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- Tasks: Enhance the digital shopping experience and improve product discoverability.
- Company: Join American Golf, the UK's leading golf retailer and a passionate community.
- Benefits: Supportive environment, career growth, and a chance to shape online experiences.
- Why this job: Make a real impact on customer journeys and elevate our digital presence.
- Qualifications: Experience in digital merchandising and strong analytical skills.
- Other info: Collaborative team culture focused on passion for golf and exceptional service.
The predicted salary is between 30000 - 40000 £ per year.
At American Golf, we're more than a retailer. We're a community united by a passion for the game. As the UK's leading golf retailer, our mission is to equip every golfer with the products they need while creating an environment where our people feel supported, valued, and empowered to thrive.
We are now looking for a highly organised and detail-driven Digital Merchandiser to join our eCommerce team. In this role, you will help elevate our onsite product experience, improve product discoverability, and support the commercial performance of our websites. You will play a key part in enhancing the digital customer journey — ensuring customers can easily find, understand, and purchase the products they love.
Working closely with Digital Trading, Marketing, Category Management, SEO, and Customer Services, you will drive onsite merchandising excellence and manage the full process of product creation, attribution, and presentation. You will also lead and support the Digital Product Content Executive, ensuring accuracy, brand consistency, and best-in-class execution across all product content.
- Passion – Trailblazing our love of golf, retail, and exceptional customer experience.
- Collaborate with Category Managers and Marketing on launches, pre-orders, embargo dates, and onsite content requirements.
- Lead and support the Digital Product Content Executive in delivering optimised product copy, H1 titles, and SEO-friendly product information.
- Manage product attribution data to enhance filtering, navigation, discoverability, and overall customer journey performance.
- Ensure accurate product publishing across all relevant websites with consistent brand and category visibility.
- Optimise onsite search through improved redirects, synonyms, rules, and general search hygiene.
- Work closely with SEO to enhance category titles, metadata, landing pages, and keyword-rich content.
Reporting, Housekeeping & Site Accuracy
- Maintain the daily Product Create Sheet and ensure accurate product data and clear handovers.
- Monitor site and product performance, reviewing product surfacing, user behaviour, and merchandising effectiveness.
- Support trading reviews with insights on onsite performance, upcoming opportunities, and merchandising activity.
Experience working in a digital trading or digital merchandising environment. Ability to analyse performance data and convert insight into tangible improvements. Customer-first thinking with the ability to balance commercial and UX priorities.
At American Golf, you'll be part of a business that values people as much as performance. This role gives you the opportunity to shape our onsite experience, strengthen our merchandising standards, and contribute to building a best-in-class digital shopping journey. If you are passionate about digital merchandising, customer experience, and delivering high-quality online product content, we'd love to hear from you.
Digital Sales Merchandiser in Chester employer: American Golf
Contact Detail:
American Golf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Sales Merchandiser in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the golf retail industry, especially those at American Golf. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for golf! When you get the chance to speak with someone from the team, share your love for the game and how it drives your interest in digital merchandising. It’s all about connecting on that shared passion.
✨Tip Number 3
Prepare for interviews by diving deep into American Golf’s online presence. Familiarise yourself with their product offerings and think about how you could enhance the customer journey. Bring those ideas to the table!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our community.
We think you need these skills to ace Digital Sales Merchandiser in Chester
Some tips for your application 🫡
Show Your Passion for Golf: When you're writing your application, let your love for golf shine through! We want to see how your passion aligns with our mission at American Golf. Share any personal experiences or insights that connect you to the game and our community.
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Sales Merchandiser role. Highlight your experience in digital merchandising and how it relates to improving customer journeys. We love seeing candidates who take the time to match their skills with what we’re looking for!
Be Detail-Driven: Since this role is all about organisation and attention to detail, make sure your application reflects that. Double-check for any typos or formatting issues. A clean, well-organised application shows us you’re ready to manage product data and enhance our onsite experience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at American Golf
✨Know Your Golf Stuff
Since American Golf is all about the passion for golf, make sure you brush up on your golf knowledge. Familiarise yourself with the latest trends in golf equipment and how they impact customer choices. This will show your genuine interest in the brand and help you connect with the interviewers.
✨Showcase Your Digital Skills
Be ready to discuss your experience in digital merchandising and eCommerce. Prepare examples of how you've improved product discoverability or enhanced customer journeys in previous roles. Highlight any tools or platforms you've used that are relevant to the role.
✨Collaboration is Key
This role involves working closely with various teams like Marketing and SEO. Think of examples where you've successfully collaborated with others to achieve a common goal. Emphasising your teamwork skills will demonstrate that you're a good fit for their community-focused culture.
✨Data-Driven Mindset
American Golf values insights from performance data. Be prepared to discuss how you've used data analysis to drive decisions in your past roles. Bring specific examples of how your insights led to tangible improvements in product performance or customer experience.