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- Tasks: Lead premium product marketing strategies and manage experiential programmes across 18+ international markets.
- Company: Join American Express, a 175-year-old innovator committed to customers and communities.
- Benefits: Enjoy competitive salaries, flexible working options, wellness support, and career development opportunities.
- Why this job: Be part of a high-performing team shaping the future of luxury marketing with impactful projects.
- Qualifications: Experience in luxury marketing, project management, and strong communication skills are essential.
- Other info: This is an entry-level full-time role with opportunities for growth and global exposure.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Premium Product Marketing Manager role at American Express
Join to apply for the Premium Product Marketing Manager role at American Express
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At American Express,ourcultureisbuilton a 175-yearhistoryofinnovation,shared values and LeadershipBehaviors, and anunwaveringcommitmenttobackourcustomers,communities, andcolleagues. AspartofTeam Amex,you’llexperiencethispowerfulbackingwithcomprehensivesupportforyourholisticwell-beingandmanyopportunitiestolearnnewskills,developasaleader, andgrowyourcareer.
Here,yourvoiceandideasmatter,yourworkmakesanimpact, andtogether,youwillhelpusdefinethefutureofAmerican Express
Expanding leadership in the premium space is one of American Express’s strategic imperatives and a key part of the Company’s Framework for Winning. The International Premium Products team will help deliver against this salient strategy by supporting American Express’s consumer business across 23 International markets.
The International Premium Products team in London will lead the development of next generation premium value propositions by setting a holistic premium product vision and strategy – and partnering with markets across International to implement and deliver. The group is responsible for the International Premium Products long-range plan and will work closely with local markets to understand and influence roadmaps, deliver on deployment plans as well as E2E manage and execute Centurion Experiential Strategy.
How will you make an impact in this role?
The Manager will form a part of a high performing team responsible for Centurion product strategy development, Product marketing assets deployment and execution. The strategy comprises of Centurion Living experiential program (18+ International markets), Centurion Wine club and Event exchange as well as other strategic initiatives. The successful candidate will possess outstanding project management, relationship management, strategic thinking, excellent communication, influencing and organizational skills.
Responsibilities:
- International Centurion Experiential program communications strategy design, execution and deployment
- Design and develop a strategic high performing marketing and communications plans that drive customer engagement and brand loyalty
- Effectively manage multiple communication channels and develop ultra premium assets that fit the program objectives and KPIs
- Build new centrally developed assets and deploy across 18+ international markets, efficiently managing market engagement, partners and key stakeholders
- Effective external agency and freelancers management
- Contract signing and execution for external vendors, suppliers will be required including Third Party Lifecycle Management
- Program performance tracking, developing insights and reporting
- Market engagement and alignment
Minimum Qualifications:
- Demonstrated Experiential or premium luxury marketing experience, creative thinking and ability to use multiple communication channels to drive engagement is a must
- Demonstrated ability to manage cross-functional initiatives at American Express incl. end-to-end execution across operationally complex projects
- Marketing experience with deep understanding of local market deployment processes (campaign deployment, iMH, AEMP54) is required
- Demonstrated experience and passion for luxury product and experiential marketing
- Experience is contract negotiation and execution is preferred
- Excellent communication, influencing and presentation skills with a strong sense of personal excellence and accountability
- Prior experience in effectively managing external agencies and freelancers
- High attention to detail and ability to develop impactful presentations utilising data is required
- International experience and knowledge; cultural sensitivity and ability to work across multiple markets / cultures
- Ability to build strong relationships at all levels and work effectively in a collaborative, multi-cultural team environment
- Positive, mature approach to problem solving.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones’ physical, financial and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counselling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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Premium Product Marketing Manager employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Premium Product Marketing Manager
✨Tip Number 1
Familiarise yourself with American Express's premium products and their unique value propositions. Understanding what sets them apart in the market will help you articulate your ideas and strategies during interviews.
✨Tip Number 2
Network with current or former employees of American Express, especially those in marketing roles. They can provide valuable insights into the company culture and expectations for the Premium Product Marketing Manager position.
✨Tip Number 3
Showcase your experience in managing cross-functional teams and projects. Be prepared to discuss specific examples where you've successfully led initiatives that required collaboration across different departments.
✨Tip Number 4
Stay updated on trends in luxury marketing and experiential programmes. Being knowledgeable about current industry practices will demonstrate your passion and commitment to the role during discussions with the hiring team.
We think you need these skills to ace Premium Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in premium product marketing and project management. Use specific examples that demonstrate your ability to manage cross-functional initiatives and drive customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury marketing and your understanding of the international market. Mention how your skills align with the responsibilities outlined in the job description, particularly in developing strategic marketing plans.
Showcase Communication Skills: Since excellent communication is key for this role, ensure your application reflects your ability to influence and present ideas clearly. Use concise language and structure your thoughts logically to demonstrate your communication prowess.
Highlight Cultural Sensitivity: Given the international aspect of the role, emphasise any experience you have working across different cultures or markets. This will show your ability to adapt and build relationships in a diverse environment, which is crucial for the position.
How to prepare for a job interview at American Express
✨Showcase Your Luxury Marketing Experience
Make sure to highlight your previous experience in luxury or premium marketing. Discuss specific campaigns you've worked on and how they drove customer engagement and brand loyalty.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing strategic marketing plans. Be ready to share examples of how you've successfully managed cross-functional initiatives and executed complex projects.
✨Emphasise Communication Skills
Since the role requires excellent communication and influencing skills, practice articulating your thoughts clearly. Use examples from your past experiences where effective communication led to successful outcomes.
✨Cultural Sensitivity and International Experience
Given the international aspect of the role, be prepared to discuss your experience working across different cultures. Share insights on how you adapted marketing strategies for various markets.
