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- Tasks: Lead creative campaigns that amplify our brand and engage diverse audiences.
- Company: Join Amgueddfa Cymru – Museum Wales, a vibrant cultural institution dedicated to storytelling.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Be part of a collaborative team that values creativity and inclusivity while making a social impact.
- Qualifications: Experience in marketing strategies, digital channels, and strong project management skills required.
- Other info: Training provided; we welcome diverse applicants, even if your experience isn't a perfect match.
The predicted salary is between 28000 - 42000 £ per year.
Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales
Join to apply for the Brand and Campaigns Lead role at Amgueddfa Cymru – Museum Wales
Amgueddfa Cymru – Museum Wales provided pay range
This range is provided by Amgueddfa Cymru – Museum Wales. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Vacancy Type – Permanent/Full Time
Closing Date – 24 August 2025 at 5pm
Main Purpose of job
The Brand and Campaigns Lead will develop and deliver creative and impactful campaigns which amplify the brand and work of Amgueddfa Cymru in achieving its purpose.
Supporting the delivery of the marketing framework, you will be responsible for delivering, implementing and tracking brand-level marketing activity. You will also be responsible for designing and delivering marketing plans and campaigns for a wide range of Amgueddfa Cymru activity.
The postholder will play a key role in ensuring the strategic coherence of brand, marketing activity across Amgueddfa Cymru. You will collaborate with our in-house data teams to ensure activities are informed and measured by audience insights.
The postholder will act as a role model to drive forward an inclusive, collaborative, high performance culture – making sure that our values and expected standards of behaviour are embedded across the department, and the wider organisation.
The postholder will collaborate closely across all teams to create creative campaigns with collections, learning and enjoyment at the heart of the storytelling. The role sits within the Marketing and Communications team with responsibility for developing and delivering strategic campaigns that tell compelling stories to engage diverse audiences, maximise funding opportunities and build the reputation of Amgueddfa Cymru.
You will own and develop the annual campaign programme, aligning all parts of the marketing funnel from brand to fundraising campaigns, with the objective of achieving high lifetime customer value. You will be responsible for providing exceptional marketing delivery across a broad range of marketing channels, with particular focus on digital.
You will have proven expertise in devising and implementing integrated marketing, marketing and communications strategies for a diverse set of stakeholders. As skilled copywriter, you will have the experience and skills to create inspiring, compelling and impactful copy that embodies our brand tone of voice, articulates key messages and our unique value proposition to connect and inspire people to engage with, get involved and support Amgueddfa Cymru.
Line managing the Marketing Planning Coordinator, you will oversee the creation and curation of compelling content to strengthen Amgueddfa Cymru’s digital presence to grow engagement with our audiences. You will drive the implementation of digital campaigns across online channels such as social media, email and web platforms, building a vibrant online community through effective engagement strategies. With a keen eye for data analysis and optimisation, you will assess and improve our digital strategy and campaigns.
This role will have day-to-day operational autonomy, with clear and regular reporting to the Head of Marketing and Communications. You will be expected to act as an expert adviser to teams across the museum on promotion of their programmes, fundraising, retail, venue hire and learning.
Key Responsibilities
- Manage the delivery, implementation and monitoring of brand-level marketing activity, including the continued rollout of our recent brand refresh
- Develop and execute data-driven demand generation campaign strategy to achieve agreed objectives for targeted market segments.
- Support the Head of Marketing and Communications in reaching new audiences and building a strong brand presence.
- Responsible for developing and deploying integrated marketing campaigns, including drafting integrated multi-level campaigns programme, aligning internal teams, developing audience segments, and measuring results.
- Lead on the effective delivery of all components of Amgueddfa Cymru marketing campaigns, including briefing and scrutinising project / campaign plans, developing effective customer journeys, briefing and finalising creative development and monitoring and evaluating campaign performance throughout.
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize.
- Work with Marketing and Communication team and with colleagues across the organisation to ensure key messaging, timing, and execution of multi-channel campaigns are delivered to plan.
- Line management of Marketing Planning Coordinator, ensuring that individual objectives and development opportunities are met, and wellbeing is prioritised. Includes the recruitment of line reports as necessary.
- Accountable for the effective management of the campaigns budget, including forecasting, monitoring, reviewing and reporting.
- Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders.
- Participate in an out-of-hours rota to cover marketing and communications activities outside of official working hours.
- Demonstrate and model a commitment to Angueddfa Cymru’s values, behaviours and inclusive practices in all aspects of your work.
Commercial responsibility: every member of staff has responsibility for the commercial success of Amgueddfa Cymru.
The above job description is intended to be an outline of the duties and responsibilities for this role. This is not exhaustive, and it is likely to change over time. You may be expected to undertake other duties that are commensurate with this role.
Person Specification
Job specific
- Experience of leading and delivering marketing and brand strategies across multiple channels.
