At a Glance
- Tasks: Lead creative campaigns that amplify our brand and engage diverse audiences.
- Company: Join Amgueddfa Cymru – Museum Wales, a vibrant cultural institution dedicated to storytelling.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional development.
- Other info: Training provided; we welcome diverse applicants, even if your experience isn't a perfect match.
- Why this job: Be part of a collaborative team that values creativity and inclusivity while making a social impact.
- Qualifications: Experience in marketing strategies, digital channels, and strong project management skills required.
The predicted salary is between 28000 - 42000 £ per year.
Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales
Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales
Amgueddfa Cymru – Museum Wales provided pay range
This range is provided by Amgueddfa Cymru – Museum Wales. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Vacancy Type - Permanent/Full Time
Closing Date - 24 August 2025 at 5pm
Main Purpose of job
The Brand and Campaigns Lead will develop and deliver creative and impactful campaigns which amplify the brand and work of Amgueddfa Cymru in achieving its purpose.
Supporting the delivery of the marketing framework, you will be responsible for delivering, implementing and tracking brand-level marketing activity. You will also be responsible for designing and delivering marketing plans and campaigns for a wide range of Amgueddfa Cymru activity.
The postholder will play a key role in ensuring the strategic coherence of brand, marketing activity across Amgueddfa Cymru. You will collaborate with our in-house data teams to ensure activities are informed and measured by audience insights.
The postholder will act as a role model to drive forward an inclusive, collaborative, high performance culture - making sure that our values and expected standards of behaviour are embedded across the department, and the wider organisation.
The postholder will collaborate closely across all teams to create creative campaigns with collections, learning and enjoyment at the heart of the storytelling. The role sits within the Marketing and Communications team with responsibility for developing and delivering strategic campaigns that tell compelling stories to engage diverse audiences, maximise funding opportunities and build the reputation of Amgueddfa Cymru.
You will own and develop the annual campaign programme, aligning all parts of the marketing funnel from brand to fundraising campaigns, with the objective of achieving high lifetime customer value. You will be responsible for providing exceptional marketing delivery across a broad range of marketing channels, with particular focus on digital.
You will have proven expertise in devising and implementing integrated marketing, marketing and communications strategies for a diverse set of stakeholders. As skilled copywriter, you will have the experience and skills to create inspiring, compelling and impactful copy that embodies our brand tone of voice, articulates key messages and our unique value proposition to connect and inspire people to engage with, get involved and support Amgueddfa Cymru.
Line managing the Marketing Planning Coordinator, you will oversee the creation and curation of compelling content to strengthen Amgueddfa Cymru’s digital presence to grow engagement with our audiences. You will drive the implementation of digital campaigns across online channels such as social media, email and web platforms, building a vibrant online community through effective engagement strategies. With a keen eye for data analysis and optimisation, you will assess and improve our digital strategy and campaigns.
This role will have day-to-day operational autonomy, with clear and regular reporting to the Head of Marketing and Communications. You will be expected to act as an expert adviser to teams across the museum on promotion of their programmes, fundraising, retail, venue hire and learning.
Key Responsibilities
- Manage the delivery, implementation and monitoring of brand-level marketing activity, including the continued rollout of our recent brand refresh
- Develop and execute data-driven demand generation campaign strategy to achieve agreed objectives for targeted market segments.
- Support the Head of Marketing and Communications in reaching new audiences and building a strong brand presence.
- Responsible for developing and deploying integrated marketing campaigns, including drafting integrated multi-level campaigns programme, aligning internal teams, developing audience segments, and measuring results.
- Lead on the effective delivery of all components of Amgueddfa Cymru marketing campaigns, including briefing and scrutinising project / campaign plans, developing effective customer journeys, briefing and finalising creative development and monitoring and evaluating campaign performance throughout.
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.
- Work with Marketing and Communication team and with colleagues across the organisation to ensure key messaging, timing, and execution of multi-channel campaigns are delivered to plan.
- Line management of Marketing Planning Coordinator, ensuring that individual objectives and development opportunities are met, and wellbeing is prioritised. Includes the recruitment of line reports as necessary.
- Accountable for the effective management of the campaigns budget, including forecasting, monitoring, reviewing and reporting.
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
- Participate in an out-of-hours rota to cover marketing and communications activities outside of official working hours.
