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- Tasks: Develop digital marketing strategies and build partnerships with global advertising publishers.
- Company: Join American Express, a leader in innovation and customer service.
- Benefits: Enjoy flexible working, comprehensive health benefits, and career development opportunities.
- Why this job: Make an impact in a dynamic role that shapes the future of digital marketing.
- Qualifications: Experience in digital performance marketing and strong collaboration skills required.
- Other info: Be part of a global team and gain exposure to industry-leading partners.
The predicted salary is between 40000 - 50000 £ per year.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
How will you make an impact in this role? As a part of the Global Digital Marketing Solutions COE, you will be responsible for developing world class digital products, capabilities and marketing programs that support our global markets and help drive performance marketing growth.
In the role of Analyst: Digital Publisher Partnership Solutions, you will be a part of the Enterprise Performance Channel Solutions team, which is responsible for delivering the Enterprise level strategy with major digital publishers, ongoing partnerships, and critical advertising technology. This team plays an integral part in delivering on revenue-driving business outcomes by ensuring American Express has access to best-in-class advertising solutions that future-proof our business.
You will report to the Manager within the Digital Publisher Partnership Solutions Team and will be responsible for enabling and supporting the usage of platforms and capabilities across new and emerging advertising partners. This is an exciting opportunity to develop the Enterprise's partnerships with large, global advertising publishers. You will drive a step change in growth across multiple countries and various lines of business, during a period of significant innovation in the industry.
A successful candidate will have a track record in Digital Performance Marketing and a deep understanding of the digital media and advertising tech landscape. Expertise or experience in campaign management, measurement, and understanding of the platforms and capabilities that can be used to drive performance is a plus.
This is an exciting opportunity to join a global team of subject matter experts, while also gaining exposure to many colleagues across the business and critical Amex-external partners.
Responsibilities Include:
- Develop relationships with new and emerging advertising partners, particularly those in the AI space
- Prioritise and assess new advertising opportunities in line with business priorities
- Scope new platform capabilities to drive future performance and input into advertising technology roadmaps
- Work with central and local marketing activation teams to ensure maximum value is driven from new capabilities
- Present digital capability strategy and roadmaps to stakeholders in markets and other central teams
- Monitor internal and external digital trends and ad technologies and act as subject matter expertise (SME) for these trends to continually improve the programme and maintain competitive advantage
- Act as a SME in publisher driven performance marketing across the enterprise, representing the team in global forums and cross-market initiatives
Minimum Qualifications:
- Experience as a ‘Technical Marketer’ with an understanding of Marketing, Data and Tech used to power business goals
- Proven track record of developing new B2B relationships in the advertising industry
- Excellent cross-functional collaborator
- Self-starter and initiative driven
- Exceptional program management and organisation skills
- Strong external perspective - ability to look externally at advertising landscape to understand and synthesize current and future trends, regulations, opportunities, and threats
- Excellent communication and presentation skills
- Understanding of regulatory environment surrounding advertising technology and experience working in a regulated industry would be preferable
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Support for financial well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
Analyst - Marketing employer: American Express
Contact Detail:
American Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analyst - Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at American Express. Use LinkedIn to connect and engage with them. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by researching American Express's culture and values. Understand their commitment to innovation and customer service. This will help you tailor your responses and show that you're a great fit for the team.
✨Tip Number 3
Showcase your skills! Bring examples of your past work in digital performance marketing to the interview. Be ready to discuss how you've driven results and how you can contribute to American Express's goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at American Express.
We think you need these skills to ace Analyst - Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Analyst role. Highlight your experience in digital performance marketing and any relevant skills that align with the job description. We want to see how you can make an impact at American Express!
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that showcase your expertise in campaign management and your understanding of the advertising tech landscape. This will help us see your potential contribution to the team.
Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, so make sure your ideas shine through without unnecessary fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts and submit your materials!
How to prepare for a job interview at American Express
✨Know Your Digital Marketing Stuff
Make sure you brush up on your knowledge of digital performance marketing and the advertising tech landscape. Be ready to discuss specific platforms and capabilities that can drive performance, as this role is all about leveraging those tools effectively.
✨Showcase Your Relationship-Building Skills
Since developing relationships with new advertising partners is key, think of examples from your past where you've successfully built B2B relationships. Be prepared to share how you approach networking and collaboration in the advertising industry.
✨Stay Ahead of Trends
Keep an eye on current and emerging trends in digital marketing and advertising technology. During the interview, demonstrate your understanding of these trends and how they could impact American Express's strategies. This shows you're proactive and forward-thinking.
✨Communicate Clearly and Confidently
Excellent communication skills are a must for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex topics like campaign management or regulatory environments. This will help you stand out as a strong candidate.