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- Tasks: Lead digital performance marketing solutions and drive business growth through audience strategies.
- Company: Join American Express, a global community committed to supporting customers and colleagues alike.
- Benefits: Enjoy competitive salaries, flexible work options, wellness programs, and career development opportunities.
- Why this job: Make an impact in a dynamic environment focused on innovation and collaboration.
- Qualifications: 5+ years in digital marketing with strong project management and communication skills required.
- Other info: Opportunity to work cross-functionally and develop relationships across various business units.
The predicted salary is between 43200 - 72000 £ per year.
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let’s lead the way together.
How will you make an impact in this role?
The Enterprise Performance Channel Enablement (EPCE) team delivers, and scales advertising capabilities across the enterprise to maintain high-impact and personalized digital experiences, powered by data & analytics. EPCE plays a pivotal role in implementing best-in-class Marketing solutions to drive significant performance gains through key vendors and partnerships, whilst adapting to evolving geographical privacy and regulatory changes.
TheManager- Marketing, Global Audience & Media Enablementwill be responsible for critical digital performance marketing solutions centered around audiences, ad tech platforms, and Audience Based Marketing capabilities. You will be expected to drive business growth and work cross-functionally to deliver transformational results. The role will report into Director – Marketing, Global Audience & Media Enablement.
A successful candidate will have a proven track record in Digital Performance Marketing. They will be able to demonstrate expertise in: assessing and enabling ad technology around audiences, campaign management and measurement, developing forward thinking strategies keeping Amex at the forefront of the digital marketing industry, and successfully delivering addressable digital media.
Key Responsibilities:
- Support the enterprise-level media capability roadmap to enable effective, future-proofed paid media for internal marketers, inclusive of navigating regulatory and landscape changes, audience solutions and measurement.
- Partner closely with international marketing teams to stand up and deliver growth-driving audience solutions, including but not limited to Customer Data Platform (CDP)
- Oversee external global vendors and platform(s) governance, ensuring best practices managing usage, and facilitating a privacy-first approach, and ensure all compliance, legal and regulatory requirements are met
- Provide hands on keyboard support for audience solutions, partnering across the organization to create and deploy audience segments
- Lead and develop an analyst direct report across audience strategies and paid media
- Develop and partner with cross-functional relationships with partners across American Express including, Product, Analytics, Finance, Legal, Risk, Marketing, and other Business Units
Minimum Qualifications:
- Minimum 5 years developing digital marketing, ad tech and/or audience management strategy, and partnerships
- Strong track record of delivering results and project management
- Digital marketer with passion for performance marketing
- Strong technical knowledge of digital media and technology, including Google Marketing Platform with an understanding of the future digital marketing ad tech and mar tech capabilities
- Working knowledge of ID-Based Marketing and the capabilities required to deliver audience targeting
- Proven track record of building and developing relationships with both internal and external partners, including agencies
- Proactive and detail-oriented with solid organizational and time management skills, and track record of delivery against goals
- Excellent oral and written communication skills including presenting to peers and senior management
- Experience working across international markets or in global teams a plus
- Bachelor’s degree required
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
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Manager-Marketing employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager-Marketing
✨Tip Number 1
Familiarize yourself with the latest trends in digital performance marketing. Understanding the current landscape will help you speak confidently about how you can contribute to American Express's goals and stay ahead of the competition.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience with ad tech platforms. Building relationships can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed audience-based marketing campaigns in the past. Highlight your ability to drive business growth through innovative strategies.
✨Tip Number 4
Showcase your understanding of compliance and regulatory changes in digital marketing. Being knowledgeable about these aspects will demonstrate your readiness to navigate the complexities of the role at American Express.
We think you need these skills to ace Manager-Marketing
Some tips for your application 🫡
Tailor Your Resume: Make sure to customize your resume to highlight your experience in digital performance marketing, ad tech, and audience management. Use specific metrics and examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for performance marketing and your understanding of the digital landscape. Mention how your skills align with the responsibilities outlined in the job description and express your enthusiasm for joining American Express.
Showcase Relevant Experience: In your application, emphasize your track record of delivering results and managing projects. Include any experience you have working with cross-functional teams and international markets, as this is a key aspect of the role.
Highlight Communication Skills: Since excellent oral and written communication skills are essential for this position, provide examples of how you've successfully presented ideas to peers and senior management in the past. This will help demonstrate your fit for the role.
How to prepare for a job interview at American Express
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital performance marketing. Highlight specific campaigns you've managed, the technologies you've used, and the results you've achieved. This will demonstrate your capability to drive business growth.
✨Understand the Regulatory Landscape
Familiarize yourself with current privacy regulations and how they impact digital marketing strategies. Being knowledgeable about compliance will show that you can navigate challenges effectively and maintain a privacy-first approach.
✨Emphasize Cross-Functional Collaboration
American Express values teamwork across various departments. Prepare examples of how you've successfully collaborated with different teams, such as Product, Analytics, or Legal, to achieve marketing goals.
✨Prepare for Behavioral Questions
Expect questions that assess your problem-solving skills and ability to manage projects. Use the STAR method (Situation, Task, Action, Result) to structure your responses, showcasing your proactive and detail-oriented nature.
