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- Tasks: Enhance the digital shopping experience and improve product discoverability.
- Company: Join American Golf, the UK's leading golf retailer and a passionate community.
- Benefits: Supportive environment, career growth, and a chance to shape online experiences.
- Why this job: Make a real impact on customer journeys and elevate our digital presence.
- Qualifications: Experience in digital merchandising and strong analytical skills.
- Other info: Collaborative team culture focused on passion for golf and exceptional service.
The predicted salary is between 25000 - 35000 £ per year.
At American Golf, we're more than a retailer. We're a community united by a passion for the game. As the UK's leading golf retailer, our mission is to equip every golfer with the products they need while creating an environment where our people feel supported, valued, and empowered to thrive.
We are now looking for a highly organised and detail-driven Digital Merchandiser to join our eCommerce team. In this role, you will help elevate our onsite product experience, improve product discoverability, and support the commercial performance of our websites. You will play a key part in enhancing the digital customer journey — ensuring customers can easily find, understand, and purchase the products they love.
Working closely with Digital Trading, Marketing, Category Management, SEO, and Customer Services, you will drive onsite merchandising excellence and manage the full process of product creation, attribution, and presentation. You will also lead and support the Digital Product Content Executive, ensuring accuracy, brand consistency, and best-in-class execution across all product content.
- Passion – Trailblazing our love of golf, retail, and exceptional customer experience.
- Collaborate with Category Managers and Marketing on launches, pre-orders, embargo dates, and onsite content requirements.
- Lead and support the Digital Product Content Executive in delivering optimised product copy, H1 titles, and SEO-friendly product information.
- Manage product attribution data to enhance filtering, navigation, discoverability, and overall customer journey performance.
- Ensure accurate product publishing across all relevant websites with consistent brand and category visibility.
- Optimise onsite search through improved redirects, synonyms, rules, and general search hygiene.
- Work closely with SEO to enhance category titles, metadata, landing pages, and keyword-rich content.
Reporting, Housekeeping & Site Accuracy
- Maintain the daily Product Create Sheet and ensure accurate product data and clear handovers.
- Monitor site and product performance, reviewing product surfacing, user behaviour, and merchandising effectiveness.
- Support trading reviews with insights on onsite performance, upcoming opportunities, and merchandising activity.
Experience working in a digital trading or digital merchandising environment. Ability to analyse performance data and convert insight into tangible improvements. Customer-first thinking with the ability to balance commercial and UX priorities.
At American Golf, you'll be part of a business that values people as much as performance. This role gives you the opportunity to shape our onsite experience, strengthen our merchandising standards, and contribute to building a best-in-class digital shopping journey. If you are passionate about digital merchandising, customer experience, and delivering high-quality online product content, we'd love to hear from you.
In-store merchandisers in Chester employer: American Golf
Contact Detail:
American Golf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land In-store merchandisers in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at American Golf. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your passion for golf! Whether it's through social media or during interviews, let your enthusiasm shine. It’s all about connecting with the community and showing you’re a perfect fit for their culture.
✨Tip Number 3
Prepare for the interview by knowing the ins and outs of digital merchandising. Brush up on SEO, product attribution, and customer experience strategies. We want to see you bring your A-game!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the American Golf family.
We think you need these skills to ace In-store merchandisers in Chester
Some tips for your application 🫡
Show Your Passion for Golf: When you're writing your application, let your love for golf shine through! We want to see how your passion aligns with our mission at American Golf. Share any personal experiences or insights that connect you to the game and our community.
Tailor Your Application: Make sure to customise your application to highlight your skills in digital merchandising and customer experience. Use specific examples from your past roles that demonstrate your ability to enhance product discoverability and improve the customer journey.
Be Detail-Driven: Since we're looking for someone highly organised, pay attention to the details in your application. Ensure your CV and cover letter are free from typos and clearly outline your relevant experience. This shows us you care about accuracy and quality!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at American Golf
✨Know Your Golf Stuff
Since American Golf is all about the passion for golf, make sure you brush up on your golf knowledge. Familiarise yourself with their products and understand what makes a great customer experience in the golfing world. This will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Digital Skills
As a Digital Merchandiser, you'll need to demonstrate your expertise in digital trading and merchandising. Prepare examples of how you've improved product discoverability or enhanced customer journeys in previous roles. Be ready to discuss specific tools or strategies you've used to analyse performance data.
✨Collaboration is Key
This role involves working closely with various teams like Marketing and SEO. Highlight your teamwork skills by sharing experiences where you successfully collaborated with others to achieve a common goal. Emphasise your ability to communicate effectively and support your colleagues.
✨Be Data-Driven
American Golf values insights that lead to tangible improvements. Prepare to discuss how you've used data to inform your decisions in past roles. Bring examples of how you've monitored site performance and made adjustments based on user behaviour to enhance the overall customer experience.