Brand Chief: Storytelling, PR & Public Affairs

Brand Chief: Storytelling, PR & Public Affairs

Full-Time 60000 - 80000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Own the brand narrative and voice across various channels while leading PR and public affairs.
  • Company: Amicable, a dynamic UK-based company focused on impactful storytelling.
  • Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
  • Other info: Join a lean team and enjoy a collaborative work environment.
  • Why this job: Shape brand perception and make a difference in how founders connect with the public.
  • Qualifications: Experience in brand communications, storytelling, and crisis management.

The predicted salary is between 60000 - 80000 £ per year.

amicable in the UK seeks a Senior Brand and Communications Lead to own the brand narrative and voice across owned, earned and organic channels.

You will shape how the founders are seen by customers, the media, policymakers and the public, blending strategy with hands-on storytelling.

In a lean marketing team, you will lead PR, crisis management and public affairs while guiding a direct report.

This hybrid role is based in our Holborn office, with two days in the office each week and more if you

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Brand Chief: Storytelling, PR & Public Affairs employer: amicable

At amicable, we pride ourselves on fostering a collaborative and innovative work culture that empowers our employees to thrive. As a Chief Growth & Brand Leader, you will have access to cutting-edge AI tools and resources, alongside ample opportunities for professional development and career advancement. Located in a vibrant area, our company offers a dynamic environment where creativity and strategic thinking are not just encouraged but celebrated.

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Contact Details:

amicable Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Brand Chief: Storytelling, PR & Public Affairs

Get Involved in PR Events

Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like amicable. Plus, it’s a fantastic way to learn about trends and make lasting connections.

Showcase Your PR Skills

Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like amicable, can catch their eye—especially if your insights resonate!

Leverage Your Network

Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!

Tailor Your Approach

When applying for a full-time PR role, make sure to research amicable inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!

We think you need these skills to ace Brand Chief: Storytelling, PR & Public Affairs

Brand Narrative Development
Storytelling
Public Relations (PR)
Crisis Management
Public Affairs
Strategic Communication
Media Relations

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of amicable. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at amicable.

How to prepare for a job interview at amicable

Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

Stay Current with Industry Trends

We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.

Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.