At a Glance
- Tasks: Build relationships with global travel merchants and implement innovative marketing plans.
- Company: Join American Express, a leader in customer service and innovation for 175 years.
- Benefits: Enjoy competitive salaries, flexible working, and comprehensive health benefits.
- Why this job: Make an impact in the travel industry while developing your marketing skills.
- Qualifications: Bachelor’s degree in marketing and experience in building marketing plans.
- Other info: Dynamic role with opportunities for career growth and personal development.
The predicted salary is between 40000 - 50000 ÂŁ per year.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role? Global Merchant Services (GMS) Marketing is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing is responsible for partnering with GMS markets to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Card Members at scale. We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia‑Pacific region.
It is also critical for GMS Marketing to collaborate effectively with Card Issuing teams and other sister organizations across the Blue Box in order to fully harness the power of the closed loop via mediums including Custom Consulting, Offers, Recommendations, Multi‑Merchant Campaigns, Digital Experiences and Brand Awareness. GMS Marketing partners with organizations including Client Management, Marketing Operations, Information Management, Enterprise Digital, Global Advertising and Brand Management and Global Servicing Network.
This is an exciting opportunity for someone to work with some of our largest and most strategically important Lodging merchants across the EMEA region. The Global Client Group (GCG) comprises leading Merchants across Airlines, Lodging and Car Rentals sectors including brands such as BA, Air France, KLM, Marriott, Hilton, Hyatt, Accor, Etihad, Qatar, Avis and Hertz.
Responsibilities
- Building relationships with our Global Travel Merchants; leading consultative and objective‑led conversations
- Partnering closely with the GCG Client Management and Business Insight managers to build annual robust marketing plans for the merchants
- Working alongside the wider European Marketing Organisation to foster relationships across markets
- Scale, innovate and sell in marketing channels to merchants, e.g. Amex Offers, publishing
- Ownership of the Amex Offers pipeline supporting end‑to‑end setup and execution across teams and in collaboration with the DMOX team
- Implementing marketing plans utilizing targeted BTL channels (Direct mail, email, web) as well as ATL channels (magazines, social media, sponsorship, events etc.)
- Managing the utilisation and tracking of contractual marketing funds including A&P budget management across EMEA
- Appointing and managing creative agencies to ensure optimal delivery of the campaigns
- Rigorous attention to detail around campaign setup, internal brand and governance processes and audits
- Requesting and analysing post‑campaign analytics which demonstrate the value of AXP marketing to a wide variety of teams across our Merchants and global Amex stakeholders
Preferred Qualifications
- Bachelor’s Degree (or equivalent) preferably in marketing
- Experience of building marketing plans and implementing them tactically both ATL and BTL
- Knowledge of the travel or airline industry preferred
- Selling in opportunities and getting a partner excited about new channels
- Passion for marketing, digital marketing and innovation
- Experience of working with external partners or in a partner‑facing role
- Good analytical and finance acumen
- Attention to detail
- Able to prioritise and work with multiple projects at the same time
- Comfortable with building and delivering presentations to senior internal and external stakeholders
- Comfortable with a partner‑facing role
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones’ physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial‑well‑being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on‑site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Travel Marketing Executive - Global Client Group in London employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Travel Marketing Executive - Global Client Group in London
✨Tip Number 1
Network like a pro! Reach out to people in the travel marketing industry, especially those connected to American Express. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching American Express and its culture. Understand their values and how they align with your own. This will help you articulate why you're a great fit for the Travel Marketing Executive role.
✨Tip Number 3
Showcase your passion for travel and marketing during interviews. Share specific examples of how you've successfully built marketing plans or worked with partners in the past. This will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining Team Amex and contributing to their mission.
We think you need these skills to ace Travel Marketing Executive - Global Client Group in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Travel Marketing Executive role. Highlight your experience in building marketing plans and working with external partners, as these are key aspects of the job.
Show Your Passion: Let your enthusiasm for marketing and the travel industry shine through in your application. Share any relevant projects or experiences that demonstrate your passion for innovation and digital marketing.
Be Detail-Oriented: Pay close attention to detail in your written application. Ensure there are no typos or grammatical errors, as this reflects your ability to manage campaigns and maintain brand governance.
Apply Through Our Website: We encourage you to apply directly through our website. This way, you can ensure your application reaches the right people and stands out in the process!
How to prepare for a job interview at American Express
✨Know Your Merchants
Before the interview, research the key merchants you'll be working with, like Marriott and Hilton. Understand their marketing strategies and how American Express can enhance their value. This will show your genuine interest and help you speak confidently about potential collaborations.
✨Master the Marketing Mix
Familiarise yourself with both ATL and BTL marketing channels. Be ready to discuss how you would implement marketing plans using these channels effectively. Prepare examples from your past experiences where you've successfully executed similar strategies.
✨Showcase Your Analytical Skills
Since the role involves analysing post-campaign analytics, be prepared to discuss how you've used data to drive marketing decisions in the past. Bring specific examples of how your analytical skills have led to successful outcomes in previous roles.
✨Practice Your Presentation Skills
You'll need to present ideas to senior stakeholders, so practice delivering clear and engaging presentations. Consider creating a mock presentation on a marketing plan for a travel merchant to demonstrate your ability to communicate effectively and creatively.