At a Glance
- Tasks: Lead customer acquisition for a new relationship support product line.
- Company: Innovative company transforming how people end relationships with kindness.
- Benefits: Private health insurance, 28 days holiday, and electric vehicle scheme.
- Other info: Inclusive culture valuing diversity and personal growth.
- Why this job: Join a mission-driven team making a real impact on relationships.
- Qualifications: Experience in start-ups, performance marketing, and campaign management.
The predicted salary is between 36000 - 60000 £ per year.
About Us
Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no‑fault divorce and helped thousands untie the knot amicably. Our innovative, tech‑enabled digital approach to divorce, separation, and coparenting continues to help thousands of couples separate in a better, more positive way. We are proud to be part of the Octopus Group. Our values bring purpose to life: Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more pioneering.
About the Role
We’re launching a new business line, NewRelationships, expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living‑together planning sessions, alongside other services that help couples plan their relationships more thoughtfully. As Growth Lead, you will play a key role in building and scaling the customer acquisition engine for the New Relationships product line. Reporting to the Commercial Director, you will be responsible for identifying high‑impact channels, creating the messaging, content and campaigns that generate new customers while meeting commercial goals.
Key Responsibilities
- Build the acquisition strategy for a brand‑new audience and category.
- Identify, test and scale the channels that drive high‑quality leads and conversions.
- Run hands‑on performance marketing across paid and organic channels, including Google and Meta.
- Build awareness in an emerging category while driving measurable, commercially efficient growth.
- Develop messaging and creative content that resonate with our target audience.
- Design and run fast experiments to test audiences, channels and positioning.
- Optimise the full funnel, from awareness to lead to conversion and post‑sale, working closely with product and sales teams.
- Monitor performance metrics such as CAC, conversion rates and LTV, and use them to guide decision‑making.
- Use data and tools, including HubSpot, to analyse funnel performance, manage campaigns and improve conversion.
- Collaborate cross‑functionally to refine the offer, improve messaging and enhance the customer journey.
About You
- Experience in a start‑up or early‑stage environment, building acquisition strategies and channels from scratch.
- Hands‑on experience building and managing high‑performing paid and organic campaigns across Google, Meta and other social platforms.
- Strong experience building full‑funnel campaigns from awareness and consideration, through to conversion and post‑sale optimisation.
- Experience designing structured experiments to test audiences, messaging and channels and iterating quickly to drive demand and conversion.
- Experience creating clear, compelling messaging to build market understanding and generate demand in low‑awareness or emerging categories.
- Strong commercial fluency and experience working with CAC, LTV and conversion metrics.
- Hands‑on, adaptable, entrepreneurial approach.
- Proven test‑and‑learn experience, moving at pace with limited structure.
- Experience using CRM and marketing automation tools such as HubSpot.
What We Offer
- Joining a mission‑driven, high‑growth company where impact, innovation, and collaboration are at the heart of everything we do.
- Private Health Insurance.
- Group Life Assurance.
- Employee Assistance Programme.
- 28 days holiday plus bank holidays per annum.
- Electric Vehicle Scheme.
- Cycle to Work Scheme.
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
Growth Lead in London employer: amicable
At amicable, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Chief Growth & Brand Leader, you will have access to cutting-edge AI tools and resources, alongside ample opportunities for professional development and career advancement. Located in a vibrant area, our company offers a dynamic environment where creativity and strategic thinking are not just encouraged but celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for amicable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like amicable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with amicable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at amicable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit amicable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of amicable:Show us that you’ve done your homework! In your application, briefly mention what you admire about amicable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at amicable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at amicable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At amicable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
