Digital Marketing Executive

Job Description – Digital Marketing Executive (25001425)

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let’s lead the way together.

Digital Marketing Executive, UK Acquisition Marketing Team

Digital acquisition of new Cardmembers is a key driver for growth in the UK market. This success is built on integrated, results-driven execution, a focus on ongoing and robust innovation, and a strong team. The Digital Marketing Executive role sits within the Digital Acquisition team, within UK Card Services which is responsible for managing digital channels and partners to acquire new Cards across our consumer and commercial portfolio.

The position is an excellent opportunity for someone looking to leverage and build their digital and project management skills, while driving tangible growth for the business, within a fast-paced environment.

How will you make an impact in this role?

• Own and manage digital pages across UK acquisition owned channels (all acquisition landing pages, application journeys and SEO pages).
• Coordinate and execute releases across a multi-channel roadmap for UK Card Services initiatives including often critical high-priority and growth-driving initiatives (e.g. product refreshes, limited-time offers, regulatory changes, etc.).
• Partner with compliance, product teams, risk, and other key stakeholders to align and plan for upcoming initiatives – capabilities, product changes etc.
• Define and shape process controls and capabilities to mitigate risk and enhance operational efficiency for UK market initiatives.
• Champion User Experience (UX) and user interface (UI) best practice, challenging stakeholders to be led by a customer-centric approach at all times.
• Help defining strategy and implementing enhancements that remove prospect friction and optimise our journeys to improve conversion efficiency.
• Drive process excellence, promoting and sharing best practice both centrally and locally.
• Regularly update wider business teams and senior leadership on project statuses.

Minimum Qualifications

The successful candidate will be highly professional, confident and personable with high levels of energy, and a proactive attitude. The candidate will need to be organised to work in a fast-paced environment and be able to manage multiple projects and deadlines, prioritising effectively. It is essential that the candidate is a team player able to work collaboratively with a variety of internal groups, as well as have the ability to drive projects independently. Some other key requirements:

• Excellent project management skills, ideally experience with digital projects, journey optimisations and/or product refreshes and campaigns.
• Exceptional diligence and attention-to-detail with strong organisational skills, especially with complex systems and balancing multiple projects.
• Outstanding verbal and written communication skills, preferably experience with regular updates to senior leaders.
• Creative problem-solving, and ability to identify and drive customised solutions.
• Work well under pressure and meet tight deadlines, willingness to work flexible hours on launch dates.
• Adapt well to changing circumstances and makes decisions quickly.
• Strong analytical skills, with ability to identify key success drivers for campaigns, tests, etc.

Preferred Qualifications

• Understanding of UK Card portfolio and regulatory landscape preferred.
• Experience/understanding of digital capabilities, content management systems, UX/UI and search engine optimisation (SEO) would be a plus.

Benefits

• Support for financial-well-being and retirement.
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location).
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need.
• Generous paid parental leave policies (depending on your location).
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location).
• Free and confidential counseling support through our Healthy Minds program.
• Career development and training opportunities.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

#J-18808-Ljbffr