At a Glance
- Tasks: Lead creative strategies for paid social media and drive high-quality leads.
- Company: Join American Express Global Business Travel, a leader in the industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and data-driven decision making.
- Why this job: Make an impact by shaping our paid social strategy and collaborating with top teams.
- Qualifications: 5+ years of paid social experience and strong copywriting skills required.
The predicted salary is between 54000 - 66000 £ per year.
American Express Global Business Travel is seeking a Senior Manager, Paid Social Strategy in the United Kingdom to own the creative and messaging engine for our paid social program across the full funnel. You will align paid media with organic social, brand and product marketing, lead structured testing, and partner with design, product marketing and sales to drive high‑quality leads and revenue.
Candidates bring 5+ years of paid social experience, strong copywriting, and data‑driven decision making.
B2B Paid Social Strategy Lead in London employer: American Express Global Business Travel
American Express Global Business Travel is an exceptional employer, offering a dynamic work culture that prioritises employee growth and development. With flexible benefits tailored to individual needs and a focus on fostering strong relationships, this role in the United Kingdom provides a unique opportunity to thrive in a collaborative environment while leading impactful client engagements.
Contact Details:
American Express Global Business Travel Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Paid Social Strategy Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for American Express Global Business Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like American Express Global Business Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with American Express Global Business Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at American Express Global Business Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Paid Social Strategy Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit American Express Global Business Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of American Express Global Business Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about American Express Global Business Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at American Express Global Business Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at American Express Global Business Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At American Express Global Business Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
