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For Companies At a Glance
- Tasks: Lead discovery and translate business needs into digital solutions and AI-driven tools.
- Company: Join a well-established travel business with a focus on innovation and improvement.
- Benefits: Enjoy hybrid working, competitive salary, and generous holiday allowance.
- Other info: Dynamic environment with clear career progression and a supportive culture.
- Why this job: Make a real impact by shaping how technology supports business operations.
- Qualifications: Experience in Business Analysis or Product roles, with strong stakeholder engagement skills.
The predicted salary is between 80000 - 80000 £ per year.
Senior Business Analyst job in London within the travel industry, offering up to £80,000. This is a hands-on, discovery-led BA role working across commercial and operational teams, translating business needs into digital solutions, automation and AI-driven tools within a well-established, international travel business.
Our Customer
We are working with a well-established and growing travel business that operates across multiple international markets, delivering complex travel programmes for B2B clients. With a strong operational backbone and a genuine focus on continuous improvement, the business is investing in its systems, digital tools, and use of AI to better support its sales and operations teams as it continues to scale. They are now looking to bring in a Senior Business Analyst to play a highly visible, cross-functional role — working closely with sales, operations, and technical teams to understand how the business currently operates, while helping to shape how new systems, automation, and AI tools support day-to-day activity.
The Role
- Work across business, product, and technology teams to translate real user needs into practical digital solutions.
- Lead discovery activity, define clear requirements, and support the development of systems, workflows, and AI-driven tools.
- Lead workshops and user research to uncover needs and pain points.
- Map processes and identify gaps between expected and actual ways of working.
- Turn insights into clear requirements, user stories, and acceptance criteria.
- Capture expert knowledge and translate it into structured system logic and inputs.
- Support the development of AI-driven tools, including defining how users interact with them.
- Identify opportunities for automation and process efficiency.
- Assess system usage and recommend improvements to drive adoption.
- Work closely with technical teams to ensure solutions are feasible and effective.
- Align stakeholders across teams, balancing commercial and technical needs.
- Support testing, ensuring solutions meet real user requirements.
- Monitor adoption and performance, feeding back into continuous improvement.
Experience Required
- Extensive experience as a Business Analyst, Technical BA, or in a Product-focused role within commercial or customer-facing systems.
- Experience working on digital products, automation, or AI-driven solutions.
- Strong workshop facilitation and stakeholder engagement skills.
- Proven ability to gather and interpret user insights.
- Experience translating business needs into structured requirements and system logic.
- Skilled in process mapping using visual formats.
- Confident working across both business and technical teams.
- Comfortable in ambiguous, discovery-led environments.
- Inquisitive mindset with a strong focus on improving how things work.
- Experience with tools such as Miro, Figma, Confluence, and Jira.
Benefits
- Hybrid working arrangement (3 Days office, 2 Days home).
- Up to £80,000 DOE.
- Familiarisation trips.
- Holiday allowance growing up to 25 days.
- Gym membership contribution.
- Birthday day off.
- One paid volunteering day per year.
- Company events and socials.
- Employee discounts.
- Value Champion explorer getaway reward.
- Structured training and development programme.
- Supportive, people-first culture.
- Clear internal career progression.
Senior Business Analyst / BA in City of London employer: Ambitions - Your Luxury Leisure Travel Recruitment Partner
Contact Detail:
Ambitions - Your Luxury Leisure Travel Recruitment Partner Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Business Analyst / BA in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the travel industry or related fields. Attend events, webinars, or even casual meet-ups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Prepare for interviews by practising common BA scenarios. Think about how you would tackle real-world problems and articulate your thought process clearly. Use examples from your past experiences to showcase your skills in translating business needs into digital solutions.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each role. Research the company’s current projects and challenges, and think about how your skills in automation and AI can help them. Show them you’re not just another applicant, but someone who understands their needs.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you. It keeps you fresh in their minds and shows your genuine interest.
We think you need these skills to ace Senior Business Analyst / BA in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Business Analyst. Highlight your experience in translating business needs into digital solutions, and don’t forget to mention any work with automation or AI-driven tools!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've improved processes or worked across teams to deliver results.
Showcase Your Skills: We want to see your skills in action! If you’ve used tools like Miro, Figma, or Jira, make sure to include that in your application. It’s all about showing us how you can hit the ground running.
Apply Through Our Website: Don’t forget to apply through our website! We review every application personally, so this is your best shot at getting noticed. Plus, it helps us keep track of all the amazing talent out there!
How to prepare for a job interview at Ambitions - Your Luxury Leisure Travel Recruitment Partner
✨Know Your Business Inside Out
Before the interview, dive deep into the travel business you're applying to. Understand their operations, products, and how they leverage technology. This will help you speak confidently about how your skills can directly benefit their teams.
✨Prepare Real-World Examples
Think of specific instances where you've successfully translated complex business needs into practical solutions. Be ready to discuss how you facilitated workshops or gathered user insights, as these experiences will showcase your hands-on approach.
✨Master the Tools of the Trade
Familiarise yourself with tools mentioned in the job description, like Miro, Figma, Confluence, and Jira. If you can demonstrate your proficiency with these during the interview, it’ll show that you’re ready to hit the ground running.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s challenges. This not only shows your interest but also your analytical mindset, which is crucial for a Senior Business Analyst.