At a Glance
- Tasks: Lead the strategy and delivery of innovative marketing technology platforms.
- Company: Join American Express, a leader in financial services with a rich history of innovation.
- Benefits: Enjoy competitive salaries, flexible working options, and comprehensive health benefits.
- Other info: Be part of a supportive culture that prioritises your well-being and career development.
- Why this job: Shape the future of marketing tech while making a real impact on business growth.
- Qualifications: Experience in product management and a strong understanding of marketing capabilities required.
The predicted salary is between 80000 - 100000 € per year.
Membership Portfolio Services, within our US Consumer Services Business, is responsible for developing and scaling several growing businesses that are strategically important to American Express. We are developing unique and differentiated ways to strengthen the Membership Model across Amex Offers, Advertising, Dining and Marketing Technology.
The Enterprise Comms & MarTech Experiences (ECMX) team is a global organization that sits within Membership Portfolio Services (MPS). It is American Express’ marketing services center of excellence with the charter of powering high-quality, efficient, user-centric digital marketing experiences that accelerate business growth through optimized enterprise MarTech & MarOps solutions.
You will be joining ECMX’s MarTech organization, focused on providing frictionless, flexible, and flawless marketing and servicing experiences. Reporting to the Vice President, US Digital Marketing Product, this new role will be responsible for leading the roadmap and delivery of marketing technology capabilities.
We are seeking a Director, US Marketing Platforms and Data Product to lead the strategy, evolution, and delivery of critical marketing technology platforms that power targeting, eligibility, data products, and offer source code management across US lines of business. This role will balance near‑term platform ownership with a longer‑term mandate to simplify, modernize, and unify the Martech ecosystem.
The ideal candidate is both a strategic thinker and an execution‑focused product leader, capable of driving platform consolidation, retiring legacy systems, and shaping a future‑state Martech vision that enables scalable, efficient, and data‑driven marketing.
Responsibilities- Product Strategy & Ownership: Own the product strategy and roadmap for core Martech platforms supporting Targeting, Eligibility, Data Products, and offer source code management. Partner with stakeholders across Marketing, Technology, Data, Marketing Operations and other Product teams to define priorities aligned to business goals. Ensure platforms are reliable, and optimized to support current and future marketing use cases.
- Platform Simplification & Transformation: Lead efforts to rationalize and consolidate Martech platforms, reducing redundancy and complexity. Define and execute a roadmap for decommissioning legacy systems while minimizing business disruption.
- Vision & Innovation: Identify opportunities to streamline workflows, improve usability, and enhance speed-to-market for campaigns. Champion modern product practices and emerging technologies to evolve Martech capabilities.
- Operational Excellence: Partner with Marketing operations teams to improve efficiency, reduce manual processes, and enhance platform usability. Ensure strong governance, data quality, and compliance across Martech platforms.
- Leadership & Collaboration: Lead and develop a team of product managers and cross-functional partners. Influence senior stakeholders and drive alignment across diverse business units.
- Experience in product management, with a focus on Martech, data platforms, or enterprise systems.
- Proven experience managing complex platform ecosystems, including modernization and legacy decommissioning.
- Strong understanding of marketing capabilities such as targeting, segmentation, eligibility, and campaign execution.
- Experience driving large-scale transformation initiatives across multiple business units.
- Demonstrated ability to define and execute long-term product vision while delivering near‑term results.
- Excellent stakeholder management and communication skills, with experience influencing senior leadership.
- Familiarity with Targeting and Eligibility platforms and Data Platform and services.
- Experience with platform consolidation, architecture simplification, or tech modernization programs.
Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally.
- Competitive base salaries
- Bonus incentives
- Support for financial‑well‑being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on‑site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Director, US Marketing Platforms & Data Product employer: American Express
American Express is an exceptional employer that prioritises the well-being and growth of its employees, offering competitive salaries, comprehensive benefits, and a flexible working model tailored to individual needs. With a strong commitment to innovation and collaboration, the company fosters a dynamic work culture where employees can thrive both personally and professionally, while also providing ample opportunities for career development in the fast-evolving field of marketing technology.
StudySmarter Expert Advice🤫
We think this is how you could land Director, US Marketing Platforms & Data Product
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in marketing tech and data products.
✨Tip Number 3
Showcase your skills through real-world examples. Be ready to discuss past projects where you led product strategy or transformed platforms—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director, US Marketing Platforms & Data Product
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product management, especially in Martech and data platforms. We want to see how your skills align with the role of Director, US Marketing Platforms & Data Product.
Showcase Your Strategic Thinking:In your application, emphasise your ability to balance short-term results with long-term vision. We’re looking for someone who can drive platform consolidation and modernisation, so share examples of how you've done this in the past.
Highlight Collaboration Skills:Since this role involves working with various teams, make sure to mention your experience in stakeholder management and cross-functional collaboration. We love seeing how you’ve influenced senior leadership and aligned diverse business units.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at American Express
✨Know Your Martech Inside Out
Before the interview, dive deep into the latest trends and technologies in marketing platforms and data products. Familiarise yourself with American Express' current Martech ecosystem and think about how you can contribute to its evolution. This will show your genuine interest and expertise.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your experience in product management, especially in modernising complex platform ecosystems. Be ready to discuss how you've successfully led transformation initiatives and simplified processes in previous roles. This will demonstrate your capability to balance strategic vision with execution.
✨Engage with Stakeholders
Think about how you’ve collaborated with various teams in the past. Be prepared to share specific instances where you influenced senior stakeholders or aligned diverse business units towards a common goal. This will illustrate your strong communication skills and ability to drive collaboration.
✨Emphasise Operational Excellence
Highlight your understanding of governance, data quality, and compliance in Martech platforms. Discuss any experiences where you improved efficiency or reduced manual processes. This will show that you not only focus on innovation but also on maintaining high operational standards.
