Director, Global Consumer Marketing

Paysafe is seeking a Director, Global Consumer Marketing, to lead our global campaign function and bring to life impactful consumer experiences across the experience economy, with a strong focus on iGaming, video gaming, ecommerce, online trading, retail, travel, and hospitality. This role is responsible for shaping and delivering end-to-end consumer journeys, from first touch through long term loyalty. Reporting to the SVP of Global Consumer Marketing, you will serve as the central driver of global consumer campaigns, translating strategy into bold, insight led programs that connect with real people.

The role will lead a team of campaign managers and collaborate closely with our Center of Excellence, our in house agency, to deliver campaigns across channels with creativity, consistency, and precision. This is a role for a big thinker and builder. The perfect candidate is someone who can develop compelling ideas and scale them globally. The focus is on driving meaningful user acquisition, deepening engagement, and building lasting customer relationships. Success means delivering campaigns that are creative and customer centric, while also measurable, scalable, and commercially impactful, turning marketing into a true growth engine.

Success in this role looks like:

• Bold, scalable campaigns that drive meaningful new user growth globally.
• Consistent, high quality execution across channels, regions, and markets.
• Strong alignment between strategy, campaign management, and execution.
• Measurable improvements in acquisition, engagement, and revenue.
• A high performing team delivering with speed, creativity, and accountability.

The impact you will have includes:

• Campaign Strategy & Big Idea Development: Translate strategy into bold, differentiated campaign ideas that can scale globally. Define clear objectives, target audiences, value propositions, and success metrics with a strong emphasis on new user growth.
• Global Campaign Leadership: Lead the development and orchestration of multi channel campaigns across brands, regions, and countries, ensuring consistency in strategy while enabling local relevance. Drive campaigns that cut through and deliver measurable impact.
• Cross Functional Alignment: Lead with collaboration, acting as the central point of coordination across Product, Commercialization, Brand, MarTech, and regional teams to align goals, messaging, timelines, and execution.
• COE Partnership & Execution: Partner closely with the internal agency to bring campaigns to life across channels. Ensure high quality campaign plans, clear priorities, and seamless execution across paid media, CRM, lifecycle, in product, partnerships, and social.
• Growth & Performance Focus: Drive acquisition at scale with a relentless focus on new user growth, powered by AI driven insights, data, experimentation, and continuous optimization across channels and markets.
• Measurement & Insights: Track performance frameworks tied to acquisition, engagement, and lifetime value. Pivot planning based on actionable insights and executive ready reporting to inform decision making and improve outcomes.
• Brand Consistency at Scale: Ensure all campaigns reinforce Paysafe's global brand while adapting effectively for different markets, audiences, and cultural contexts.
• Team Leadership: Lead and develop a global team of campaign managers responsible for planning and coordinating campaigns across the full lifecycle. Establish clear operating rhythms, prioritization, and governance. Build and inspire a high performing global team. Foster a culture of creativity, accountability, speed, and continuous improvement.

What we're looking for:

• Bachelor's degree in Marketing or equivalent; or relevant experience in lieu of a degree, required.
• 10+ years in consumer marketing, campaign leadership, or lifecycle marketing, required.
• Proven history of developing big, scalable campaign ideas that deliver measurable commercial impact across the experience economy, with deep expertise in iGaming, video gaming, ecommerce, online trading, retail, travel, and hospitality.
• Experience leading multi channel, global campaigns across regions and markets.
• Strong background in performance marketing, CRM, and data driven decisioning.
• Experience leading and scaling teams in complex, matrixed organizations.

Professional Skills:

• Strategic, customer obsessed campaign leader with strong commercial acumen.
• Integrates AI into everyday marketing processes to scale execution, increase speed, and drive continuous learning through always on experimentation and optimization across channels, audiences, and lifecycle journeys.
• Highly fluent in data, performance metrics, and executive level storytelling.
• Exceptional stakeholder leadership across senior marketing, product, and commercial teams.
• Comfortable balancing vision with operational rigor.
• Outcome driven, adaptable, and able to lead through transformation.

A snippet of what you'll get in return:

• Flexible working hours.
• Option to buy or sell your holiday and carry over up to 5 days into the next year.
• Social events on our roof top terrace with views onto St Paul's Cathedral.
• Fully equipped facilities including showers, hairdryers and straighteners and fresh towels.
• Free breakfast, fresh fruit and snacks.
• Dedicated wellbeing room.
• Enhanced paid family policies.
• £50 into each wallet upon joining.
• Discounts on memberships via vitality including gyms, leisure centres, yoga/Pilates across the country.
• Support purchasing Apple and LG products via Stormfront technology.
• Join our six employee led equality communities.
• Four paid charity days.
• Summer hours during June, July and August with a 3pm finish every Friday.
• Private health insurance (pre existing conditions included) & dental insurance, income protection, life assurance and more.

What to expect next:

• Phone screen with Talent Acquisition.
• Video interview with the Hiring Manager.
• In person interview.
• Final HR interview with Talent Acquisition.

If you're successful joining the team, you'll be meeting our CEO in person during our new joiners breakfast in London (please note you have to be based from the London office to be eligible).

Paysafe is an equal opportunity employer. We value diversity and are committed to providing a work environment of mutual respect to everyone without regard to race, color, religion, national origin, age, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.