- Demonstrate and model a commitment to Angueddfa Cymru’s values, behaviours and inclusive practices in all aspects of your work.
Commercial responsibility: every member of staff has responsibility for the commercial success of Amgueddfa Cymru.
The above job description is intended to be an outline of the duties and responsibilities for this role. This is not exhaustive, and it is likely to change over time. You may be expected to undertake other duties that are commensurate with this role.
Person Specification
Job specific
- Experience of leading and delivering marketing and brand strategies across multiple channels.
- Demonstrable experience of working within a marketing role and a proven track record of develop and delivering impactful marketing campaigns to meet strategic objectives.
- Experience of using audience insight to create engaging marketing activities and meet a range of different audience needs
- Extensive experience in creating, implementing and monitoring multi-channel (digital and offline) content plans to grow customer engagement and value.
- Experience of providing trusted expertise: horizon scanning and synthesising knowledge, insight and experience to guide impactful plans and results.
- Proven ability to build strong relationships with a range of internal and external stakeholders, working easily and effectively across various teams.
- Proven ability to work collaboratively across teams and departments to deliver shared project / campaign goals within agreed timescales.
- Effective management of external partners, such as creative agencies, and fulfilment agencies.
- Skilled at using and sharing data, insights and evidence to deliver impact.
- Experience of working effectively within a fast paced, high-volume environment.
- Ability to collaborate with colleagues to deliver strategic campaigns within agreed timescales and ensure regulatory compliance of our marketing activity.
- Experience in leveraging digital channels for advocacy, brand building, and audience engagement, with a proven track record of implementing a strategic approach to brand development, messaging and tone of voice across diverse communication channels.
- Proficient experience of using CRM and social media platforms and tools, establish frameworks and processes that enable Marketing teams to deliver effective marketing.
Core Skills
- Demonstrable project management experience with the ability to deliver complex projects on time and within budget.
- Strong understanding of digital media and the use of digital channels to achieve marketing objectives.
- Experience of line management, with a focus on developing talent, empowering colleagues, and fostering a collaborative work environment
- Experience of managing effective performance of colleagues, including setting objectives, KPIs and clear expectations.
- Effective management of marketing income and expenditure budgets, including planning and reforecasting to maximise return on investment.
- A self-starter with ability to work autonomously, highly creative, with the ability to project manage and prioritise.
- Effective working knowledge of the key data protection compliance requirements as relevant to key marketing activities, as well as fundraising guidelines (e.g. GDPR, Fundraising Code of Practice).
- Strong analytical skills with the ability to assess and improve campaigns through data analysis.
- Flexible working approach, with willingness to work out hours as required.
- Demonstrate an open-minded and ‘can do’ mindset with a passion for delivering positive impact for Amgueddfa Cymru.
- Ability to communicate in Welsh or a willingness to learn.
- Experience of media buying.
- A professional qualification in marketing e.g. CIM
Maybe this is your first time applying for a role within the Museum sector? Don’t let that hold you back! It is essential that our staff members reflect the diversity of our visitors, collections, and public programme. Even if your experience doesn’t match perfectly, we provide training and a full induction to all new recruits.
Seniority level
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Seniority level
Mid-Senior level
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Employment type
Full-time
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Public Relations
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Industries
Museums, Historical Sites, and Zoos and Non-profit Organizations
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Brand and Campaigns Lead in Cardiff employer: Amgueddfa Cymru – Museum Wales
Amgueddfa Cymru – Museum Wales is an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation in biodiversity research. Located in the heart of Wales, employees benefit from unique opportunities for professional growth, mentorship, and engagement with the public through groundbreaking research initiatives, all while contributing to the preservation of invaluable botanical collections.
Contact Details:
Amgueddfa Cymru – Museum Wales Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand and Campaigns Lead in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Amgueddfa Cymru – Museum Wales and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Amgueddfa Cymru – Museum Wales are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Amgueddfa Cymru – Museum Wales on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Amgueddfa Cymru – Museum Wales. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand and Campaigns Lead in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Amgueddfa Cymru – Museum Wales. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Amgueddfa Cymru – Museum Wales:Show us that you’ve done your homework! In your application, briefly mention what you admire about Amgueddfa Cymru – Museum Wales’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Amgueddfa Cymru – Museum Wales
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Amgueddfa Cymru – Museum Wales will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Amgueddfa Cymru – Museum Wales, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
