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For Companies At a Glance
- Tasks: Lead discovery and translate business needs into digital solutions and AI tools.
- Company: Join a well-established travel business with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive salary, and generous holiday allowance.
- Other info: Dynamic environment with opportunities for career growth and development.
- Why this job: Make a real impact by improving systems and processes in the travel industry.
- Qualifications: Experience as a Business Analyst or in a product-focused role is essential.
The predicted salary is between 60000 - 80000 £ per year.
Senior Business Analyst job in London within the travel industry, offering up to £80,000. This is a hands-on, discovery-led BA role working across commercial and operational teams, translating business needs into digital solutions, automation and AI-driven tools within a well-established, international travel business.
Do you?
- Have you worked in a Business Analyst, Product, or Technical BA role within a commercial or customer-facing environment — and do you enjoy getting into how teams actually work day-to-day?
- Are you comfortable understanding how sales or operations teams operate, while also thinking about how systems, automation, or AI can better support them?
- Can you take complex ways of working and translate them into clear, practical solutions that both people and systems can follow?
- Have you been involved in building or improving digital products, automation, or AI-driven tools — and do you understand how to turn business problems into something technical teams can actually build?
- Are you confident working with different stakeholders, asking the right questions, and challenging assumptions to get to the root of a problem?
If you enjoy working across business and technology, and want to be part of how new tools and AI are applied in a real operational environment, this could be a strong fit.
Our Customer
We are working with a well-established and growing travel business that operates across multiple international markets, delivering complex travel programmes for B2B clients. With a strong operational backbone and a genuine focus on continuous improvement, the business is investing in its systems, digital tools, and use of AI to better support its sales and operations teams as it continues to scale.
They are now looking to bring in a Senior Business Analyst to play a highly visible, cross-functional role — working closely with sales, operations, and technical teams to understand how the business currently operates, while helping to shape how new systems, automation, and AI tools support day-to-day activity. This is a role for someone who enjoys working across both business and technology, asking questions, and turning real-world problems into practical, scalable solutions.
The Role
In this role, you will work across business, product, and technology teams to translate real user needs into practical digital solutions. You will lead discovery activity, define clear requirements, and support the development of systems, workflows, and AI-driven tools.
- Lead workshops and user research to uncover needs and pain points
- Map processes and identify gaps between expected and actual ways of working
- Turn insights into clear requirements, user stories, and acceptance criteria
- Capture expert knowledge and translate it into structured system logic and inputs
- Support the development of AI-driven tools, including defining how users interact with them
- Identify opportunities for automation and process efficiency
- Assess system usage and recommend improvements to drive adoption
- Work closely with technical teams to ensure solutions are feasible and effective
- Align stakeholders across teams, balancing commercial and technical needs
- Support testing, ensuring solutions meet real user requirements
- Monitor adoption and performance, feeding back into continuous improvement
Experience Required
- Extensive experience as a Business Analyst, Technical BA, or in a Product-focused role within commercial or customer-facing systems
- Experience working on digital products, automation, or AI-driven solutions
- Strong workshop facilitation and stakeholder engagement skills
- Proven ability to gather and interpret user insights
- Experience translating business needs into structured requirements and system logic
- Skilled in process mapping using visual formats
- Confident working across both business and technical teams
- Comfortable in ambiguous, discovery-led environments
- Inquisitive mindset with a strong focus on improving how things work
- Experience with tools such as Miro, Figma, Confluence, and Jira
Benefits
- Hybrid working arrangement (3 Days office, 2 Days home)
- Up to £80,000 DOE
- Familiarisation trips
- Holiday allowance growing up to 25 days
- Gym membership contribution
- Birthday day off
- One paid volunteering day per year
- Company events and socials
- Employee discounts
- Value Champion explorer getaway reward
- Structured training and development programme
- Supportive, people-first culture
- Clear internal career progression
Senior Business Analyst / BA in London employer: Ambitions - Your Luxury Leisure Travel Recruitment Partner
Contact Detail:
Ambitions - Your Luxury Leisure Travel Recruitment Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Analyst / BA in London
✨Tip Number 1
Get your networking game on! Reach out to people in the travel industry or those who work as Business Analysts. LinkedIn is a goldmine for this. A friendly message can go a long way in getting insider info or even a referral.
✨Tip Number 2
Prepare for those interviews like a pro! Research the company and its current projects, especially around AI and automation. Show them you’re not just another candidate; you’re genuinely interested in how you can contribute to their success.
✨Tip Number 3
Practice your problem-solving skills. Be ready to tackle real-world scenarios they might throw at you during interviews. Think about how you would translate complex business needs into practical solutions—this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Senior Business Analyst / BA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Business Analyst. Highlight your experience in commercial or customer-facing environments, and don’t forget to showcase any work with digital products, automation, or AI-driven solutions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific experiences that align with the job description, especially your ability to translate business needs into practical solutions.
Showcase Your Stakeholder Engagement Skills: In your application, emphasise your experience working with different stakeholders. We want to see how you’ve successfully navigated complex environments and facilitated workshops to uncover user needs and pain points.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we review every application personally, so you won’t get lost in the crowd.
How to prepare for a job interview at Ambitions - Your Luxury Leisure Travel Recruitment Partner
✨Know Your Business Inside Out
Before the interview, dive deep into the travel industry and the specific company you're applying to. Understand their products, services, and how they leverage technology and AI. This knowledge will help you speak confidently about how your skills can directly benefit their operations.
✨Prepare Real-World Examples
Think of specific instances where you've successfully translated business needs into digital solutions or improved processes. Be ready to discuss these examples in detail, focusing on your role, the challenges faced, and the outcomes achieved. This will showcase your hands-on experience and problem-solving abilities.
✨Master the Art of Stakeholder Engagement
Since this role involves working with various teams, practice how you'll engage with different stakeholders. Prepare questions that demonstrate your curiosity and ability to challenge assumptions. Showing that you can facilitate discussions and gather insights will highlight your collaborative approach.
✨Familiarise Yourself with Relevant Tools
Brush up on tools like Miro, Figma, Confluence, and Jira, as these are essential for a Senior Business Analyst. If possible, get some hands-on experience or tutorials before the interview. Being able to discuss how you've used these tools in past projects will set you apart from other candidates.