At a Glance
- Tasks: Lead brand storytelling and communications, shaping how amicable engages with the world.
- Company: Dynamic company focused on innovative brand narratives and public engagement.
- Benefits: Competitive salary, private health insurance, generous holiday, and family leave.
- Other info: Inclusive culture that values diversity and offers excellent growth opportunities.
- Why this job: Be at the forefront of brand evolution and make a real impact in the public conversation.
- Qualifications: Proven experience in brand leadership, PR, and strategic communications.
The predicted salary is between 70000 - 70000 £ per year.
This is a senior, strategic role at the heart of how amicable shows up in the world. You'll own the brand, its narrative, reputation and voice, and lead our evolution into a true storytelling brand that's part of the national conversation. You’ll shape how amicable and its founders are seen by customers, the media, policymakers and the public. A blend of brand leadership, PR, press liaison and public affairs, you’ll find stories everywhere – in our customers, data and our sector – and bring them to life across owned, earned and organic channels. You’ll be a strategic thinker and a hands‑on operator. You’ll have a radar for news and a bias for action, jumping on what’s breaking to create content, social moments and campaigns that put amicable into the conversation. And you’ll be the brand guardian – ensuring our values and voice stay consistent and authentic, even as AI accelerates execution. You’ll work closely with the Marketing Director, our Co‑Founders and the wider business, so that everything brand and communications does supports commercial growth.
Key responsibilities
- Brand, storytelling and narrative
- Own all messaging, storytelling and communications for the brand – finding stories in our customers, data and sector across internal and external audiences
- Develop propositions and creative assets that bring the brand to life across owned, earned and organic channels
- Build a reactive and proactive storytelling playbook – planning seasonal moments in advance, with a framework for newsjacking and getting amicable into conversations instantly
- Own brand health tracking across awareness, consideration and perception – using research, panels and synthetic audiences to turn insight into stand‑out campaigns
- Act as brand guardian, ensuring our values and voice are reflected consistently across all communications
- Communications, PR and public affairs
- Own our corporate communications strategy – acting as a key spokesperson and leading media relations to support the Co‑Founders
- Own crisis and issues management, protecting the brand’s reputation across all channels
- Build strong relationships with journalists, broadcasters and policymakers – leading briefings, roundtables and events
- Lead public affairs and policy engagement, cementing amicable as an innovator and pioneer in the sector
- Build the public profiles of both Co‑Founders, securing interviews, panels and speaking opportunities
- Organic channels, content and execution
- Hold accountability for podcasts, social media and content creation, with your direct report managing day‑to‑day social
- Shape storytelling across all organic channels, growing their contribution to leads and customers
- Use AI and automation efficiently across content, copywriting and design – while protecting brand authenticity
- Take an agile, test‑and‑learn approach with a curiosity for experimentation and rapid iteration
- Lead, develop and coach your direct report
- Planning, reporting and communication
- Own the annual brand and communications plan and budget, aligned to the annual operating plan
- Report on brand health, channel performance and market trends through clear, data‑visualised presentations
- Track PR and earned media performance, striving for top‑tier reach, mentions and engagement
- Ensure all communications comply with GDPR, PECR and the ASA/CAP advertising codes
About you
- Proven senior brand and communications leadership – strategic and operational – in a fast‑growing, consumer‑facing organisation
- A strong track record in brand building, storytelling and narrative across owned, earned and organic channels
- Experience leading PR, press liaison, crisis management and public affairs, engaging policymakers and public bodies
- Experience building the public profiles of founders or senior leaders – securing interviews, panels and speaking opportunities
- A radar for news and reactive communications, creating timely content that gets a brand into the public conversation
- Experience owning brand health tracking, including awareness, share of voice, consideration and sentiment
- Fluency in using AI tools to accelerate content creation, testing and analysis, while maintaining brand authenticity
- Strong communication and stakeholder management skills, able to win over cross‑functional and senior stakeholders
- Comfortable leading in a fast‑paced, changing environment – you know where to unlock value and how to prioritise
- Experience leading brand or communications through periods of rapid scaling and growth
- Understanding of UK marketing regulations and compliance, including the ASA/CAP advertising codes
Compensation, Perks & Benefits
- Salary: up to £70,000 per annum depending on skills and experience
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
We respect and value people's differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
Head of Brand & Communications employer: amicable
Amicable is an exceptional employer that champions creativity and innovation in the heart of the UK. With a strong commitment to employee growth, we offer a dynamic work culture where your voice matters, and you can make a real impact on our brand narrative. Enjoy competitive benefits, including private health insurance and generous holiday allowances, all while being part of a team that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand & Communications
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for amicable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like amicable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with amicable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at amicable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand & Communications
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit amicable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of amicable:Show us that you’ve done your homework! In your application, briefly mention what you admire about amicable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at amicable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at amicable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At amicable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
