At a Glance
- Tasks: Lead creative strategy for paid social campaigns and drive impactful messaging.
- Company: Join a forward-thinking travel company that values collaboration and innovation.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement potential in a vibrant team.
- Why this job: Make a real impact in the travel industry through creative storytelling and data-driven strategies.
- Qualifications: 5+ years in paid social with strong copywriting and collaboration skills.
The predicted salary is between 49500 - 60500 £ per year.
Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.
We're looking for a Senior Manager, Paid Social Strategy to own the creative and messaging engine powering our paid social program across the full funnel. This role sits at the intersection of brand storytelling, B2B demand generation and performance marketing – translating audience intelligence, competitive insight and pipeline data into high impact creative and messaging that drives quality lead generation and revenue.
You will strategically align paid media strategy with organic social, brand and product marketing – ensuring creative is built for channel, audience stage and measurable impact. You will also bring structure and rigor to creative testing, messaging frameworks and cross-functional briefing processes that will help optimize and scale the global paid media program.
What you'll do
- Creative & Messaging
- Develop and own the paid social creative strategy across awareness, consideration, and conversion stages for B2B audiences.
- Build and maintain a full-funnel messaging framework: core value propositions, audience specific message variations and stage appropriate CTAs.
- Utilize data driven insights (ie: Gong, 6sense) to translate win/loss data, competitive intelligence into differentiated ad messaging and positioning.
- Partner with product marketing to align campaign messaging with product launches, strategic narratives and seasonal demand moments.
- Collaborate with organic social team to identify content for paid amplification and ensure message consistency across paid and owned channels.
- Creative Production & Briefing
- Author creative briefs that provide channel-specific guidance on format, copy, visual direction, audience/persona context and KPIs.
- Collaborate with internal design/content teams and external agencies to develop and produce campaign assets.
- Develop copy for paid social ads across LinkedIn, Meta, display formats – with a sharp editorial eye for B2B buyers and decision makers.
- Maintain creative asset library and versioning system to support rapid iteration and channel variation.
- Creative Testing & Performance
- Design and lead structured A/B and multivariate creative tests to generate statistically meaningful learnings.
- Produce consistent creative performance digest: top/bottom performers, winning messaging themes, emerging fatigue signals and testing roadmap.
What we need from you
- 5+ years of experience in paid social, content strategy, or integrated marketing, with at least 3 years focused on B2B creative and messaging.
- Demonstrated mastery of paid social creative that performs and successful audience targeting strategy.
- Outstanding copywriting skills — able to write crisp, conversion-oriented B2B ad copy across formats (single image, carousel, video, message ads).
- Experience building structured creative testing programs with documented hypotheses and performance analysis.
- Strong cross-functional collaboration skills — comfortable working with brand, product marketing, design, and performance teams simultaneously.
- Proficiency with paid social platforms (LinkedIn Campaign Manager, Meta Ads Manager) and familiarity with creative analytics tools.
- Data fluency: ability to read performance dashboards (CPL, TQL, pipeline influenced) and translate data into creative decisions.
Preferred/Additional Qualifications:
- Background in or exposure to B2B SaaS, travel tech, or enterprise software marketing.
- Familiarity with ABM strategies.
Senior Manager, Paid Social Strategy in London employer: American Express Global Business Travel
American Express Global Business Travel is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development. With flexible benefits tailored to individual needs and a focus on fostering strong relationships, this role in the United Kingdom provides a unique opportunity to thrive in a collaborative environment while leading impactful client engagements.
Contact Details:
American Express Global Business Travel Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Paid Social Strategy in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for American Express Global Business Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like American Express Global Business Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with American Express Global Business Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at American Express Global Business Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Paid Social Strategy in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit American Express Global Business Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of American Express Global Business Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about American Express Global Business Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at American Express Global Business Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at American Express Global Business Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At American Express Global Business Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
