Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Design and improve email marketing campaigns using Salesforce Marketing Cloud tools.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Enjoy flexible work options, healthcare, pension plans, and a focus on your wellbeing.
- Why this job: Be part of a diverse team that values inclusion and fosters continuous learning.
- Qualifications: Requires Salesforce Marketing Cloud certifications and 2+ years in email marketing operations.
- Other info: Hybrid work schedule with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About the Role: You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, using features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations. This role is expected to start mid-August, to participate in an upcoming Salesforce training class.
You Will:
- Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
- Manage full QA to ensure all links work, campaign landing pages are correct, and correct rendering on main browsers and mobile devices.
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
- Use a hybrid work schedule.
You Have:
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
How We Support You: We provide flexibility to help you achieve a good work-life balance. You will be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family, and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us: At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Lead Specialist - Email Marketing employer: American Institute of CPAs
Contact Detail:
American Institute of CPAs Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Specialist - Email Marketing
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud, especially features like Journey Builder and audience segmentation. Having hands-on experience or even completing relevant online courses can give you a significant edge during discussions.
✨Tip Number 2
Stay updated on the latest trends in email marketing and best practices for A/B testing. Being able to discuss recent case studies or successful campaigns can demonstrate your knowledge and passion for the field.
✨Tip Number 3
Network with professionals in the email marketing space, particularly those who have experience with Salesforce. Engaging in conversations on platforms like LinkedIn can help you gain insights and potentially get referrals.
✨Tip Number 4
Prepare to discuss how you’ve used data to drive email marketing strategies in your previous roles. Be ready to share specific examples of how you’ve segmented audiences and tailored content for better engagement.
We think you need these skills to ace Lead Specialist - Email Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with email marketing, particularly within Salesforce Marketing Cloud. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with the role. Mention your familiarity with Journey Builder and audience segmentation, and provide examples of how you've used these tools effectively.
Showcase Relevant Certifications: Clearly list your Salesforce Marketing Cloud certifications in your application. This will demonstrate your qualifications and commitment to the field, making you a more attractive candidate.
Highlight Analytical Skills: Emphasise your ability to analyse campaign performance metrics. Provide examples of how you've used data to inform your strategies and improve email marketing outcomes in previous roles.
How to prepare for a job interview at American Institute of CPAs
✨Showcase Your Salesforce Expertise
Make sure to highlight your experience with Salesforce Marketing Cloud, especially features like Journey Builder and audience segmentation. Be prepared to discuss specific campaigns you've worked on and how you utilised these tools to achieve results.
✨Demonstrate Your Analytical Skills
Since the role involves monitoring email marketing metrics, be ready to talk about how you've used data to inform your strategies. Share examples of A/B testing you've conducted and the insights gained from those tests.
✨Emphasise Personalisation Techniques
Discuss how you tailor email content for different audience segments. Provide examples of how personalisation has improved engagement in your previous campaigns, as this is crucial for the role.
✨Prepare for Compliance Questions
Given the importance of compliance with regulations like CAN-SPAM and GDPR, be prepared to discuss how you've ensured data accuracy and compliance in your past roles. This will show your understanding of the legal aspects of email marketing.
