Analyst: Digital Publisher Partnership Solutions in London

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you will experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

As part of the Enterprise Digital Center of Excellence, you will be responsible for developing world-class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth. In the role of Analyst: Digital Publisher Partnership Solutions, you will be part of the Enterprise Performance Channel Solutions team, responsible for delivering the Enterprise level strategy with major digital publishers, ongoing partnerships, and critical advertising technology. This team delivers revenue-driving business outcomes by ensuring American Express has access to best-in-class advertising solutions that future-proof our business.

You will report to the Manager within the Digital Publisher Partnership Solutions Team and will enable and support usage of platforms and capabilities across programmatic and social media publishers such as Google, Reddit, Meta and Amazon. This is an exciting opportunity to develop the Enterprise's partnerships with large, global advertising publishers and drive growth across multiple countries and lines of business.

A successful candidate will have a track record in Digital Performance Marketing and a deep understanding of the digital media and advertising tech landscape. Expertise or experience in campaign management, measurement, and understanding of the platforms and capabilities that can be used to drive performance is a plus. This is a global role with exposure to colleagues across the business and critical Amex-external partners.

How will you make an impact in this role?

• Manage relationships with advertising giants such as Google, Meta, Amazon and Reddit to support business outcomes.
• Identify, assess and onboard new external advertising partners to ensure American Express continues to be a leader in the digital advertising space.
• Scope new platform capabilities to drive future performance and input into advertising technology roadmaps.
• Work with central and local marketing activation teams to ensure maximum value is driven from new capabilities.
• Manage delivery of multiple value-add deals across partners and geographies, supporting negotiations and enabling marketing teams to access benefits.
• Present digital capability strategy and roadmaps to stakeholders in markets and other central teams.
• Monitor internal and external digital trends and ad technologies and act as subject matter expert (SME) for these trends to continually improve the programme and maintain competitive advantage.
• Act as a SME in publisher driven performance marketing across the enterprise, representing the team in global forums and cross-market initiatives.

Minimum Qualifications

• Experience as a 'Technical Marketer' with an understanding of Marketing, Data and Tech used to power business goals.
• Proven track record of managing large-scale digital advertising relationships with partners such as Google, Meta and others, to deliver measurable acquisition outcomes.
• Excellent partner management skills.
• Excellent cross-functional collaborator.
• Self-starter and initiative driven.
• Exceptional program management and organisation skills.
• Strong external perspective - ability to look externally at advertising landscape to understand and synthesize current and future trends, regulations, opportunities, and threats.
• Excellent communication and presentation skills.
• Understanding of regulatory environment surrounding advertising technology and experience working in a regulated industry would be preferable.

Non-considerations for sponsorship

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

Benefits

• Competitive base salaries.
• Bonus incentives.
• Support for financial well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
• Generous paid parental leave policies (depending on your location).
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.