At a Glance
- Tasks: Design and enhance email marketing campaigns using Salesforce Marketing Cloud.
- Company: Join a Great Place to Work-Certified company transforming the finance profession.
- Benefits: Flexible work-life balance, healthcare, pension plan, and tailored benefits.
- Other info: Be part of a diverse team that values inclusion and continuous learning.
- Why this job: Make an impact with personalised email strategies and innovative marketing techniques.
- Qualifications: 2+ years in email marketing and Salesforce Marketing Cloud certifications required.
The predicted salary is between 40000 - 50000 £ per year.
About the Role:
You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform. You will use features like Journey Builder, audience segmentation, and automation to deliver personalised customer experiences, analyse campaign performance, and achieve our goals through targeted email communications. You will report to the Senior Manager- Marketing Operations and use a hybrid work pattern.
You Will:
- Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
- Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
- Monitor important email marketing metrics to create insights and inform future campaign strategies.
- Work with Experience Delivery, sales, and other partners to align email marketing campaigns with our goals.
- Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
- Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
You Have:
- Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
- 2+ years experience in email marketing operations.
How We Support You:
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, and an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle. We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.
About Us:
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Lead Specialist - Email Marketing in London employer: American Institute of Certified Public Accountants
As a Lead Specialist in Email Marketing at The Association, you will thrive in a supportive and inclusive environment that values your contributions and prioritises your wellbeing. With flexible work arrangements, comprehensive benefits, and a strong commitment to professional development, you'll have the opportunity to grow your skills while being part of a diverse global team dedicated to transforming the accounting and finance profession.
Contact Details:
American Institute of Certified Public Accountants Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Lead Specialist - Email Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the email marketing field, especially those who work with Salesforce Marketing Cloud. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and A/B testing results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics and strategies in email marketing. Be ready to discuss how you've used audience segmentation and Journey Builder to drive engagement in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Lead Specialist - Email Marketing in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with email marketing, especially using Salesforce Marketing Cloud. We want to see how your skills align with the role, so don’t hold back on showcasing your journey-building expertise!
Showcase Your Metrics:When discussing your past roles, focus on the metrics that matter! Share specific examples of how you’ve improved campaign performance through A/B testing or audience segmentation. We love numbers that tell a story about your impact.
Be Authentic:Let your personality shine through in your application. We value diversity and want to know who you are beyond your qualifications. Share your passion for email marketing and how you approach creating personalised customer experiences.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at American Institute of Certified Public Accountants
✨Know Your Tools
Familiarise yourself with Salesforce Marketing Cloud, especially Journey Builder and audience segmentation features. Be ready to discuss how you've used these tools in past campaigns and how they can enhance customer experiences.
✨Showcase Your Data Skills
Prepare examples of how you've used customer data to tailor email content and improve engagement. Highlight any metrics you've monitored and how your insights have shaped future strategies.
✨A/B Testing Insights
Be prepared to talk about your experience with A/B testing. Share specific examples of what you tested, the results, and how those findings influenced your email marketing approach.
✨Compliance Knowledge is Key
Brush up on email marketing regulations like CAN-SPAM and GDPR. Be ready to discuss how you ensure compliance in your campaigns and why it’s crucial for maintaining subscriber trust.
