At a Glance
- Tasks: Support strategy and execution of global sponsorships and experiential marketing initiatives.
- Company: Join American Express, a leader in innovative brand management and customer experiences.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Other info: Opportunity to work with cross-functional teams and develop industry knowledge.
- Why this job: Be part of exciting events and partnerships that shape customer experiences worldwide.
- Qualifications: Experience in sponsorships, events, and strong communication skills required.
The predicted salary is between 60750 - 74250 £ per year.
Global Advertising and Brand Management (GABM) creates marketplace demand and drives brand consideration for American Express products and services amongst premium customers and Small Business Owners through differentiated and innovative insights, marketing, and experiences. The Global Sponsorships & Experiential Marketing team leads 40+ partnerships globally, delivering the best in ticket access, live event and digital experiences across Card Member passion points of sports, music and various other cultural interests.
The Senior Analyst in this role will sit on the International vertical within the broader Experiential Marketing team. They will work across the strategy, activation development, execution and measurement of partnerships across the International portfolio, reporting into a Senior Manager and collaborating with a 360° cross-functional team (internal and external) to launch fully integrated plans. Travel required (up to ~15%) to execute onsite programs and visit event sites as needed. The role will also support the team’s Sponsorship Centre of Excellence, which works closely with Amex local market and business unit teams to drive value through Sponsorships and Experiences across the Amex Enterprise.
Responsibilities
- Core team member supporting across all workstreams, including the strategy and execution of partnership activations within Entertainment and Sports, including access and benefits for Card Members, live activation planning and logistics, branding, partnership relations, utilization of contractual media and sponsorship assets and B2B hospitality programs.
- Collaborate with a robust set of internal and agency partners to deliver best-in-class plans, including with Amex’s internal agency to fully design end-to-end event experience with partner.
- Own and manage large scale budgets in partnership with the Finance team, ensuring close understanding of internal processes and ensuring project comes in at or under budget.
- Develop relationships across the American Express enterprise to leverage sponsorships to further business and brand goals in creative ways for both business and consumer customers.
- Communicate regular planning updates as well as full activation plans in strategic, clear manner to American Express team members and leaders.
- Represent American Express within the experiential marketing and sponsorship industry to deepen relationships, knowledge, and development to continue to be on cutting edge of customer experience.
Qualifications
- Work experience with sponsorship, large-scale events, or experiential marketing/partnerships.
- Proven track record in managing partners, cross-functional teams and agency partners.
- Proven track record in contributing towards positive team cultures.
- Must be able to balance strategic thinking with tactical execution.
- Ability to move projects forward and meet deadlines with limited oversight.
- Ability to work under pressure with compressed timelines.
- Maintain balance while managing various work streams while demonstrating composure.
- Strong communication skills (crafting/delivering presentations).
- Strong knowledge of Amex internal systems and processes.
- Focus on innovation and constant appetite to know and learn more about the industry – including experiential marketing, technology, payment innovations and competitive landscape.
- Strong measurement, data and analytical skills.
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
Senior Analyst – Global Sponsorships & Experiential Marketing in London employer: American Express
American Express is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to thrive in their careers. With a strong commitment to holistic well-being, the company offers competitive salaries, comprehensive benefits, and flexible working arrangements, ensuring that team members can balance their personal and professional lives effectively. The opportunity for career development and mentorship within a globally recognised financial services leader makes American Express an attractive choice for those seeking meaningful and rewarding employment in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Analyst – Global Sponsorships & Experiential Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for American Express and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like American Express are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with American Express on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at American Express. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Analyst – Global Sponsorships & Experiential Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit American Express. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of American Express:Show us that you’ve done your homework! In your application, briefly mention what you admire about American Express’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at American Express
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at American Express will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At American Express, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
