3 years ago ( Steven is based in Dublin and he is a massive selling point to this role) He has high energy; but a real sense of integrity. I know from the Directors in the business , he is highly thought off and he has built a strong Field Sales Team in the Irish business and in his words “ I am looking for someone who I can trust; work with and can build a strong Field Sales team in the UK; To be honest Denis, the team have been mismanaged a little and I am looking for a strong National Sales Manager who can put their own stamp on the role and guide and lead a team of 5 reps- as well recruit more people down the line
So why this opportunity ? . 1. Growth of the company;strong brand portfolio- and clear business strategy -it will be a great time to join the Business ! Turnover has increased by 15% but there is a lot of white space and opportunities in the UK business in particular 2. The people in the company- there are 17 people in the Irish operation with an additional 25 people in the UK – and Jessica- the HR Manager said We have a number of staff with us a long time but crucially added new fresh faces in the last 3 years and there is a family type feel to the company- we have a collaborative culture Denis; and it’s really important that we bring in someone who fits the business – Steven has been a great Hire 3. The opportunity to make the role your own and drive sales- Steven said “ one part of the problem is that we are too focused on one area in the UK market - now sales are good in that area ! but I see so many opportunities in other categories- I am looking for someone who is fair; has a personable approach; can guide the reps ( some of whom have real potential) and deliver on our 3- 5 year growth strategy . I will be there to support this person but also learn from them too and as you know Denis, there are fair and attainable targets in place ( Steven has hit his full bonus in the last 3 years.)
Aside from having high energy; results driven and commercial mindset , for this role, you must be based in the UK; have 4 to 5 years field sales FMCG management experience and experience of leading a Team. This is a must have requirement.
Key Responsibilities
- Lead, coach and motivate the field and internal sales teams.
- Set clear objectives, targets and performance expectations.
- Conduct regular one-to-one meetings and performance reviews.
- Build a positive, high-energy and accountable sales culture.
- Identify development needs and provide practical support to improve performance.
2. Field Sales Support
- Conduct regular joint customer visits with sales representatives.
- Support representatives in securing new business and growing existing accounts.
- Ensure the team has the product knowledge, pricing and resources required to achieve targets.
- Assist with customer negotiations and challenging commercial opportunities.
- Ensure effective territory planning and structured customer call cycles.
3. Commercial Performance
- Take responsibility for achieving agreed UK sales and gross margin targets.
- Monitor performance by representative, territory and product category.
- Identify opportunities to improve sales, pricing, product mix and profitability.
- Work closely with the Commercial Director on sales strategy and commercial priorities.
- Drive new business development and growth across existing customers.
- Lead and develop the internal sales team.
- Establish clear KPIs and performance expectations.
- Ensure strong communication between internal and field sales.
- Drive a proactive approach to customer development, quotation follow-up and sales conversion.
- Maintain high customer service standards.
- Implement structured weekly and monthly sales reviews.
- Ensure consistent CRM usage, pipeline management and sales forecasting.
- Monitor customer activity and territory coverage.
Experience & Skills
- Proven experience managing and motivating a sales team- 4-5 years Field Sales Management experience and a . Strong background in FMCG, wholesale or structured field sales environments is a must.
- Excellent commercial awareness, including pricing, margins and profitability.
- Experience in coaching sales representatives and driving performance.
National Sales Manager- FMCG employer: Amicus Search & Recruitment
As a top-tier construction and projects practice, our client offers an exceptional work environment in London, characterised by a collaborative culture that values innovation and professional growth. Employees benefit from real transaction responsibility and exposure to high-profile projects, ensuring meaningful contributions to the field of real estate finance and development. With strong access to a booming market and opportunities for international experience, this role is perfect for those seeking a rewarding career in a dynamic and supportive setting.
Contact Details:
Amicus Search & Recruitment Recruitment Team
