At a Glance
- Tasks: Lead and scale performance marketing for innovative divorce and relationship services.
- Company: Join a mission-driven team focused on impactful growth.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Fast-paced environment with significant career growth potential.
- Why this job: Make a real difference in people's lives while driving commercial success.
- Qualifications: Experience in paid media, data analysis, and strong communication skills required.
The predicted salary is between 50000 - 70000 £ per year.
This role is ideal for someone who thrives in a fast‑moving, mission‑driven environment and wants full ownership of a performance function during a pivotal growth phase.
You have strong, hands‑on experience running and scaling paid media across Google Ads, Meta and YouTube, and using programmatic advertising to extend reach across the open web - managing significant budgets against commercial targets.
You have a proven track record of improving unit economics and delivering against LTV:CAC, revenue and conversion targets.
You have strong, hands‑on experience with platform AI and automation - not just how to use it, but how to build the foundations that make it work: conversion architecture, data quality, audience infrastructure and feed management.
You're proficient with data - GA4, Meta Ads Manager, Search Console, BI tools and A/B testing frameworks are part of your everyday toolkit.
You have experience with post-ATT, cookieless measurement including server-side tracking, Consent Mode v2 and first-party data strategies.
You are proficient in HubSpot for lead nurturing, lifecycle marketing and automation.
You are a clear communicator who can translate performance data into commercial insight for both technical and non‑technical stakeholders.
You are highly organised, skilled at managing multiple projects at pace, and energised by a fast‑moving scale‑up environment.
You are aligned with our mission and values.
We’re looking for a Growth & Performance Manager to own and scale the growth engine behind our divorce, separation and new relationship services. This is a high‑impact role where you’ll set the performance marketing strategy, lead execution across all paid channels, and shape how we use data, automation and creative to drive sustainable commercial growth.
You’ll be responsible for end‑to‑end performance across acquisition, conversion and retention, using paid media, lifecycle marketing and experimentation to hit ambitious targets across revenue, LTV: CAC, product mix and lead quality.
You’ll work closely with product, brand, sales, data and CX to connect marketing activity directly to commercial outcomes.
You will track, analyse and report on performance metrics to inform decisions and optimisations at pace. You'll draw insights, present performance and strategic recommendations clearly to senior leadership, translating media activity into commercial outcomes.
Own multi‑channel performance strategy - setting direction and leading execution across Google Ads, Meta, YouTube, TikTok, LinkedIn and Reddit.
Drive commercial performance against revenue, LTV:CAC, conversion and product‑mix targets, using unit economics as your primary decision lens.
Lead our shift to AI‑led media management - building the data, conversion and audience infrastructure required for automation at scale.
Own creative strategy across UGC, short‑form video and high‑velocity testing frameworks.
Optimise the full funnel using CRO, structured experimentation and proposition testing.
Run lifecycle and email marketing via HubSpot to nurture leads and improve conversion.
Build a modern measurement stack using MMM, incrementality testing, geo‑tests and platform data.
Navigate sensitive‑category advertising while maintaining signal quality through server‑side tracking, Consent Mode v2 and first‑party data.
Collaborate cross‑functionally to align on lead quality, insights and commercial outcomes.
Growth & Performance Manager in London employer: amicable
As a Growth & Performance Manager at our dynamic company, you'll thrive in a fast-paced, mission-driven environment that values innovation and ownership. We offer a collaborative work culture where your expertise in performance marketing will directly impact our growth trajectory, alongside opportunities for professional development and the chance to work with cutting-edge technology in a supportive team. Join us in making a meaningful difference in the lives of those navigating relationships, all while enjoying the benefits of a flexible work environment and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Growth & Performance Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for amicable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like amicable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with amicable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at amicable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth & Performance Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit amicable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of amicable:Show us that you’ve done your homework! In your application, briefly mention what you admire about amicable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at amicable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at amicable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At amicable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
