At a Glance
- Tasks: Lead UK marketing strategies for Wholesale and Institutional channels to drive growth and engagement.
- Company: Join Columbia Threadneedle Investments, a global leader in asset management with a collaborative culture.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional development.
- Other info: Work in a vibrant team, fostering collaboration and innovation in a client-centric business.
- Why this job: Make a real impact in a dynamic environment while shaping marketing strategies that resonate.
- Qualifications: Experience in UK marketing within financial services and strong stakeholder management skills.
The predicted salary is between 50000 - 65000 £ per year.
About Columbia Threadneedle Investments
Working at Columbia Threadneedle Investments you'll find growth and career opportunities across all of our businesses. We're intentionally built to help you succeed. Our reach is expansive with a global team of 2,300 people working together. Our capability is diverse with more than 550 investment professionals sharing global perspectives across all major asset classes and markets. Our clients have access to a broad array of investment strategies, and we have the capability to create bespoke solutions matched to clients' specific requirements. Our unwavering focus on our clients and strong financial foundation connects each of our enterprise businesses — Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities.
The Senior Marketing Manager (UK) is accountable for setting and delivering the UK marketing agenda for the Wholesale and Institutional channels, driving commercial growth, client engagement and brand impact. You will lead the development and execution of insight-led marketing strategies and integrated activity plans that support channel priorities, sales objectives and the broader marketing strategy. Working in close partnership with distribution, investment and marketing leaders, you will ensure UK activity is commercially focused, locally relevant and aligned to corporate messaging, brand positioning and wider EMEA marketing priorities.
How you'll spend your time...
- Set and deliver the UK Wholesale and Institutional channel marketing strategy and activity plan, ensuring clear alignment to business priorities, channel goals, sales objectives and the broader marketing strategy.
- Partner with the Marketing Campaign team to shape campaign and events plans and lead effective local execution across the UK market to support strategic priorities, deepen client engagement and contribute to commercial outcomes.
- Adapt and activate central content, messaging and marketing materials for UK channel needs, ensuring relevance, consistency and strong audience impact.
- Partner with Product Marketing and Presentations teams to deliver high-quality, market-relevant collateral, presentations and pitch materials that support distribution priorities.
- Oversee local digital marketing activity, including website content, email marketing and social media, to support engagement, campaign effectiveness and brand presence.
- Use marketing performance data, ROI analysis and audience insights to evaluate effectiveness, shape future activity and demonstrate marketing impact.
- Own the local marketing budget, prioritising investment to maximise effectiveness, support commercial priorities and deliver activity within agreed parameters.
- Build senior stakeholder relationships across distribution, investment and marketing to align priorities, influence decision-making and secure engagement in the UK marketing agenda.
- Lead the UK Marketing team, providing direction, coaching and prioritisation to deliver high-quality outcomes, strengthen capability and drive continuous improvement.
- Champion brand standards, corporate messaging and risk-aware marketing practice, ensuring activity is delivered in line with internal policies and regulatory requirements.
To be successful in this role you will have...
- Considerable experience in UK Wholesale and Institutional marketing within asset management or financial services, with deep knowledge of UK distribution channels, intermediary and institutional audiences, and routes to market.
- Proven ability to convert channel priorities, audience insight and sales objectives into commercially focused marketing strategies, plans and measurable activity.
- Strong commercial judgement, with the ability to prioritise investment, manage budgets effectively and focus marketing activity on business outcomes.
- Track record of leading integrated marketing activity across campaigns, events, content, collateral and digital channels to support growth, engagement and brand impact.
- Strong planning and execution capability, with the ability to manage complexity, maintain momentum and deliver high-quality activity at pace.
- Credible stakeholder management and influencing skills, with the confidence to partner with senior distribution, investment, product, campaign, events, digital and compliance stakeholders.
- Ability to use performance data, ROI analysis and insight to evaluate effectiveness, inform decisions and continuously improve marketing impact.
- Strong written, verbal and presentation skills, with the ability to communicate clearly and confidently with senior stakeholders.
- Strong understanding of digital marketing channels, including website content, email marketing, social media and marketing automation tools.
- Experience leading, motivating and developing marketing teams to deliver high-quality outcomes and continuous improvement.
It would be great if you also had...
- Graduate or relevant professional qualification.
- Investment Management Certificate or equivalent.
- Experience using marketing automation platforms, Salesforce, Marketing Cloud or equivalent tools.
Working Relationships:
- External: 3rd party agencies / suppliers, peers, clients
- Internal: Cross marketing, distribution, investments, compliance, legal, Corporate Communications.
In Office Collaboration:
We are a client-centric, relationship-based business. Working together, in person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders - client, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per week. Some roles may require additional in-office time or different in-office expectations, and specific requirements will be discussed during the hiring process.
Columbia Threadneedle is a people business, and we recognise that our success is due to our talented people, who bring diversity of thought, complementary skills and capabilities. We are committed to fostering an inclusive and performance-based culture where everyone can belong, grow, contribute and realise their potential.
We appreciate that work-life balance is an important factor for many when considering their next move so please discuss any flexible working requirements directly with your recruiter.
Columbia Threadneedle Investments is an equal opportunity employer. We consider all qualified applicants without regard to racial or ethnic background, religion or belief, sex or gender, nationality, genetic information, age, sexual orientation, gender identity, disability, marital status, pregnancy or maternity or any other basis prohibited by law.
We are committed to fostering an inclusive and accessible recruitment process for individuals with disabilities. If you require a reasonable accommodation to aid your participation in the application or interview process, speak to your recruiter to discuss how we can support you.
Senior Marketing Manager (UK) - 12 Month Fixed Term Contract in London employer: Ameriprise
Columbia Threadneedle Investments is an exceptional employer that prioritises employee growth and collaboration, offering a dynamic work culture where your contributions are valued. With a strong focus on client engagement and brand impact, you will have the opportunity to lead innovative marketing strategies while working alongside a diverse team of professionals in a supportive environment. Located in the UK, we promote a healthy work-life balance with flexible working arrangements, ensuring that you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (UK) - 12 Month Fixed Term Contract in London
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We think you need these skills to ace Senior Marketing Manager (UK) - 12 Month Fixed Term Contract in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Ameriprise from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Ameriprise specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Ameriprise
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Ameriprise, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Ameriprise you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Ameriprise that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Ameriprise, so think on your feet and don't hesitate to showcase your creativity!
