Marketing & Communications Manager

Marketing & Communications Manager

Full-Time 55000 - 65000 £ / year (est.) No home office possible
American International Group

At a Glance

  • Tasks: Lead marketing strategies and communications for a global insurance leader.
  • Company: Join AIG, a top player in the insurance industry with a focus on innovation.
  • Benefits: Comprehensive benefits package, including health, wellbeing, and professional development.
  • Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams.
  • Qualifications: Experience in marketing communications, especially in B2B or financial services.
  • Other info: Embrace a culture of inclusion and continuous learning at AIG.

The predicted salary is between 55000 - 65000 £ per year.

Join us as a Marketing & Communications Manager to support the delivery for Talbot and AIG Global Specialty priorities.

How you will make an impact

Reporting to the Director of Marketing AIG Global Specialty & Talbot, the role is marketing-led, with communications responsibilities delivered in close partnership with UK Marketing & Communications and global/regional teams to ensure aligned messaging, brand consistency, and governance.

Some of the key responsibilities include:

  • Support the building and delivery of marketing and communications plans aligned to underwriting and distribution priorities for Talbot and Global Specialty.
  • Translate business goals into campaign roadmaps and channel plans, and support the development of clear propositions and messaging for priority products/solutions and ensure consistent application across materials.
  • Partner with underwriting and distribution leaders to identify market moments and support the development and implementation of marketing activity, events and materials that supports pipeline and client/broker engagement.
  • Track performance and provide metric/insight-led recommendations.
  • Maintain an editorial/activity calendar aligned to business priorities and key events.
  • Support internal events, colleague engagement activities and internal and external communications activity as needed, coordinating with the UK and global/regional M&C teams.
  • Ensure all marketing communications meet organisational standards and brand guidelines, including working within AIG guidelines and protocols where relevant.
  • Partner with the AIG UK Franchise M&C team and global/regional marketing teams, as needed, to collaborate on key projects and to ensure alignment of campaigns, messaging, brand, and timing.
  • Manage external agencies and suppliers (creative, events, digital) including briefs, budgets, timelines, and quality control.
  • Ensure all marketing and communications outputs meet internal governance, brand standards, legal and regulatory requirements.
What you’ll need to succeed
  • Business, Marketing and Communications qualification.
  • Significant experience in marketing communications, preferably within financial services, insurance, or a B2B environment.
  • Proven track record in developing and executing successful marketing communications campaigns across multiple channels with specialist skills in digital marketing, including SEM, social media strategy, content creation, and analytics.
  • Outstanding verbal and written communication skills.
  • Strong experience managing agencies and external partners to deliver best-in-class marketing initiatives.
  • Track record of success in delivering high quality work in a fast-paced and dynamic environment with the ability to manage multiple campaigns simultaneously and adapt to changing priorities.
  • Effectively works within a matrix structure with multi-cultural and geographically dispersed teams.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

Enjoy benefits that take care of what matters

At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of inclusion

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.

Marketing & Communications Manager employer: American International Group

AIG is an exceptional employer that prioritises the well-being and professional growth of its employees, offering a comprehensive Total Rewards Program that supports health, financial security, and continuous learning. Located in London, our collaborative work culture fosters inclusion and celebrates diverse talents, ensuring that every team member feels valued and empowered to make a meaningful impact in the insurance industry. Join us to be part of a dynamic team that is committed to innovation and excellence in delivering solutions for our clients.
American International Group

Contact Detail:

American International Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing & Communications Manager

✨Tip Number 1

Network like a pro! Reach out to your connections in the marketing and communications field. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your skills! Create a portfolio that highlights your best marketing campaigns and communications projects. Use this as a conversation starter during interviews to demonstrate your expertise and creativity.

✨Tip Number 3

Prepare for interviews by researching the company’s recent marketing initiatives. Tailor your responses to show how your experience aligns with their goals. This will help you stand out as a candidate who truly understands their needs.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at AIG and contributing to our exciting projects.

We think you need these skills to ace Marketing & Communications Manager

Marketing Communications
Digital Marketing
Search Engine Marketing (SEM)
Social Media Strategy
Content Creation
Analytics
Campaign Management
Stakeholder Engagement
Project Management
Agency Management
Verbal Communication Skills
Written Communication Skills
Brand Management
Adaptability
Collaboration

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Marketing & Communications Manager role. Highlight your relevant experience in marketing communications, especially in financial services or B2B environments. We want to see how your skills align with our needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of successful campaigns you've led and how they relate to what we do at AIG.

Showcase Your Digital Skills: Since digital marketing is key for us, make sure to highlight your expertise in areas like SEM, social media strategy, and content creation. We love seeing metrics that demonstrate your success in these areas!

Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!

How to prepare for a job interview at American International Group

✨Know Your Marketing Fundamentals

Brush up on your marketing and communications principles, especially those relevant to the financial services sector. Be ready to discuss how you can translate business goals into effective campaign strategies, as this is crucial for the role.

✨Showcase Your Digital Savvy

Prepare examples of successful digital marketing campaigns you've executed. Highlight your skills in SEM, social media strategy, and content creation, as these will be key in demonstrating your fit for the position.

✨Understand AIG's Brand and Culture

Familiarise yourself with AIG’s brand values and recent initiatives. This will help you align your answers with their culture of inclusion and innovation, showing that you’re not just a good candidate but a great cultural fit too.

✨Prepare for Scenario-Based Questions

Think about past experiences where you managed multiple campaigns or worked with external agencies. Be ready to discuss how you handled challenges and delivered results, as this will showcase your ability to thrive in a fast-paced environment.

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