At a Glance
- Tasks: Lead market intelligence strategies to drive business growth and enhance marketing performance.
- Company: Join a Great Place to Work-Certified company transforming the accounting and finance profession.
- Benefits: Flexible work-life balance, healthcare, pension plan, and tailored benefits for your lifestyle.
- Other info: Opportunity for continuous learning and career development in a dynamic team.
- Why this job: Make a real impact with data insights while working in a diverse and inclusive environment.
- Qualifications: Bachelor's degree and 7+ years of analytics experience required.
The predicted salary is between 60000 - 80000 £ per year.
About the Role
You will lead the strategy and delivery of Market Intelligence (MI) within the Experience function, with a focus on driving business growth through applicable insights. You will identify opportunities and threats, developing intelligence-led strategies in consideration of propositions and programmes, and maximising internal data to enhance marketing, web, and sales performance. We ask that you understand business operations, analytics, and data visualisation to produce insights that influence important strategies, improve outcomes, and ensure collaboration. You will report to the Vice President - Marketing Operations and use a hybrid work schedule. You will work with us for 16-18 months, depending on date of start.
You Will
- Lead a team in a manner consistent with our Association Behaviours and Management Charter.
- Develop market (including competitive) intelligence solutions to help a diverse set of team members to explore data, uncover and apply new insights.
- Partner with our teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programmes and provide insight into how to improve personalisation use cases.
- Manage multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau.
- Summarise data and provide analysis.
- Stay up to date with the latest BI and data analytics tools, and industry trends.
Qualifications
- Bachelor's degree in computer science, data science, statistics, or a related field.
- 7+ years of experience in analytics.
How We Support You
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Senior Marketing Analytics Manager (Maternity Cover) employer: American Institute of Certified Public Accountants
At The Association, we pride ourselves on being a Great Place to Work-Certified company that champions a culture of inclusion and belonging. As a Senior Marketing Analytics Manager, you will enjoy a flexible hybrid work schedule, comprehensive benefits tailored to your wellbeing, and abundant opportunities for professional growth within a global, diverse team dedicated to transforming the accounting and finance profession.
Contact Details:
American Institute of Certified Public Accountants Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analytics Manager (Maternity Cover)
✨Dive into Local Events
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Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
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We think you need these skills to ace Senior Marketing Analytics Manager (Maternity Cover)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at American Institute of Certified Public Accountants from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at American Institute of Certified Public Accountants specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at American Institute of Certified Public Accountants
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at American Institute of Certified Public Accountants, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show American Institute of Certified Public Accountants you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure American Institute of Certified Public Accountants that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for American Institute of Certified Public Accountants, so think on your feet and don't hesitate to showcase your creativity!
