At a Glance
- Tasks: Drive digital marketing strategies to acquire new Cardmembers and optimise online journeys.
- Company: Join a leading international card services company with a dynamic team culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and enjoy excellent career advancement opportunities.
- Why this job: Make a real impact in a fast-paced environment while building your digital marketing skills.
- Qualifications: Passion for digital marketing, strong analytical skills, and project management experience.
The predicted salary is between 29700 - 36300 £ per year.
International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
Digital acquisition of new Cardmembers is a key driver for growth in the UK market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the Digital Acquisition team, within UK Card Services which is responsible for managing digital channels to acquire new Cards across our consumer and commercial portfolio. The position is an excellent opportunity for someone looking to leverage and build their digital and performance marketing skills, while driving tangible growth for the business, within a fast-paced environment.
The successful candidate will be responsible for managing key projects and deliverables for our online prospect journey, including our suite of acquisition website pages and our e-application forms, and transformational ‘Big Bet’ capabilities. This will require close and effective partnership with central team technology owners, Acquisition colleagues, local market product owners and multiple other internal stakeholders. Key objectives will be to drive continuous optimizations through leveraging UX best practices and test-and-learn initiatives.
Responsibilities
- Ownership of Digital Acquisition capabilities to drive growth and efficiency in the acquisition of new Cardmembers.
- Manage end-to-end dynamic offer personalisation strategy and execution within Cardshop, ensuring continuous performance improvement.
- Maximize product/campaign (consumer & commercial) awareness and performance on-site through best-in-class content and UX.
- Champion best practice for digital content and UX, factoring in cross device behaviour trends.
- Leverage competitor and market research to identify opportunities to improve online our acquisition journeys.
- Collaborate with key stakeholders including COE, Compliance, Product teams, Risk and other key stakeholders to align and plan for upcoming initiatives and capabilities.
- Regularly update wider business teams and senior leadership on project statuses.
Qualifications
The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently.
Some other key requirements:
- Passion for/background in Digital Marketing, with desire to build experience in Digital Product Management and User Experience (UX).
- Excellent analytical skills, with ability to identify key success drivers for campaigns, tests, etc.
- Strong project management skills, ideally experience with UX and digital journey optimisations.
- Outstanding communication and relationship management skills, with ability to articulate complex ideas simply.
- Exceptional diligence and attention-to-detail with strong organisational skills, especially with balancing multiple projects.
- Highly motivated with can-do attitude, and ability to work well under pressure and adapt well to changing circumstances.
Employment eligibility to work with American Express in the country is required as the company will not pursue visa sponsorship for these positions.
Digital Marketing Executive - UK Digital Acquisition in London employer: American Express
International Card Services (ICS) is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital Marketing Executive role in the UK. With a strong emphasis on employee growth and collaboration, ICS empowers its teams to make impactful decisions while providing opportunities to enhance digital marketing skills in a fast-paced environment. The company values creativity and results-driven execution, making it an ideal place for those looking to contribute meaningfully to the acquisition of new Cardmembers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive - UK Digital Acquisition in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for American Express and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like American Express are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with American Express on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at American Express. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive - UK Digital Acquisition in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit American Express. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of American Express:Show us that you’ve done your homework! In your application, briefly mention what you admire about American Express’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at American Express
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at American Express will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At American Express, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
