SEO Analyst

SEO Analyst

Full-Time 40000 - 50000 £ / year (est.) Home office (partial)
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American Express

At a Glance

  • Tasks: Support the execution of American Express's next-gen Search strategy and enhance customer engagement.
  • Company: Join a leading financial services company with a rich history of innovation.
  • Benefits: Enjoy competitive salary, flexible working options, and comprehensive health benefits.
  • Other info: Collaborate with cross-functional teams and grow your career in a supportive culture.
  • Why this job: Make an impact in AI-driven search while developing your skills in a dynamic environment.
  • Qualifications: 1-3 years in SEO or digital marketing, strong analytical skills, and a passion for AI.

The predicted salary is between 40000 - 50000 £ per year.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

As a part of the Enterprise Digital Center of Excellence (CoE), you will support the development of world-class digital products, capabilities, and marketing programs that serve our global markets and help drive business growth.

How will you make an impact in this role? The Analyst, Enterprise Agentic Search, plays an important role in enabling the execution of American Express’s next-generation Search strategy. By supporting program delivery, generating insights, and helping scale best practices, this role helps ensure that teams across the organization are equipped to succeed in an AI-first discovery landscape.

As the Analyst of Enterprise Agentic Search, you will play a key role in supporting the operationalization and advancement of American Express’s enterprise-wide strategy for the next generation of Search. Reporting to the Manager of Enterprise Agentic Search, you will help execute and scale initiatives that enhance discoverability, performance, and customer engagement across AI-driven, agentic, and traditional search ecosystems.

This role is ideal for someone who is highly analytical, execution-focused, and eager to work at the intersection of AI, search, and digital experience.

Key Responsibilities
  • Support the Manager in executing the enterprise Search strategy across marketing and servicing ecosystems.
  • Assist in translating enterprise-level priorities into actionable tasks, deliverables, and supporting materials for global teams.
  • Coordinate and track progress across multiple workstreams, ensuring timelines and deliverables are met.
  • Contribute to day-to-day execution of initiatives, maintaining alignment with enterprise Search goals.
  • Support program governance through documentation, tracking tools, and status reporting.
  • Help maintain timelines, workflows, and communication across cross-functional teams.
  • Assist in managing dependencies, risks, and stakeholder updates to support successful delivery.
  • Collaborate with partners across Marketing, Product, Technology, Data Science, and Servicing to support execution of Search initiatives.
  • Monitor developments in AI-driven discovery, conversational agents, multimodal search, and emerging answer engines, and synthesize key takeaways.
  • Help drive adoption of best practices through documentation, training materials, and knowledge-sharing efforts.
  • Assist in evaluating and supporting the use of search enablement platforms, insights tools, and experimentation frameworks.
Preferred Qualifications
  • 1–3+ years of experience in SEO, analytics, digital marketing, product support, or related domains.
  • Strong analytical and problem-solving skills.
  • Familiarity with digital marketing and search ecosystems (SEO/SEM/AEO/GEO).
  • Exposure to modern search transformation—including AI-driven search, conversational agents, or generative AI.
  • Experience working in cross-functional environments with marketing, product, analytics, or technology teams.
  • Strong organizational and coordination skills with attention to detail.
  • Effective communication and presentation skills.
  • Comfort working in fast-paced, evolving environments.
  • Curiosity and interest in the intersection of AI, search, and customer experience.

Non-considerations for sponsorship: Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

Compliance Language: We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries.
  • Bonus incentives.
  • Support for financial well-being and retirement.
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
  • Generous paid parental leave policies (depending on your location).
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
  • Free and confidential counseling support through our Healthy Minds program.
  • Career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

SEO Analyst employer: American Express

American Express is an exceptional employer that prioritises the well-being and growth of its employees, offering a comprehensive benefits package that includes competitive salaries, flexible working arrangements, and extensive career development opportunities. With a culture rooted in innovation and collaboration, you will have the chance to make a meaningful impact while working alongside talented professionals in a dynamic environment that embraces the latest advancements in AI and digital marketing.
American Express

Contact Detail:

American Express Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land SEO Analyst

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those at American Express. A friendly chat can open doors and give you insights that a job description just can't.

✨Tip Number 2

Prepare for interviews by diving deep into AI and search trends. Show us you’re not just familiar with SEO but also excited about how it’s evolving. Bring your ideas to the table!

✨Tip Number 3

Practice your communication skills. Whether it's presenting your thoughts or discussing your past experiences, being clear and confident will make a great impression on the hiring team.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest roles and updates there.

We think you need these skills to ace SEO Analyst

Analytical Skills
Problem-Solving Skills
SEO
Digital Marketing
AI-driven Search
Cross-Functional Collaboration
Organisational Skills
Attention to Detail
Communication Skills
Presentation Skills
Project Coordination
Familiarity with Search Ecosystems (SEO/SEM/AEO/GEO)
Curiosity in AI and Customer Experience

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the SEO Analyst role. Highlight your relevant experience in SEO, analytics, and digital marketing, and show us how your skills align with our needs at American Express.

Showcase Your Analytical Skills: Since this role is all about being analytical, don’t shy away from sharing specific examples of how you've used data to drive decisions or improve performance in past roles. We love numbers and insights!

Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and avoid jargon. We want to understand your experience and ideas without having to decode them.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining Team Amex!

How to prepare for a job interview at American Express

✨Know Your SEO Basics

Before the interview, brush up on your SEO knowledge. Understand key concepts like keyword research, on-page optimisation, and link building. Be ready to discuss how these elements contribute to a successful search strategy, especially in the context of AI-driven search.

✨Showcase Analytical Skills

Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to drive decisions in previous roles. Discuss specific tools or methodologies you’ve employed to analyse search performance and how those insights led to actionable improvements.

✨Familiarise with American Express

Research American Express’s digital products and their approach to search. Understanding their brand values and recent initiatives will help you align your answers with their goals. This shows genuine interest and that you’re ready to contribute to their mission.

✨Prepare for Scenario Questions

Expect scenario-based questions that assess your problem-solving skills. Think about past experiences where you faced challenges in SEO or digital marketing. Prepare to explain your thought process and how you collaborated with cross-functional teams to achieve results.

SEO Analyst
American Express
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