At a Glance
- Tasks: Drive and optimise affiliate marketing campaigns to boost customer acquisition.
- Company: Join a leading financial services company with a global presence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to innovate and collaborate.
- Why this job: Be part of a dynamic team making a real impact in digital marketing.
- Qualifications: Strong analytical skills and experience in digital marketing performance.
The predicted salary is between 37800 - 46200 £ per year.
Description
International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams.
ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries.
The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders.
Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.
An exciting opportunity has emerged to join the UK Acquisition Team.
The performance marketing team are responsible for driving and converting demand to fuel new customer growth.
This role is a critical contributor, delivering growth through our Affiliate Marketing Channel.
The Affiliate Marketing Analyst is a significant contributor to our consumer goals.
As part of the UK Performance Marketing team, you will be responsible for driving the Affiliate Marketing strategy, partnering closely with our Commercial organization and third-party agency to execute marketing campaigns, manage the budget and develop sophisticated multi-channel campaigns.
Responsibilities
- Own the end-to-end Affiliate Marketing channel for Consumer acquisition, managing partner relationships, campaign execution, channel performance and associated commercial KPIs.
- Develop, execute and optimise affiliate marketing campaigns, ensuring high-quality creative execution, rigorous testing and continuous performance improvement.
- Partner closely with Commercial, Digital Product, Mar Tech, Analytics, Compliance, external agencies and affiliate partners to identify, prioritise and deliver new growth opportunities.
- Build and enhance affiliate marketing capabilities by collaborating with cross-functional teams to improve customer acquisition journeys, streamline processes and test new technologies and marketing approaches.
- Produce detailed full-funnel performance reporting, translating large and complex datasets into clear insights, actionable recommendations and strategic plans for senior stakeholders.
- Support forecasting, budgeting and ongoing performance management, developing a deep understanding of key commercial drivers to maximise channel growth and efficiency.
- Monitor industry trends, competitor activity and emerging digital marketing technologies to identify opportunities to improve acquisition performance and customer experience.
Qualifications
Minimum Qualifications
- Strong analytical skills with the ability to work with large, complex datasets, identify trends, interpret performance data and translate insights into commercial actions and recommendations.
- Strong executive communication skills, with experience developing high-quality performance updates, strategic presentations and business cases for senior leadership, translating complex analytics into clear commercial recommendations.
- Experience tracking, measuring and reporting on digital marketing performance, with an understanding of attribution, campaign measurement and key acquisition metrics.
- Demonstrated ability to develop and flawlessly execute end-to-end marketing campaigns with exceptional attention to detail.
- Strong project management skills with the ability to manage multiple priorities and deliver high-quality work in a fast-paced environment.
- Strong relationship management skills with experience working effectively with external agencies, publishers, partners or vendors.
Preferred Qualifications
- Experience managing affiliate marketing programmes within financial services or another highly regulated industry.
- Understanding of affiliate marketing principles, including affiliate networks, publisher models, tracking methodologies and performance-based marketing.
- Understanding of the FCA regulatory framework and its application to digital acquisition marketing.
- Experience identifying and testing emerging marketing technologies, including AI-powered customer journeys, Large Language Models (LLMs) and new digital discovery experiences, with the ability to translate innovation into measurable acquisition outcomes.
- Knowledge of adjacent digital acquisition channels such as Paid Search, Paid Social, Display or SEO, and how affiliate marketing integrates within a broader performance marketing strategy.
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
Affiliate Marketing Analyst in London employer: American Express
American Express is an exceptional employer that fosters a culture of innovation and collaboration, empowering employees to thrive in their careers. With a strong commitment to holistic well-being, the company offers competitive salaries, comprehensive benefits, and flexible working arrangements, ensuring that team members can balance their personal and professional lives effectively. The opportunity for career development and mentorship within a globally recognised financial services leader makes American Express an attractive choice for those seeking meaningful and rewarding employment in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Affiliate Marketing Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for American Express and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like American Express are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with American Express on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at American Express. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Affiliate Marketing Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit American Express. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of American Express:Show us that you’ve done your homework! In your application, briefly mention what you admire about American Express’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at American Express
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at American Express will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At American Express, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
