CRM ANALYST / CUSTOMER LIFECYCLE MARKETING MANAGER
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
SURREY — HYBRID | FULL TIME | 2 DAYS OFFICE, 3 DAYS HOME
UP TO £45,000
Do you?
Do you enjoy digging into customer data and finding opportunities others might miss?
Are you confident building customer segments and turning analysis into practical audiences for email, direct mail, digital and paid media teams?
Do you understand the customer lifecycle, from first sale to repeat business and reactivation, and want to help shape the strategy behind it?
And importantly, do you bring a curious, test-and-learn mindset with the attention to detail to work responsibly with large datasets?
Our Customer
Our client is a well-established travel business, known for the quality of their holidays and standard of service.
Their marketing team brings together customer data, insight and channel specialists across email, direct mail, digital and paid media, with a strong focus on performance and learning. They are now seeking a CRM Analyst to help them understand their customers more deeply and turn that into relevant, targeted marketing across the customer lifecycle.
The Role
In this role, reporting to the Head of Marketing Operations and Orchestration, you will support the delivery of the customer marketing strategy, using data and insight to drive engagement, retention, repeat booking and customer lifetime value.
- Support the development and delivery of the CRM and customer lifecycle strategy
- Analyse customer, booking and engagement data to identify trends and commercial opportunities
- Build and maintain customer segments based on lifecycle stage, behaviour, value, recency and frequency
- Provide accurate, actionable audiences and clear briefs to Email, Direct Mail, Digital and Paid Media teams
- Identify opportunities across acquisition, nurture, retention, repeat booking and reactivation
- Monitor segment and campaign performance, xgikmsk including retention, repeat booking and customer lifetime value
- Develop test-and-learn activity and recommend improvements to future targeting
- Produce regular CRM reporting, turning data into clear insights and recommendations
- Work with Data and BI teams to improve data, reporting and segmentation
- Ensure customer targeting is accurate, appropriate and compliant with GDPR and marketing permissions
Experience Required
- At least 3 years' experience in CRM, customer marketing, lifecycle marketing or a highly data-led marketing role
- Practical experience planning and delivering CR...
CRM Analyst / Customer Lifecycle Marketing Manager in Westcott employer: Ambitions Travel Recruitment Careers
Join a well-established travel business in Surrey as a CRM Analyst, where you will have the opportunity to shape customer lifecycle strategies while enjoying a hybrid working model. With a focus on employee growth and collaboration across data and marketing teams, this role offers a supportive work culture that values curiosity and innovation, alongside competitive benefits including a salary of up to £45,000. Experience the unique advantage of working in a dynamic industry that prioritises quality service and customer engagement.
Contact Details:
Ambitions Travel Recruitment Careers Recruitment Team
