At a Glance
- Tasks: Lead digital marketing strategies to boost customer engagement and loyalty.
- Company: Join American Express, a leader in innovation with a rich history.
- Benefits: Enjoy competitive salary, flexible working, and comprehensive health benefits.
- Why this job: Make a real impact on customer engagement while developing your leadership skills.
- Qualifications: Experience in B2C/B2B marketing with strong analytical and strategic thinking skills.
- Other info: Dynamic team environment with opportunities for career growth and development.
The predicted salary is between 36000 - 60000 £ per year.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviours, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together you will help us define the future of American Express.
The UK Benefits and Customer Engagement Marketing team are looking for a highly motivated and commercially minded Customer Engagement Marketing Manager – Digital and Benefits to lead strategies that drive engagement, spend, loyalty and retention across our core value propositions.
Reporting to the Lifecycle and Benefits Director for the UK, this role will be responsible for leading engagement strategies across Membership Rewards and Amex Offers, with a strong focus on driving performance through digital channels, particularly the Amex App. The successful candidate will play a critical role in identifying and prioritising opportunities to improve marketing reach, relevance and effectiveness across our owned channels.
Key Responsibilities- Set a vision and empower a team of three high performing direct reports.
- Lead the strategy for driving ongoing engagement in Membership Rewards and Amex Offers, with a clear focus on increasing spend, loyalty and long-term retention.
- Own and evolve engagement strategies across key digital channels, including the Amex App, Pay with Bank Transfer and Digital Card, ensuring they deliver meaningful customer value and measurable business impact.
- Identify opportunities to improve overall marketing performance, optimising reach, effectiveness and channel contribution through insight-led decision making.
- Partner closely with colleagues across Marketing, Product, Analytics, Technology and Compliance to align on priorities, influence decision making and drive delivery.
- Use data and customer insight to identify, size and prioritise the biggest commercial opportunities, balancing short-term impact with long-term strategic value.
- Ensure all customer communications are highly customer-centric, insight-driven, compliant and consistent with Amex brand values.
- Own and manage several central marketing processes including (but not limited to) Trigger governance, comms calendar and some UK web page ownership.
- Proven experience in B2C or B2B marketing, ideally with exposure to customer engagement, digital marketing or value proposition marketing.
- Strong analytical and commercial mindset, with the ability to interpret data, identify opportunities and prioritise activity based on business impact.
- Demonstrated ability to build powerful relationships and influence stakeholders at all levels of the organisation.
- Comfortable working in ambiguous and complex environments, managing multiple workstreams and competing priorities.
- Strong strategic thinking combined with the ability to translate strategy into clear, actionable plans.
- Highly determined and resilient with a problem-solving mindset, to help overcome barriers to delivery.
- Excellent verbal and written communication skills, with the ability to clearly articulate ideas and recommendations.
- Proven ability to manage and deliver multiple initiatives in parallel, with strong organisational and project management skills.
Non-considerations for sponsorship: Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
BenefitsWe back you with benefits that support your holistic well-being so you can be and deliver your best. This includes caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Manager-Marketing in London employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager-Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at American Express. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by knowing your stuff. Research American Express's values and recent projects. Show them you’re not just another candidate; you’re someone who gets their mission and wants to be part of it.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources. The more comfortable you are talking about your experience and ideas, the better you'll come across.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Manager-Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Manager-Marketing role. Highlight your experience in B2C or B2B marketing, especially focusing on customer engagement and digital strategies. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from sharing examples of how you've used data to drive marketing decisions. We love seeing candidates who can interpret data and identify opportunities that lead to business impact.
Communicate Clearly: Your written communication skills are key! Make sure your application is clear and concise, articulating your ideas effectively. We appreciate candidates who can express their thoughts in a straightforward manner, just like we do at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're proactive and keen to join our team!
How to prepare for a job interview at American Express
✨Know Your Stuff
Before the interview, dive deep into American Express's values and recent marketing initiatives. Familiarise yourself with their digital channels, especially the Amex App, and think about how your experience aligns with their goals in customer engagement.
✨Showcase Your Analytical Skills
Be ready to discuss specific examples where you've used data to drive marketing strategies. Highlight how you identified opportunities and made decisions based on insights, as this role requires a strong analytical mindset.
✨Build Connections
Demonstrate your ability to build relationships by sharing experiences where you influenced stakeholders or collaborated across teams. This will show that you can work effectively within the complex environment at American Express.
✨Communicate Clearly
Practice articulating your ideas and recommendations succinctly. Since excellent communication is key for this role, consider preparing a few points on how you would present your vision for driving engagement in Membership Rewards and Amex Offers.