- Demonstrable experience of working within a marketing role and a proven track record of develop and delivering impactful marketing campaigns to meet strategic objectives.
- Experience of using audience insight to create engaging marketing activities and meet a range of different audience needs
- Extensive experience in creating, implementing and monitoring multi-channel (digital and offline) content plans to grow customer engagement and value.
- Experience of providing trusted expertise: horizon scanning and synthesising knowledge, insight and experience to guide impactful plans and results.
- Proven ability to build strong relationships with a range of internal and external stakeholders, working easily and effectively across various teams.
- Proven ability to work collaboratively across teams and departments to deliver shared project / campaign goals within agreed timescales.
- Effective management of external partners, such as creative agencies, and fulfilment agencies.
- Skilled at using and sharing data, insights and evidence to deliver impact.
- Experience of working effectively within a fast paced, high-volume environment.
- Ability to collaborate with colleagues to deliver strategic campaigns within agreed timescales and ensure regulatory compliance of our marketing activity.
- Experience in leveraging digital channels for advocacy, brand building, and audience engagement, with a proven track record of implementing a strategic approach to brand development, messaging and tone of voice across diverse communication channels.
- Proficient experience of using CRM and social media platforms and tools, establish frameworks and processes that enable Marketing teams to deliver effective marketing.
Core Skills
- Demonstrable project management experience with the ability to deliver complex projects on time and within budget.
- Strong understanding of digital media and the use of digital channels to achieve marketing objectives.
- Experience of line management, with a focus on developing talent, empowering colleagues, and fostering a collaborative work environment
- Experience of managing effective performance of colleagues, including setting objectives, KPIs and clear expectations.
- Effective management of marketing income and expenditure budgets, including planning and reforecasting to maximise return on investment.
- A self-starter with ability to work autonomously, highly creative, with the ability to project manage and prioritise.
- Effective working knowledge of the key data protection compliance requirements as relevant to key marketing activities, as well as fundraising guidelines (e.g. GDPR, Fundraising Code of Practice).
- Strong analytical skills with the ability to assess and improve campaigns through data analysis.
- Flexible working approach, with willingness to work out hours as required.
- Demonstrate an open-minded and ‘can do’ mindset with a passion for delivering positive impact for Amgueddfa Cymru.
- Ability to communicate in Welsh or a willingness to learn.
- Experience of media buying.
- A professional qualification in marketing e.g. CIM
Maybe this is your first time applying for a role within the Museum sector? Don’t let that hold you back! It is essential that our staff members reflect the diversity of our visitors, collections, and public programme. Even if your experience doesn’t match perfectly, we provide training and a full induction to all new recruits.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
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Job function
Public Relations
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Industries
Museums, Historical Sites, and Zoos and Non-profit Organizations
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Brand and Campaigns Lead employer: Amgueddfa Cymru – Museum Wales
Contact Detail:
Amgueddfa Cymru – Museum Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Campaigns Lead
✨Tip Number 1
Familiarise yourself with Amgueddfa Cymru's brand and recent campaigns. Understanding their tone of voice and the types of campaigns they've run will help you align your ideas with their vision during interviews.
✨Tip Number 2
Network with current or former employees of Amgueddfa Cymru. Engaging with them on platforms like LinkedIn can provide you with insider knowledge about the company culture and expectations for the Brand and Campaigns Lead role.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past. Highlight how you used data insights to inform your strategies, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your understanding of digital marketing trends and tools. Being able to discuss how you would leverage digital channels for audience engagement will demonstrate your readiness for the role and its focus on digital strategy.
We think you need these skills to ace Brand and Campaigns Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and brand strategies. Focus on your achievements in delivering impactful campaigns and how you've used audience insights to inform your work.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the museum sector. Use specific examples from your past experiences that demonstrate your ability to create engaging marketing activities and manage campaigns effectively.
Showcase Your Copywriting Skills: As a skilled copywriter, include samples of your work or describe projects where you created compelling content. Highlight how your writing aligns with brand tone and engages diverse audiences.
Demonstrate Data-Driven Decision Making: Mention any experience you have with data analysis and optimisation in your application. Discuss how you've used data to assess campaign performance and improve marketing strategies in previous roles.
How to prepare for a job interview at Amgueddfa Cymru – Museum Wales
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Amgueddfa Cymru – Museum Wales. Understand their mission, values, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role, the strategies you implemented, and the results achieved. This will showcase your expertise and ability to deliver impactful marketing activities.
✨Emphasise Collaboration Skills
Given the collaborative nature of the role, be ready to discuss how you've worked with various teams in previous positions. Share examples of how you’ve built relationships and driven projects forward through teamwork.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you use data and audience insights to inform your marketing strategies. Discuss any tools or methods you've used to analyse campaign performance and how you've optimised campaigns based on that data.
