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- Tasks: Lead customer acquisition for a new relationship support product line.
- Company: Innovative company transforming how people end relationships with kindness.
- Benefits: Private health insurance, 28 days holiday, and electric vehicle scheme.
- Why this job: Join a mission-driven team making a real impact on relationships.
- Qualifications: Experience in start-ups, performance marketing, and campaign management.
- Other info: Inclusive culture valuing diversity and personal growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us
Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no‑fault divorce and helped thousands untie the knot amicably. Our innovative, tech‑enabled digital approach to divorce, separation, and coparenting continues to help thousands of couples separate in a better, more positive way. We are proud to be part of the Octopus Group. Our values bring purpose to life: Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more pioneering.
About the Role
We’re launching a new business line, NewRelationships, expanding amicable’s work beyond separation to support people at more stages of their relationships. Products we are exploring include cohabitation agreements, prenuptial agreements and living‑together planning sessions, alongside other services that help couples plan their relationships more thoughtfully. As Growth Lead, you will play a key role in building and scaling the customer acquisition engine for the New Relationships product line. Reporting to the Commercial Director, you will be responsible for identifying high‑impact channels, creating the messaging, content and campaigns that generate new customers while meeting commercial goals.
Key Responsibilities
- Build the acquisition strategy for a brand‑new audience and category.
- Identify, test and scale the channels that drive high‑quality leads and conversions.
- Run hands‑on performance marketing across paid and organic channels, including Google and Meta.
- Build awareness in an emerging category while driving measurable, commercially efficient growth.
- Develop messaging and creative content that resonate with our target audience.
- Design and run fast experiments to test audiences, channels and positioning.
- Optimise the full funnel, from awareness to lead to conversion and post‑sale, working closely with product and sales teams.
- Monitor performance metrics such as CAC, conversion rates and LTV, and use them to guide decision‑making.
- Use data and tools, including HubSpot, to analyse funnel performance, manage campaigns and improve conversion.
- Collaborate cross‑functionally to refine the offer, improve messaging and enhance the customer journey.
About You
- Experience in a start‑up or early‑stage environment, building acquisition strategies and channels from scratch.
- Hands‑on experience building and managing high‑performing paid and organic campaigns across Google, Meta and other social platforms.
- Strong experience building full‑funnel campaigns from awareness and consideration, through to conversion and post‑sale optimisation.
- Experience designing structured experiments to test audiences, messaging and channels and iterating quickly to drive demand and conversion.
- Experience creating clear, compelling messaging to build market understanding and generate demand in low‑awareness or emerging categories.
- Strong commercial fluency and experience working with CAC, LTV and conversion metrics.
- Hands‑on, adaptable, entrepreneurial approach.
- Proven test‑and‑learn experience, moving at pace with limited structure.
- Experience using CRM and marketing automation tools such as HubSpot.
What We Offer
- Joining a mission‑driven, high‑growth company where impact, innovation, and collaboration are at the heart of everything we do.
- Private Health Insurance.
- Group Life Assurance.
- Employee Assistance Programme.
- 28 days holiday plus bank holidays per annum.
- Electric Vehicle Scheme.
- Cycle to Work Scheme.
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
Growth Lead in London employer: amicable
Contact Detail:
amicable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and practising common questions. Tailor your responses to show how your experience aligns with their mission and values. We want to see your passion for helping couples navigate their relationships!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our mission-driven team at amicable.
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to share your unique experiences and perspectives that align with our mission.
Tailor Your Message: Make sure to customise your application for the Growth Lead role. Highlight your relevant experience in building acquisition strategies and managing campaigns, and show us how you can contribute to our innovative approach to relationships.
Show Your Passion: We love candidates who are genuinely excited about what we do! In your application, express your enthusiasm for transforming the way people navigate relationships and how you can help us achieve our goals.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is well-structured and easy to read. Use bullet points where necessary and keep your language straightforward to make a strong impression.
How to prepare for a job interview at amicable
✨Know the Company Inside Out
Before your interview, make sure you understand the company's mission and values. Familiarise yourself with their innovative approach to divorce and separation. This will not only help you answer questions more effectively but also show your genuine interest in their work.
✨Showcase Your Growth Mindset
As a Growth Lead, you'll need to demonstrate your ability to build acquisition strategies from scratch. Prepare examples of past experiences where you've successfully identified high-impact channels or created compelling messaging that drove customer engagement. Be ready to discuss how you can apply these skills to their new product line.
✨Be Data-Driven
Since the role involves monitoring performance metrics like CAC and conversion rates, come prepared to discuss how you've used data to guide decision-making in previous roles. Share specific examples of how you've optimised campaigns based on performance insights, as this will highlight your analytical skills.
✨Prepare for Creative Problem-Solving
The company values innovation and adaptability, so be ready to discuss how you've designed structured experiments to test audiences and messaging. Think of scenarios where you've had to iterate quickly to drive demand and conversion, and be prepared to share your thought process during those times.