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- Tasks: Lead global brand management and ensure consistent brand representation across all markets.
- Company: Join American Express, a global leader in marketing with a diverse community of over 4000 experts.
- Benefits: Enjoy competitive salaries, flexible work options, wellness support, and generous parental leave.
- Why this job: Be part of a team that values integrity, creativity, and exceptional customer experiences.
- Qualifications: Significant marketing experience and strong project management skills are essential.
- Other info: This role includes coaching a direct report and innovating marketing processes.
The predicted salary is between 43200 - 72000 £ per year.
You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact - every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let’s lead the way together.
American Express is a global marketing community with over 4000 talented strategists, storytellers and digital experts who are working together to deliver the powerful backing of Amex every day. The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.
As a Senior Global Brand Manager on the Global Brand Management (GBM) team, you will play a key role in helping to drive marketing excellence by ensuring that the American Express brand is showing up consistently and correctly across all touchpoints and markets around the world. You will work closely with marketing creators and cross-functional partners (i.e. Marketing Compliance, Legal) to ensure that our partners are equipped with the knowledge and resources to deliver best-in-class creative that meets our global brand standards. This position has one direct report.
How will you make an impact in this role?
- Serve as a brand consultant, expert, and steward of the American Express brand.
- Manage the global brand guidelines, providing guidance and support to global marketing teams and agencies on how to integrate the Amex brand into marketing correctly and consistently, across different channels and formats.
- Partner with marketers, agencies, and other creators on ways to bring the Amex brand to life across brand campaigns, experiences, and special initiatives.
- Deliver presentations and workshops to train marketers and agencies on the Amex brand and the Global Brand Guidelines.
- Review high-risk, high-visibility marketing assets to ensure compliance with the global brand standards.
- Lead 1 direct report and provide coaching and support to resolve escalated issues.
- Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.
Minimum Qualifications:
- Significant marketing experience
- Passion for the Amex brand, marketing, and our customers
- Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.
- A customer-first mindset, with a commitment to delivering solutions and exceptional service to our many partners across the enterprise.
- Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise
- Positive attitude, flexibility, and ability to deal with ambiguity and rapid change
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Senior Global Brand Manager employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Global Brand Manager
✨Tip Number 1
Familiarise yourself with the American Express brand values and mission. Understanding their commitment to customer experience and community will help you align your discussions and demonstrate your passion for the brand during interviews.
✨Tip Number 2
Network with current or former employees of American Express, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach when applying.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed brand guidelines or marketing campaigns in the past. Highlighting your project management skills and ability to work with cross-functional teams will be crucial.
✨Tip Number 4
Stay updated on the latest trends in global marketing and brand management. Being able to speak knowledgeably about current industry practices and innovations will set you apart as a candidate who is ready to contribute from day one.
We think you need these skills to ace Senior Global Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications of the Senior Global Brand Manager position. Tailor your application to highlight how your experience aligns with the specific requirements mentioned in the job description.
Craft a Compelling CV: Your CV should not only list your previous roles but also showcase your achievements in marketing, particularly those that demonstrate your ability to manage brand guidelines and work with cross-functional teams. Use metrics to quantify your impact where possible.
Write a Strong Cover Letter: In your cover letter, express your passion for the American Express brand and your commitment to delivering exceptional customer experiences. Highlight specific examples from your past that demonstrate your project management skills and ability to navigate multiple priorities.
Showcase Your Leadership Skills: Since this role involves managing a direct report, be sure to include examples of your leadership experience. Discuss how you have coached or supported team members in the past, and how you plan to foster a collaborative environment at American Express.
How to prepare for a job interview at American Express
✨Know the Brand Inside Out
Before your interview, make sure you have a deep understanding of the American Express brand. Familiarise yourself with their values, recent campaigns, and how they position themselves in the market. This will help you demonstrate your passion for the brand and show that you're aligned with their mission.
✨Showcase Your Project Management Skills
As a Senior Global Brand Manager, you'll need strong project management abilities. Be prepared to discuss specific examples from your past experiences where you've successfully managed multiple priorities and led projects to completion. Highlight your organisational skills and how you navigate challenges.
✨Emphasise Collaboration and Partnership
American Express values teamwork and collaboration. During the interview, share examples of how you've built strong relationships with cross-functional teams or external partners. Discuss how you’ve worked together to achieve common goals and how you can bring that collaborative spirit to their team.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle ambiguity. Think about situations where you've had to innovate or adapt quickly. Prepare to explain your thought process and the outcomes of your decisions, showcasing your customer-first mindset.
