Head of Partnerships & Propositions in England

About Us

Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably. We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society. amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change. Our values bring our purpose to life and makes what we do and how we do it unique: Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering. We are proud to be part of the Octopus Group.

About the Role

At amicable, partnerships are a key driver of growth - particularly as a way to generate leads, reach new audiences and grow revenue. We’re at an exciting point, as the partnerships function is still relatively early‑stage: we have live partners and we’re actively assessing which partnership channels are most commercially viable. We’re looking for someone who can set direction, add value from day one, and drive momentum in an environment where there won’t be lots of instruction or established playbooks.

As Head of Partnerships, you’ll develop, own and execute the strategy. You’ll bring commercial rigour to deciding where we focus, build a clear testing and learning agenda, and then develop the plan to scale what works. This is a “Head of” role, but success in this role means combining strategic leadership with a hands‑on, operational mindset. We’re looking for someone who can set direction while driving execution, and making things happen.

As Head of Partnerships, you will:

• Own the end‑to‑end partnerships strategy aligned to growth goals (lead generation and revenue).
• Turn strategy into clear priorities, targets and execution plans.
• Bring ideas, challenge assumptions and strengthen decision‑making with commercial logic and data.
• Influence and align senior stakeholders to move opportunities forward.
• Run tests, learn fast and focus resources.
• Design and run structured partnership experiments (e.g. channel tests, partner propositions, pilot models), evaluate outcomes, and turn learning into action.
• Make clear calls on where to double down vs stop – ensuring team effort goes towards the biggest ROI opportunities.
• Build the business case and plan to scale proven channels.
• Lead, develop and coach the team.
• Organise team priorities, manage workload, and embed a culture of pace and ownership.
• Coach and develop team members to drive high performance.
• Build simple, scalable processes so things run smoothly as we grow.
• Execute with pace.
• Roll up your sleeves to move opportunities forward – unblock issues, coordinate launches and troubleshoot performance.
• Create and refine partnership decks, propositions and supporting materials.
• Drive partner acquisition.
• Identify, engage and secure high‑potential partners through outreach, networking and events.
• Structure partnerships with strong commercial outcomes.
• Lead negotiations and translate these into partnership agreements.
• Work cross‑functionally to deliver outcomes.
• Collaborate with Marketing, Sales, Product, Tech and Finance to deliver end‑to‑end partnership performance.
• Ensure measurement is robust (tracking and attribution, reporting and insights).

Key Skills:

• You've built and delivered a strategy that generated clear results – such as increased leads, customer acquisition or revenue.
• You can size opportunities, build business cases and prioritise based on ROI – making clear calls where to focus effort.
• You’ve led and developed a team – setting direction, creating structure and coaching for high performance.
• You bring ideas, challenge assumptions constructively and operate effectively without heavy direction.
• You can design and run experiments, define success metrics, evaluate results and iterate fast.
• You can both give and receive challenge well, and you enjoy shaping priorities and building approaches where playbooks are still emerging.
• You’re happy to roll up your sleeves – moving things forward, unblocking issues, and delivering outcomes in the detail as well as at the strategic level.
• You prioritise well, execute quickly, and keep things progressing even when obstacles appear.
• You confidently structure, negotiate and close partnerships with clear commercial outcomes and performance expectations.
• You use metrics and insight to guide decisions, track impact and communicate clearly.
• You can build trust and momentum with partners and internal senior stakeholders, communicating clearly at all levels.
• You’re aligned with amicable’s mission and values – you take ownership, act with integrity, and bring a collaborative, customer‑first mindset to how you work.

Nice to have:

• Experience in a scale‑up / high‑growth environment.
• Experience with growth‑focused partnerships (lead‑gen, referral, affiliate/channel, distribution).

We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.