Senior Marketing Analytics Manager (Maternity Cover) (26000038)
About the Role
You will lead the strategy and delivery of Market Intelligence (MI) within the Experience function, with a focus on driving business growth through applicable insights. You will identify opportunities and threats, developing intelligence-led strategies in consideration of propositions and programmes, and maximising internal data to enhance marketing, web, and sales performance. We ask that you understand business operations, analytics, and data visualisation to produce insights that influence important strategies, improve outcomes, and ensure collaboration. You will report to the Vice President - Marketing Operations and use a hybrid work schedule. You will work with us for 16-18 months, depending on date of start.
You Will
Lead a team in a manner consistent with our Association Behaviours and Management Charter
Develop market (including competitive) intelligence solutions to help a diverse set of team members to explore data, uncover and apply new insights.
Partner with our teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programmes and provide insight into how to improve personalization use cases.
Manage multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau. Summarise data and provide analysis.
Stay up to date with the latest BI and data analytics tools, and industry trends.
Qualifications
Bachelor's degree in computer science, data science, statistics, or a related field.
7+ years of experience in analytics
How We Support You
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued developlement
About Us
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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Contact Details:
American Institute of Certified Public Accountants Recruitment Team
